Rachael Dowd | Communiqué PR
25Apr
Looking Back: BitTitan’s Success in Q1 2024
In the world of cloud technology, BitTitan shines brightly, consistently setting new benchmarks in service automation and digital transformation. Throughout Q1 2024, BitTitan led the industry with insightful thought leadership and byline placements in notable publications. In this blog post, we unpack BitTitan's Q1 triumphs. From redefining the contours of cloud migration to understanding the importance of IT governance, BitTitan’s [...]
Filed under: COMMUNIQUÉ PR, Media, News, Our Results, PUBLIC RELATIONS, Tech Industry
25Jan
A Year in Review: BitTitan in 2023
As we move into 2024, I decided to reflect on BitTitan's 2023 coverage. BitTitan is a top-tier provider of migration and managed services automation solutions, trusted by IT professionals worldwide to effectively deploy and manage cloud technologies. Its flagship product, MigrationWiz, is the go-to SaaS solution for migrating mailboxes, documents, public folders, and Microsoft Teams across platforms. One of BitTitan’s [...]
Filed under: COMMUNIQUÉ PR, Media, News, Our Results, PUBLIC RELATIONS, Tech Industry, Writing
07Dec
Considering a PR partner? Here’s how to find the best fit.
If you’re looking for a PR partner to help support your business objectives, there are many factors to consider. You’ll want an agency that meets some key requirements that best fit your business needs. Not sure what those requirements are? Keep reading to find out more. Objectives When you meet with a prospective PR agency, you should be clear about [...]
Filed under: COMMUNIQUÉ PR, Experience, PR trends, PUBLIC RELATIONS, Reputation Management, Sources, Strategy
07Sep
What Clients Should Know About Working With Journalists
A major part of public relations is working closely with journalists. These relationships help drive awareness and coverage for clients. They are essential to their business goals and objectives. To build and preserve good working relationships with journalists, it’s important that clients of PR agencies understand a few important things. By being prepared for the following, PR professionals and their [...]
Filed under: COMMUNIQUÉ PR, Experience, Media, PUBLIC RELATIONS, Strategy, Writing
11May
Crafting a Compelling Proactive Pitch: Tips to Consider
Proactive pitching is a powerful way to win media coverage for a client, even when there’s no major news to announce. It also allows PR pros more control over their work. However, proactive pitching can be tricky. It’s a craft that PR pros should constantly hone. Creating a compelling proactive pitch takes time and practice. There are several elements to [...]
Filed under: COMMUNIQUÉ PR, Email, Execution, Experience, PUBLIC RELATIONS, Sources, Strategy, Writing
25Apr
Carbon Robotics Raises $30 Million in Funding to Scale AI-Powered LaserWeeder™ Platform
Carbon Robotics, a leader in AI-powered robotics, continues to reap the agricultural-industry benefits of its innovative state-of-the-art LaserWeeder. Earlier this year, the company announced a new capability for the LaserWeeder – LaserThinning. The company is also seeing tremendous sales growth of the LaserWeeder and plans to deliver implements to growers across 17 states in the U.S. and three provinces in [...]
Filed under: COMMUNIQUÉ PR, Experience, INDUSTRY, Media, News, Our Results, PUBLIC RELATIONS, Tech Industry
23Feb
Best practices for interviewing a subject matter expert
In PR, subject matter experts are invaluable when developing content for bylines, speaking opportunities and other messaging purposes. Interviewing a subject matter expert gives PR professionals a unique perspective that will ensure they are meeting their clients’ goals. However, interviewing a subject matter expert is no simple task. If not done correctly, PR professionals may be left with unanswered questions, [...]
Filed under: Education, Education Industry, Healthcare Industry, INDUSTRY, Infrastructure Industry, Media, Non-profit, PUBLIC RELATIONS, Sources, Space Industry, Tech Industry
02Feb
Rapid Response: Best Practices for Managing Timely Media Requests
In PR, rapid response situations often arise. For example, inbound media inquiries often need a quick turnaround because of journalists’ deadlines. In addition, journalists posting queries on websites such as HARO and Qwoted often require responses within short timeframes. These types of requests are common, so it’s a good idea have processes in place to effectively manage them. If these [...]
Filed under: COMMUNIQUÉ PR, Email, Execution, Planning, PUBLIC RELATIONS, Strategy
03Jan
A Year in Review: BitTitan in 2022
As 2023 begins, I thought it would be interesting to look back at some of the 2022 coverage for BitTitan, a top-tier provider of migration and managed services automation solutions, trusted by IT professionals worldwide to effectively deploy and manage cloud technologies. Its flagship product, MigrationWiz, is the go-to SaaS solution for migrating mailboxes, documents, public folders, and Microsoft Teams [...]
Filed under: COMMUNIQUÉ PR, Experience, Media, News, Our Results, PUBLIC RELATIONS, Tech Industry
01Dec
Preparing company messaging in the light of recent events
These are polarizing times. Many companies not only have to navigate layoffs, economic headwinds and fiercely divided politics, but they must also create meaningful and savvy communications that resonate with key stakeholders and employees. Reaching different audiences that might be at odds is a challenge, but there are ways to craft forward-thinking communications that strike the right tone and balance. [...]
