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BusinessWire’s Complete Guide to Modern Public Relations

If you’re looking for information on how to more effectively connect with journalists and consumers, you may want to read “Business Wire’s Complete Guide to Modern Public Relations.” This report, which was published by Business Wire, a leader in press release distribution and regulatory disclosure, provides insight into the way consumers receive news and how […]

Managing Fears of Public Speaking

Regardless of your department, level or industry, it’s likely that you’ll be faced with the task of giving a presentation or speaking in front of large or small groups at any given point of your career. From pitching your ideas in a meeting, presenting in a new business meeting, or speaking at an industry trade […]

Effective Marketing in a Time of Growing Social Media Distrust

Effective Marketing in a Time of Growing Social Media Distrust It’s no secret that today’s public is increasingly dependent on social media for more than just staying afloat of your second cousin’s new baby, or what a high school acquaintance made for dinner last night. Sectors including politics, world news, and brand communication are increasingly […]

Diving Deeper Into Facebook’s Branded Content Policy Updates

While many content marketers are rejoicing the news of Facebook’s updates to the platform’s branded content restrictions, the rest of us are busy scratching our heads and wondering what exactly this means? In recent years, brands have relied on Facebook, the largest social network, for means of expanding content marketing campaigns, which leads me to […]

Reinventing the Social Media Policy: Gap’s Refreshing Approach

Today, it’s a rare occasion to find companies that aren’t harnessing the power of social media. However, even though your company may not yet have a formal presence on social media platforms, it’s extremely likely that you and the majority of your colleagues and employees are active on Facebook, Twitter, LinkedIn, Pinterest, or all of […]

The Latest in Brand Marketing From LinkedIn

LinkedIn recently announced the addition of a new “Follow Company” button to its social networking site. I’m a big fan of LinkedIn and, in fact, a few of us at Communiqué PR have written about it over the last several months. With 150 million members and greater than two million member companies, it’s evident that […]

8 Tips for Managing a LinkedIn Group

LinkedIn has quickly become a hotbed for professional networking. With more than 100 million users, the site continues to add value to business professionals by offering a variety of ways to increase engagement and boost brand presence. For example, we recently wrote about its new features that allow users to follow companies and give companies […]

The New Facebook – How Do You Communicate Change Effectively?

Most people have a problem with change and I am no exception. So when I logged into Facebook a few weeks ago, I was sent into a panic as once again another change was made to my trusty social networking site. As I scanned over my newsfeed, post after post was complaining about the new […]

Managing Your Online Reputation

In today’s digital world where we’re constantly connecting to one another and sharing content through the Internet, social media, and mobile devices, it’s easy to forget that the content you share can be seen by unintentional viewers. Have you ever posted a Facebook picture from a night out in college or griped about a colleague […]