Branding | Communiqué PR
03Oct
Nike’s Reorganization Shows Why Investing in PR Builds Trust
In September, Nike announced that former senior executive Elliott Hill would replace John Donahoe as president and CEO. This was an effort to boost recent years of lackluster sales. Under Donahoe, Nike focused solely on quick returns, at the cost of funding and interest to their PR and marketing departments. This ultimately hurt the company and brand in the long [...]
Filed under: Branding, Consumer, INDUSTRY, Media, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Strategy
26Oct
From Tailgates to Touchdowns: What the NFL Can Teach Us About Audience Engagement
When we think of the NFL, we envision the electric atmosphere of game day, the roar of the crowd, and the thrill of watching your favorite team. Beyond the games, though, the NFL is a sports and social media powerhouse, setting a high bar for audience engagement. In this post, we’ll explore what public relations professionals can learn from the [...]
Filed under: Branding, PUBLIC RELATIONS, Spirit
24Aug
Navigating the Waters of Business Rebranding: Pros and Cons
The business landscape is constantly evolving, which leads many companies to consider rebranding as a tool to stay relevant, revitalize their image and capture new customers. Rebranding can yield remarkable results and pose disastrous pitfalls. Twitter’s controversial rebrand to X has put brand image top of mind in marketing and PR. The history of rebranding is filled with cautionary tales [...]
Filed under: Branding, INDUSTRY, PUBLIC RELATIONS
03Aug
Barbie’s Masterclass for Building Brand Awareness
In marketing and public relations, few brands have achieved the recognition and success that Mattel has earned for its creation of Barbie. With the release of the highly anticipated movie “Barbie,” consumers are inundated with marketing materials, advertising and collaborations surrounding this household name. When it comes to building brand awareness, PR professionals can learn valuable lessons from “Barbie.” Leveraging [...]
Filed under: Branding, Media, PUBLIC RELATIONS
01Jun
Examining L.L.Bean’s Decision to Go “Off the Grid” for Mental Health Awareness Month
For the second year, outdoor retailer L.L.Bean has gone “off the grid,” pausing all social media channels and encouraging followers to spend time outside. In recognition of Mental Health Awareness Month, the company wiped its social media profiles on May 1, leaving only tips and tools to support people in getting outside for their own mental wellbeing. This year’s strategy [...]
Filed under: Branding, Consumer, Education, INDUSTRY, PUBLIC RELATIONS
25May
Cultivating a PR Strategy That’s Unique to Your Brand
Sometimes, public relations can feel like personal fashion: We all want a unique style. You might experiment with what others are doing only to discover it falls short for your brand or audience. So how can your company devise a strategy that truly works? In the fast-paced world of PR, it's essential to step back and take stock. Acknowledging even [...]
Filed under: Branding, Positioning, PR trends, PUBLIC RELATIONS, Reputation Management, Sources, Strategy
04May
Navigating the Digital Landscape: How PR Firms Can Help with Website Reviews and Updates
In today’s digital landscape, a company’s website is a vital point of contact and source of information for clients, partners and employees. Your website is often the first impression a potential customer or employee has of your organization, providing them with a glimpse into your company’s culture and professional environment. So, it’s imperative that your online presence is user-friendly, aesthetically [...]
Filed under: Branding, Email, Media, PUBLIC RELATIONS, Technology
11Apr
What Taylor Swift Can Teach Businesses About Customer Feedback
Several Communiqué PR team members are Taylor Swift fans. We’ve written about lessons writers can glean from her storytelling, swapped personal experiences of the Ticketmaster debacle and chatted about her latest releases. Last October, Taylor became the first artist to completely own the Billboard Top 10, and her unique relationship with her fans has driven her success. Her authenticity, vulnerability [...]
Filed under: Branding, COMMUNIQUÉ PR, PUBLIC RELATIONS, Reputation Management, Social media, Strategy, Writing
10Jan
Preparing for a recession: How CMOs can adjust PR strategies to protect reputation
Media are broadly reporting that a recession is coming in 2023. As stated in a recent Bloomberg article, “It may be one of the most anticipated recessions of all time …” Given the pending economic downturn, CMOs and marketing professionals must consider adjusting strategic marketing and communication activities to effectively manage their company’s reputation and build trust amid these headwinds. An economic [...]
Filed under: Branding, INDUSTRY, Planning, PUBLIC RELATIONS, Strategy
17Nov
Should Companies Deactivate their Corporate Twitter Accounts?
Since Elon Musk took over at Twitter, an increasing number of advertisers have suspended activity on Twitter, while staffing cuts, changed policies and fake accounts have created chaos. According to DigiDay, “GroupM, the world’s largest media buying agency, is telling clients that Twitter is now a ‘high risk’ media buy following a barrage of controversies, U-turns and confusion that capped [...]
