Apple | Communiqué PR
08Mar
Six Women Leading Today’s Tech Industry
Happy Women’s History Month and International Women’s Day! This past Tuesday, March 1, marked the beginning of 2022’s Women’s History Month, a time dedicated to acknowledging powerful women worldwide and in our everyday lives. Many of us are already familiar with some influential women who changed the tech industry today as we know it, such as Ada Lovelace, Katherine Johnson, [...]
Filed under: Collaboration, COMMUNIQUÉ PR, Diversity, INDUSTRY, Leadership, Spirit, Tech Industry, WORK
Reflecting on the iPhone’s Tenth Birthday
September has arrived in full swing with back-to-school preparations, football-related programming, and dreams of pumpkin spice lattes. One September event that I look forward to (more than any kind of latte!) is the release of the next generation iPhone. This month, Apple is unveiling a major redesign of the iPhone, but most importantly, this year marks the 10th anniversary of [...]
Filed under: COMMUNIQUÉ PR, Consumer, Social media, Tech Industry
A Look Back at 2013’s “Most Talked About Companies,” Courtesy of Dow Jones
[caption id="attachment_6002" align="aligncenter" width="449"] (DowJones.com)[/caption] What were the news stories in 2013 that stuck with you? In the world of business, at least, they were probably stories on tech, according to a new infographic from Dow Jones. To mark the end of 2013, Dow Jones released data on the year’s “most talked about companies.” Tech giants Google and Apple [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Tech Industry
Want to Boost Productivity? There’s an App for That
You know the old adage, too much to do, too little time. Between driving the kids to school and activities, running errands and keeping up with a demanding workload, many Americans are running on fumes trying to keep up. The rise of mobile phones has certainly helped make getting things done on the run easier, but what about simplifying common [...]
Filed under: Consumer, Our Results, Planning, Strategy, Tech Industry
Macworld Remains Strong Without Apple
Last week, I had the opportunity to attend Macworld 2011 in San Francisco with one of our newest clients, the Omni Group. Given this was only the second year the conference was held without Apple, there was much speculation and discussion on whether the show would be as exciting and well attended as in years past with Apple’s presence. Well [...]
Filed under: Consumer, Execution, Media, Our Results
Are Product Reviews Still Relevant?
Prior to the arrival of mass blogging platforms, such as Wordpress, Tumblr & Blogger, product reviews were the bread and butter of a new or updated product’s world debut. PR pros would enlist key reviewers from the most influential publications to honor an embargo, and in return, receive shiny new hardware or a snazzy software package to test drive before [...]
Filed under: Business to Business, Consumer, Media, Planning
So You Made a Mistake? Now What?
Mistakes. We all make them. It is part of human nature. Sometimes it’s unavoidable and other times we just overlook something. Regardless of the mistake, it is how we respond afterwards that sets us apart from one another. One of the most recently publicized mistakes comes from a company not known to make many mistakes. Apple Inc. released the highly [...]
Filed under: Consumer, Crisis Communications, Reputation Management, Tech Industry
The Value of Product Demos and Why Companies Should Consider Them
So you’ve developed a great product. The funding is locked down, a marketing plan is set into gear and the product is ready to be launched into the world. Before you release your new product into the wild, you might want to consider developing a product demonstration. A demo can help a company validate and solicit feedback regarding its product [...]
Filed under: Business to Business, Consumer, Planning, Positioning, PUBLIC RELATIONS, Strategy
Smartphone App Stores – Thoughts From Gizmodo
Communiqué PR has a number of mobile industry clients so we thought it would be interesting to provide insight on a blog about smartphone app stores. Gizmodo, Gawker Media's largest blog focusing on gadgets and technology, recently published a post comparing mobile application stores from companies including Apple, Palm, Blackberry, Nokia and Microsoft. While many of the features are similar, [...]
Filed under: Social media, Tech Industry
iTunes New Pricing Model – Is it Working?
Back in April, we blogged about Apple's move to eliminate the "one price fits all" model for its iTunes digital media store, opting to shift to a three-tiered pricing model. While this news was met with some trepidation by media, music labels and consumers, a new article from Billboard's Antony Bruno and Glenn Peoples suggests that Apple's variable pricing approach [...]
Filed under: Business to Business, Execution, Media, Our Results, Social media, Tech Industry
iPhone 3G S – Love it or Hate it?
Recently, Apple unveiled the latest version of its wildly popular mobile phone, the iPhone 3G S. The highly anticipated device boasts new features such as video and editing functionality, voice control, peer-to-peer networking and improved battery life. And of course as the "S" stands for speed, users can expect to download Web content and launch applications twice as fast. One [...]
Filed under: Consumer, Tech Industry
Connected Services Drive Innovation in the Wireless Industry
Communiqué PR recently completed a project with Dashwire, an independent connected services platform provider. Dashwire offers an industry-leading connected services platform solution that delivers mobile-to-Web consumer services. This means mobile users can sync and manage their personal contacts, text messages, calls, photos, videos and settings from their phone to the Web. The connected services market is heating up, and Microsoft's [...]
Filed under: Business to Business, Our Results, Tech Industry
New iPhone 3.0 OS Software Poised to Create New Mobile Economy
Apple recently announced plans to release its iPhone 3.0 operating system software upgrade later this summer. This announcement has gained significant attention from the media about what the upgrade will mean not only for iPhone users but also for developers. Among many of the new capabilities for users including copy-and-paste functionality, a landscaped keyboard and push notifications, Apple is introducing [...]
Filed under: Consumer, Tech Industry
Value of Press Hits
The uncertain economic climate continues to affect marketing and public relations budgets. However, a recent study from Text 100, a global boutique PR consulting firm, illustrates the positive impact public relations can have on a company's brand value. The study, outlined in a recent PRWeek article, found companies that produce more complicated products benefit more from PR than those companies [...]
Filed under: Media, Monitor and Measure
Apple iTunes Rocks the Digital Music Industry
Today Apple officially launched its new three-tiered pricing system for its iTunes digital music store and eliminated the "one price fits all" model. Back in January, the company announced it would implement a new variable pricing structure in which songs would be offered at one of three pricing tiers: 69 cents, 99 cents and $1.29. News of the new pricing [...]
Filed under: Business to Business, Tech Industry
Communiqué PR – the Best of 2008
As 2008 comes to an end, we want to reflect on the highlights for the firm and our clients from this past year. It's been a fantastic year filled with several client successes as well as personal successes. Despite the recent economic downturn, we have much to be thankful for and celebrate. Throughout the year, our clients made some exciting [...]
Filed under: News, Our Results, Strategic Public Relations book, Tech Industry
Big Canvas Changes Social Networking Landscape With Visual Conversations
Social networking - there's no doubt it's here to stay. According to Wikipedia, social networking is defined as the building of online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. The rise of popular social networking sites such as Facebook, Flickr, MySpace and Twitter have become important ways [...]
Filed under: Business to Business, Our Results, Social media, Tech Industry