Media Relations | Communiqué PR
27Jul
CISION’s 2023 State of the Media Report Takeaways
Each year, CISION releases its State of the Media Report, examining the media landscape and providing insights into how strategic communicators can best work with journalists. The 2023 report surveyed more than 3,000 journalists for their feelings on technology, the industry and its biggest challenges. The relationship between reporters and PR practitioners is constantly evolving. While 18% of journalists said [...]
Filed under: Media, Reputation Management, Writing
18May
How to Improve your Share of Voice
Media is noisy, which makes it challenging to connect with your audiences. But there’s a way to determine if your brand is breaking through the noise: measuring and tracking its share of voice (SOV). Simply put, SOV refers to the media coverage your brand or company receives relative to its competitors. A substantial SOV can translate to increased brand awareness, [...]
Filed under: Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Sources, Strategy
11Nov
Capturing Media Attention: Executing an Effective Media Outreach Campaign
Earlier this year, I came across a report by Propel that analyzed 1 million pitches sent to journalists to better understand if email pitches result in media coverage. That report found that of more than 726,000 emails sent, only 29% were opened, 3% got a response and 8% resulted in media coverage. Yet, a new report from Agility PR Solutions found that [...]
Filed under: COMMUNIQUÉ PR, Email, Execution, Media, Positioning, PR trends, PUBLIC RELATIONS, Strategy, Writing
30Sep
Publication Spotlight: Bloomberg News
Our new series, “Publication Spotlight,” covers various publications of interest to our clients. For these spotlights, we conduct research and develop a brief Q&A sharing details about the outlet and some of its core offerings. Check out our previous spotlights on Inc., Forbes, Fast Company and GeekWire. The post below is an overview of Bloomberg News and a summary of my research as [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Media, Planning, Sources, Strategy, Tech Industry, Writing
01Jun
Debunking Three Common PR Myths
For individuals not familiar with public relations, the industry and its day-to-day activities may seem like a mystery. TV shows and movies tend to depict one of two extremes: (1) luxurious parties and red carpets or (2) high-stress crisis communications. These are just two examples of how the industry and its professionals are misunderstood. Outlined below is the truth behind [...]
Filed under: COMMUNIQUÉ PR, PR trends, PUBLIC RELATIONS
18Sep
Dell EMC Heads to Amsterdam for IBC2018, One of the World’s Biggest Media and Entertainment Events
We recently had the opportunity to support Dell EMC’s presence at IBC2018, one of the most influential media, entertainment and technology events in the world. More than 57,000 visitors from 170 countries gathered in Amsterdam for IBC, including content creators, broadcasters and content delivery providers. The show wraps up today, Sept 18., after five jam-packed days of informational sessions, technical [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Execution, Our Results, PUBLIC RELATIONS, Strategy
09Aug
BusinessWire’s Complete Guide to Modern Public Relations
If you’re looking for information on how to more effectively connect with journalists and consumers, you may want to read “Business Wire’s Complete Guide to Modern Public Relations.” This report, which was published by Business Wire, a leader in press release distribution and regulatory disclosure, provides insight into the way consumers receive news and how digital media has impacted this [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Planning, PR trends, PUBLIC RELATIONS, Strategy
24Jul
Spaceflight Announces Future Launches With Virgin Orbit and Rocket Lab
In the month of June, our client Spaceflight, the company reinventing the model for launching small satellites into space, shared two exciting announcements detailing future launches with both Virgin Orbit and Rocket Lab. The first announcement we released focused on three upcoming missions with Rocket Lab, scheduled to take place in 2018 and 2019. All three missions will lift off [...]
Filed under: COMMUNIQUÉ PR, News, Tech Industry
19Jul
Breaking Through the Trade Show Noise: Dell EMC and The 2018 NAB Show
Trade shows have evolved significantly since I started my PR career back in the late ‘90s. In a similar vein, journalism and publishing have also transformed themselves over the years and continue to do so today. “Back in the old days,” as the PR elders like to say, it seemed like trade shows were packed wall-to-wall with reporters. Publications would [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Planning, PUBLIC RELATIONS
12Jul
Fighting the Good Fight: Combating Fake News
In June, I had an opportunity to participate on a panel - Fake News vs. Media - moderated by Luis Fonseca, managing partner for Emirec Consulting, a marketing and communications consultancy in Portugal and a PRN member agency. My fellow panelists included Vitor Norinha, reporter with Vida Economica; Uriel Oliveira, vice president at Cision Portugal; and João Pina, CTO for [...]