Filed under: Branding, Crisis Communications, Media, PUBLIC RELATIONS, Reputation Management, Social media
18Oct
“Nothing to Envy”: Thoughts on Public Relations and Propaganda
Recently, I read “Nothing to Envy” by Barbara Demick. The book “follows the lives of six North Korean citizens over fifteen years—a chaotic period that saw the death of Kim Il-sung, the rise to power of his son Kim Jong-il (the father of Kim Jong-un), and a devastating famine that killed one-fifth of the population.” Throughout the book, Demick shows [...]
Filed under: Branding, Execution, Media, Monitor and Measure, Positioning, PUBLIC RELATIONS, Reputation Management
27Sep
The Rise of Short-term Videos in Marketing
It’s been almost a year since TikTok hit a billion users, and the site’s growth shows no signs of slowing. More recently, HootSuite’s Social Trends 2022 Report finds that TikTok will become the most important social network for marketing. This is partly because TikTok has experienced a 1,157% global user base increase from 2018 to 2020. In response to TikTok’s [...]
Filed under: Branding, Media, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Strategy
15Sep
Acumatica Sponsors Distinguished NASCAR Team
Image provided by Acumatica/Joe Gibbs Racing Recently, our client Acumatica announced it was headed back to the race track through another sponsorship. The cloud ERP provider sponsored Joe Gibbs Racing‘s (JGR) No. 11 Toyota Camry TRD, piloted by Denny Hamlin in the NASCAR Cup Series race at Kansas Speedway on Sept. 11. JGR is a top-performing American professional stock car racing [...]
Filed under: Branding, COMMUNIQUÉ PR, Media, News, Our Results, Social media
13Sep
Achieving Greatness Through Empathy
Insights from Greg Hoffman’s “Emotion by Design: Creative Leadership Lessons from a Life at Nike” There is no corporate branding more recognizable than Nike’s. The iconic swoosh. “Just Do It.” The eye-catching orange boxes. For decades, Nike has led the way in innovative consumer marketing. Highlights include: Michael Jordan’s “Wings” poster, showcasing the superstar’s impressive wingspan Colin Kaepernick’s “Believe in [...]
Filed under: Branding, Execution, INDUSTRY, Media, PUBLIC RELATIONS, Strategy
25Aug
4 Lessons We Can Learn From The Sopranos’ Paulie “Walnuts” Gualtieri About Effective PR Strategies
On July 8, 2022, actor Tony Sirico suddenly passed away at the age of 79. Although his professional career spanned decades, most recognize Sirico for his award-winning performance as Paulie “Walnuts” Gualtieri in The Sopranos. As a high-ranking member of the DiMeo Crime Family, Paulie had his fair share of arrogant, funny and down-right ruthless moments on The Sopranos. However, [...]
Filed under: Branding, Education, Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Reputation Management, Strategy
04Aug
Pros of Leveraging Podcasts in PR
Currently, over two million podcasts exist, and more than one-third of Americans listen to podcasts regularly. Given their popularity, podcasts have become a medium that organizations should consider for reaching target audiences and supporting communication objectives. Though podcasts are a relatively new addition to the PR ecosystem, they are rapidly becoming a staple in building thought leadership and credibility for [...]
Filed under: Branding, COMMUNIQUÉ PR, Execution, Media, Monitor and Measure, PR trends, PUBLIC RELATIONS, Strategy, Technology
23Jun
Maximizing Earned Media Results in Today’s Fast-paced News Cycle
The news cycle is faster than it’s ever been – 24 hours a day, seven days a week. The immediate (and sometimes chaotic) nature of news through digital and social media has forever changed how news reaches the masses. PR teams now have more options than just media outlets to share news. That said, securing earned media is still the [...]
Filed under: Branding, COMMUNIQUÉ PR, Experience, Media, News, PUBLIC RELATIONS, Social media, Strategy, Writing
16Jun
Libel, Slander & Defamation: What’s the Difference and Why Should PR Pros Care?
Johnny Depp and Amber Heard’s recent civil trial has received a slew of media attention, bringing defamation into the spotlight. But what is defamation? And why would a public relations practitioner need a comprehensive understanding of defamatory actions to be a successful communicator? This blog post will discuss defamation, how to identify it and why public relations professionals need to [...]
Filed under: Branding, COMMUNIQUÉ PR, Planning, PUBLIC RELATIONS, Reputation Management, Social media, Strategy
23Sep
BlackSky Goes Public
Image credit: BlackSky Technology Inc. BlackSky Technology Inc. (“BlackSky”), a leading technology platform providing real-time geospatial intelligence and global monitoring, recently announced the completion of its merger with Osprey Technology Acquisition Corp. and is now a publicly traded company (NYSE: “BKSY”). To memorialize the completion of the business combination, BlackSky had the distinct pleasure of ringing the opening bell at [...]
Filed under: Branding, COMMUNIQUÉ PR, Execution, INDUSTRY, Monitor and Measure, Our Results, Planning, PR trends, Space Industry, Strategy, Tech Industry
Road to IPO: Key PR Tips for A Successful Journey