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The Blackbox of Pitching Media

As PR professionals (PR pros) we are often tasked with trying to maximize exposure for our clients across multiple forms of media, while actively listening to audience feedback and mining for emerging trends and conversations that we can leverage to keep our clients top of mind. While standard reporting is important, how you report on […]

How to Avoid Being a Journalist’s Worst Nightmare

Public relations experts know how important relationships with journalists are. They (and their editors) are often the deciding vote on whether your client gets coverage or not. If you have a positive relationship with a journalist, you will often be their go-to if they have a story relating to your client. However, one bad pitch […]

Rooting for the Underdogs of PR: Trade Media and Vertical Press

I’ve always rooted for the underdog. I love those unsung heroes that work hard day in and day out, often in the background, keeping things moving while others enjoy their time in the spotlight. This might be one reason why I adore working with trade media and vertical publications. Sure, there are bigger and more […]

Advice On Concise Writing

I had a feature writing professor at Western Washington University who started every class with a lesson on avoiding hoopdidoodle in our writing. He defines hoopdidoodle as useless, extra wording that doesn’t add any meaning to our writing. It’s surprising how much of that we do, thinking we’re including necessary details when in reality these […]