Filed under: Crisis Communications, Planning, Positioning, PUBLIC RELATIONS, Strategy
01Nov
What you should consider before pursuing paid placements
When it comes to thought leadership, paid placements are often go-to tools. A well-placed thought leadership piece can help an executive position themselves as a subject-matter expert in their industry. However, media placement opportunities have changed dramatically. Many outlets have adopted the pay-to-play model. PR professionals should consider several factors before pursuing a paid placement opportunity for clients. Here are [...]
Filed under: COMMUNIQUÉ PR, Execution, Monitor and Measure, Planning, PR trends, PUBLIC RELATIONS, Social media, Sources, Strategy
22Sep
The Four R’s: Tips for reusing thought leadership content
It’s no secret that PR professionals spend a great deal of time developing thought leadership opportunities for clients. As a result, we’re often left with an abundance of ideas and content. However, things don’t always go according to plan, and we’re often left with these questions: How do we ensure content reaches the right audiences? How can we capitalize on [...]
Filed under: COMMUNIQUÉ PR, Experience, Planning, PUBLIC RELATIONS, Social media, Strategy, Writing
25Aug
4 Lessons We Can Learn From The Sopranos’ Paulie “Walnuts” Gualtieri About Effective PR Strategies
On July 8, 2022, actor Tony Sirico suddenly passed away at the age of 79. Although his professional career spanned decades, most recognize Sirico for his award-winning performance as Paulie “Walnuts” Gualtieri in The Sopranos. As a high-ranking member of the DiMeo Crime Family, Paulie had his fair share of arrogant, funny and down-right ruthless moments on The Sopranos. However, [...]
Filed under: Branding, Education, Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Reputation Management, Strategy
12Jul
The Harry Styles Effect: What his songs can teach us about compelling writing
With over 74 million monthly listeners, Harry Styles is the fifth most-streamed Spotify artist worldwide, with more than 15 million equivalent album sales. Statistics like this beg one simple question – how has Harry Styles made such an impact on the music industry? Taking a page out of my colleague Megan's book (she recently analyzed the storytelling lessons found in [...]
Filed under: Execution, Media, PUBLIC RELATIONS, Writing
31May
Spaceflight Inc. Successfully Debuts its Latest OTV, Sherpa-AC
Image credit: SpaceX Last week, our client Spaceflight Inc., the leading global launch services provider, debuted its new Sherpa-AC, the latest variation in the company’s Sherpa orbital transfer vehicle (OTV) portfolio. The Transporter 5 rideshare mission onboard a SpaceX Falcon 9 lifted off from Cape Canaveral on May 25 and headed to a Sun Synchronous orbit, 525km. Several hours after [...]
Filed under: COMMUNIQUÉ PR, Execution, INDUSTRY, Monitor and Measure, Our Results, Planning, Space Industry, Strategy, Tech Industry
10May
How PR Firms Can Improve Security Measures Amid the Uptick in Cyberattacks
Over the past few weeks, the world has watched the Ukrainian-Russian crisis evolve into a significant conflict, impacting hundreds of thousands of people and businesses. After the conflict broke out, U.S. cybersecurity agencies reported an 800% increase in cyberattacks over a 48-hour period. Additionally, President Biden warns that a flood of significant cyberattacks may be on the way that could [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, PUBLIC RELATIONS, Remote Work, Technology, WORK
17Mar
SparkToro – the Marketing Tool All Strategists Need in Their Toolkit
Every day, marketing strategists are on the hunt for new tools that will identify and analyze what platforms their target audiences are using and what content they want most. With SparkToro, a marketing enablement software company, marketers gain access to audience intelligence data, search engine optimization (SEO) analytics, and marketing research tools, all of which can help make their jobs [...]
Filed under: COMMUNIQUÉ PR, Execution, Experience, Monitor and Measure, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Social media, Strategy, Technology
25Jan
Publication Spotlight: National Law Review
Our “Publication Spotlight” series showcases media outlets that resonate with our current and future clients. This week’s spotlight is on the National Law Review, a free-to-use, no log-in database of curated legal and business articles, news, and analysis, established in 1888. Below is an overview of the National Law Review and a summary of my research as of Jan. 24, [...]
Filed under: Business to Business, COMMUNIQUÉ PR, INDUSTRY, Media, PUBLIC RELATIONS, Sources, Strategy
09Dec
How Proposal Management Software Supports Future Remote Work Models
Due to COVID-19, many workforces worldwide shifted into remote work weeks. Although much of daily life has returned to “normal” this year, remote work isn't going anywhere for some businesses. In fact, nearly three-quarters (74%) of U.S. companies plan to permanently shift employees to remote work after the COVID-19 pandemic ends. Due to this, tools that enable collaboration and communication [...]
Filed under: Business to Business, Collaboration, COMMUNIQUÉ PR, INDUSTRY, Our Results, Positioning, Sources, Technology
19Oct
Four Steps for Identifying and Managing Post-Pandemic Exhaustion in the Workplace
It's no secret the COVID-19 pandemic has impacted the world in more ways than one this past year. Working professionals had to massively adjust their daily schedules as companies moved to remote work business models. Although many professionals reported benefitting from these work-from-home transitions, others are still grappling with the impactful changes remote work has caused, leading to many throwing [...]
Filed under: Collaboration, COMMUNIQUÉ PR, Experience, Remote Work, Spirit, WORK