As a best practice, we like to ask our clients a set of questions before we begin writing a press release on their behalf. We consider this a Communiqué PR best practice with three significant benefits.
First, the process of asking these questions ensures that we are on the same page with regard to key messages, objectives and even the analysis of the news value for a particular announcement.
We often find that executives within the same company very have different views on what messages should be emphasized in an announcement or how a particular element of the news should be positioned. We view part of our role as effective PR practitioners as facilitators. We often spend time facilitating discussions with stakeholders and help them come to consensus and shared expectations
Secondly, it makes writing process much faster. If we have taken time to think about the top three messages to be communicated and internalized our objectives before we begin writing, we find we can finish a first draft much more efficiently.
Finally, we find the quality of our work is better. Clients have fewer revisions to our work if we have taken the time up front to communicate expectations around messaging, etc.
So if you’re working with us or another PR firm and want the press release writing process to go smoothly, consider answering the following questions before you sit down at your computer:
We hope this is helpful to you as you think about the development and deliver of your next press release.Tags: Announcement, Audience, Communique PR, Jennifer Gehrt, Journalists, key messages, PR Firm, press release, Spokesperson