Filed under: COMMUNIQUÉ PR, PR trends, PUBLIC RELATIONS, Reputation Management, Strategy
28Jun
Newsjacking: The Do’s, Don’ts, and Definitely Don’ts
With so much going on in the news right now, from Pride Month to the World Cup, there are many opportunities for PR professionals to jump on the bandwagon and promote their brand, aka the newsjack. I’m not going to go into depth explaining the term since it has been around since 2012 when David Meerman Scott wrote a book [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS, Strategy
26Jun
Securing a PR Partner: What You Need to Know
In today’s world of online dating, many people have had the experience of connecting with someone that looks great “on paper” and spending time texting and engaging with them online, only to meet them in real life and immediately know the match is not meant to be. Finding a PR partner can be somewhat similar. Marketing leaders and agencies invest [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS, Strategic Public Relations book, Strategy
21Jun
Key Takeaways From Muck Rack’s State of Journalism Report
Last month, Muck Rack released a report in which they surveyed more than 500 journalists across the U.S. and world to understand their perspectives on the state of journalism. The survey covered topics such as objectivity, reporting in the current political climate, social media and shareability, data and analytics and the use of press releases. While there are many important [...]
Filed under: COMMUNIQUÉ PR, News
3 PR Lessons From Starbucks’ Public Bathroom Crisis
After two African American men were arrested in a Philadelphia Starbucks for asking to use the restroom without purchasing something, the nation wondered how the giant conglomerate would handle such a polarizing crisis. Not long after the video of the confrontation with police and hashtags to boycott the coffeeshop went viral, Starbucks rolled out an impressive crisis management plan. Here [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, Strategy
Turning the Tide: P&G’s Response to the Tide Pod Challenge
Recently, it’s become apparent that people will do just about anything, no matter how dangerous, to become internet-famous. Who could have guessed that eating highly concentrated packets of laundry detergent – an activity that can possibly kill you – would become an internet sensation? For those who are not yet aware, the Tide Pod Challenge is a social-media trend that [...]
Filed under: COMMUNIQUÉ PR, Consumer, Crisis Communications, Social media
Stay Smart and Informed With Podcasts – Your PR Career May Depend on It
Whether it’s an hour spent in bumper-to-bumper traffic, a 20-minute walk to class, or sitting on the bus through 37 stops, most people have to endure some form of a daily commute. The way we spend that commute time, however, can vary significantly. Some people listen to music, some read books, and others talk on the phone. Personally, after exhausting [...]
Filed under: COMMUNIQUÉ PR
Reflecting on the iPhone’s Tenth Birthday
September has arrived in full swing with back-to-school preparations, football-related programming, and dreams of pumpkin spice lattes. One September event that I look forward to (more than any kind of latte!) is the release of the next generation iPhone. This month, Apple is unveiling a major redesign of the iPhone, but most importantly, this year marks the 10th anniversary of [...]
Filed under: COMMUNIQUÉ PR, Consumer, Social media, Tech Industry
Ensuring a Steady Drumbeat for Flowroute With a Proactive Approach
PR is all-too often defined by the almighty press release. Without hard news, many companies make the mistake of going dark and waiting until their next big announcement, not wanting to “bother” busy reporters or reprioritizing efforts away from PR until there’s a reason to pay attention to it again. A successful PR program needs constant attention and creative input; [...]
Filed under: COMMUNIQUÉ PR, Our Results
How to Sell Your Story Over the Phone – 5 Best Practices
Have you ever heard the saying a smile can be heard over the phone? The saying rings very true because there’s nothing quite like the sound of a smile. But, when it comes to pitching stories over the phone (call-downs), you’ll need more than just a dashing smile to be heard. Pitching a story, whether that’s in person, via email [...]
Filed under: INDUSTRY, Media, Planning, PUBLIC RELATIONS, Strategy