Reputation Management | Communiqué PR
28Mar
Turbulence Test: Analyzing Alaska and Boeing’s Crisis Communications
In the century since its inception, commercial aviation has soared into modern life, becoming an indispensable mode of travel. Each day, more than 45,000 flights arrive to and depart from U.S. airports. The 2.9 million passengers who fly daily within the U.S. entrust their safety to airlines. That’s why a catastrophe like the one on January 5, when a door [...]
Filed under: Crisis Communications, INDUSTRY, PUBLIC RELATIONS, Reputation Management
07Dec
Considering a PR partner? Here’s how to find the best fit.
If you’re looking for a PR partner to help support your business objectives, there are many factors to consider. You’ll want an agency that meets some key requirements that best fit your business needs. Not sure what those requirements are? Keep reading to find out more. Objectives When you meet with a prospective PR agency, you should be clear about [...]
Filed under: COMMUNIQUÉ PR, Experience, PR trends, PUBLIC RELATIONS, Reputation Management, Sources, Strategy
27Jul
CISION’s 2023 State of the Media Report Takeaways
Each year, CISION releases its State of the Media Report, examining the media landscape and providing insights into how strategic communicators can best work with journalists. The 2023 report surveyed more than 3,000 journalists for their feelings on technology, the industry and its biggest challenges. The relationship between reporters and PR practitioners is constantly evolving. While 18% of journalists said [...]
Filed under: Media, Reputation Management, Writing
20Jul
Public Relations: The Art of Exceptional Client Service
In the fast-paced world of public relations, exceptional client service is the cornerstone of a prosperous career. The most successful PR professionals not only meet client expectations, they exceed them. This success comes from establishing clear communication, setting realistic expectations and maintaining integrity with the media. Understanding the Essence of Client Service: Client service goes beyond fulfilling tasks and requests. [...]
Filed under: Education, Execution, Planning, PUBLIC RELATIONS, Reputation Management
25May
Cultivating a PR Strategy That’s Unique to Your Brand
Sometimes, public relations can feel like personal fashion: We all want a unique style. You might experiment with what others are doing only to discover it falls short for your brand or audience. So how can your company devise a strategy that truly works? In the fast-paced world of PR, it's essential to step back and take stock. Acknowledging even [...]
Filed under: Branding, Positioning, PR trends, PUBLIC RELATIONS, Reputation Management, Sources, Strategy
11Apr
What Taylor Swift Can Teach Businesses About Customer Feedback
Several Communiqué PR team members are Taylor Swift fans. We’ve written about lessons writers can glean from her storytelling, swapped personal experiences of the Ticketmaster debacle and chatted about her latest releases. Last October, Taylor became the first artist to completely own the Billboard Top 10, and her unique relationship with her fans has driven her success. Her authenticity, vulnerability [...]
Filed under: Branding, COMMUNIQUÉ PR, PUBLIC RELATIONS, Reputation Management, Social media, Strategy, Writing
09Feb
Building Customer Trust with CX and PR
Customer experience is a priority for companies more than ever before, with many brands shifting their primary presence online rather than in brick-and-mortar stores. Think about companies such as Asos, Girlfriend Collective and Everlane, which have built strong online presences and offer the majority of their products and services through these channels. As the competition among brands intensifies in the [...]
Filed under: COMMUNIQUÉ PR, Planning, Positioning, PUBLIC RELATIONS, Reputation Management
26Jan
Thought Leadership, Storytelling and Being a Resource for Media
Thought leadership is a powerful tool for building credibility, establishing yourself as an expert in your field, and gaining visibility for your brand. A key element of successful thought leadership is storytelling. Using stories to communicate your ideas and insights can engage your audience, build emotional connections, and make your message more memorable. One of the most powerful aspects of [...]
Filed under: COMMUNIQUÉ PR, Execution, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Sources, Strategy, Writing
17Jan
Are thank you notes a thing of the past?
In today’s day and age, thank you notes seem to be a rare thing. Following interviews and calls, our team often discusses how important this small, yet impactful action really is. Thank you notes were once a staple of interaction, especially from a personal standpoint, but are they still relevant in a business setting? Yes. In an industry that centers [...]
Filed under: COMMUNIQUÉ PR, Email, PUBLIC RELATIONS, Reputation Management, Writing
17Nov
Should Companies Deactivate their Corporate Twitter Accounts?
Since Elon Musk took over at Twitter, an increasing number of advertisers have suspended activity on Twitter, while staffing cuts, changed policies and fake accounts have created chaos. According to DigiDay, “GroupM, the world’s largest media buying agency, is telling clients that Twitter is now a ‘high risk’ media buy following a barrage of controversies, U-turns and confusion that capped [...]
Filed under: Branding, Crisis Communications, Media, PUBLIC RELATIONS, Reputation Management, Social media
10Nov
Layoff communications: A few thoughts
What do Twitter, Meta, Redfin and Zillow share in common? They’ve all laid off or announced plans to lay off employees. (For more information on company layoffs, this CNBC article is helpful.) Given this recent turbulence in the tech sector, we thought it would be helpful to share some reminders about internal and external communications when planning for or reducing [...]
Filed under: Career, COMMUNIQUÉ PR, Crisis Communications, Execution, Experience, Monitor and Measure, Planning, PUBLIC RELATIONS, Reputation Management, Strategy, WORK
18Oct
“Nothing to Envy”: Thoughts on Public Relations and Propaganda
Recently, I read “Nothing to Envy” by Barbara Demick. The book “follows the lives of six North Korean citizens over fifteen years—a chaotic period that saw the death of Kim Il-sung, the rise to power of his son Kim Jong-il (the father of Kim Jong-un), and a devastating famine that killed one-fifth of the population.” Throughout the book, Demick shows [...]
Filed under: Branding, Execution, Media, Monitor and Measure, Positioning, PUBLIC RELATIONS, Reputation Management
27Sep
The Rise of Short-term Videos in Marketing
It’s been almost a year since TikTok hit a billion users, and the site’s growth shows no signs of slowing. More recently, HootSuite’s Social Trends 2022 Report finds that TikTok will become the most important social network for marketing. This is partly because TikTok has experienced a 1,157% global user base increase from 2018 to 2020. In response to TikTok’s [...]
Filed under: Branding, Media, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Strategy
25Aug
4 Lessons We Can Learn From The Sopranos’ Paulie “Walnuts” Gualtieri About Effective PR Strategies
On July 8, 2022, actor Tony Sirico suddenly passed away at the age of 79. Although his professional career spanned decades, most recognize Sirico for his award-winning performance as Paulie “Walnuts” Gualtieri in The Sopranos. As a high-ranking member of the DiMeo Crime Family, Paulie had his fair share of arrogant, funny and down-right ruthless moments on The Sopranos. However, [...]
Filed under: Branding, Education, Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Reputation Management, Strategy
19Jul
In Tribute: Lessons from ‘The Godfather,’ ‘Elf’ and ‘Brian’s Song’ That Apply to PR
The beloved actor James Caan passed away recently, and as with many cherished celebrities, the news of his passing was met with an outpouring of love and sadness. The bitter news was a reminder of his decorated career as an actor, which spanned more than 60 years. It included feature roles in many film classics such as “Brian’s Song,” “Misery,” [...]
Filed under: Education, Media, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Strategy, Writing
16Jun
Libel, Slander & Defamation: What’s the Difference and Why Should PR Pros Care?
Johnny Depp and Amber Heard’s recent civil trial has received a slew of media attention, bringing defamation into the spotlight. But what is defamation? And why would a public relations practitioner need a comprehensive understanding of defamatory actions to be a successful communicator? This blog post will discuss defamation, how to identify it and why public relations professionals need to [...]
Filed under: Branding, COMMUNIQUÉ PR, Planning, PUBLIC RELATIONS, Reputation Management, Social media, Strategy
09Jun
Lessons Learned from Airlines Responding to a Rocky Return to Increased Travel
It’s no secret that the airline industry has had a tough go the last couple of years. In 2020, the year the pandemic reached the U.S., airline travel dropped by 60%. This year, air travel has continued to make a strong comeback with the amount of international travel increasing and domestic flights carrying 83% more passengers than 2020. While the [...]
Filed under: Consumer, INDUSTRY, Planning, PUBLIC RELATIONS, Reputation Management
02Jun
McDonald’s, Wendy’s and How Social Media Factors into Brand Perception
For many, fast food is one of life’s gratifying comforts. Look no further than to the restaurants themselves for evidence of their considerable reach. McDonald’s has long touted its “billions and billions served” and has more than 38,000 locations across 100 countries. Within the last year, Wendy’s celebrated openings of its 7,000th restaurant and 1,000th international location. However, not everyone [...]
Filed under: Media, PUBLIC RELATIONS, Reputation Management, Social media
19May
How to Manage Unforeseen Leaks
I’m good at keeping secrets. For over a year and a half, I was able to keep a project that I’d been working on under wraps – not even my parents knew. The project is the largest I’ve worked on in my life thus far, so I was (and am) adamant about keeping my mouth shut to mitigate any risk [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, Execution, Experience, Planning, PUBLIC RELATIONS, Reputation Management, Strategy
12May
Using PR to Appeal to Gen Z
The power of public relations is not lost on Generation Z. It does, however, work differently. According to Forbes, this generation’s understanding of public relations is far more consumer-based and authenticity-focused. When a member of Gen Z hears the term PR, they think of product samples and brand merchandise rather than more traditional PR tools like earned media, storytelling and [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Planning, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Strategy