Sources | Communiqué PR
01May
Telling the Right Story: How to Nail External Messaging for Related Companies
Companies growing through acquisition or diversification often face a nuanced communications challenge: clearly communicating the relationship between brands. Getting this positioning right is crucial. It avoids confusion, protects reputations and tells a clear, compelling brand story. Our team recently guided a client through this challenge. The work centered on defining the right external language to describe a related brand also [...]
Filed under: Branding, Media, Planning, PR trends, PUBLIC RELATIONS, Sources, Strategy
03Apr
The Truth Test: Why Vetting Sources is Crucial in Today’s Media Landscape
In today’s fast-paced media environment, misinformation and "fake news" can easily gain traction. Information can be shared rapidly across social media, blogs and online platforms—sometimes before it can be fact-checked. Now more than ever, it’s important to ensure the media outlets you’re working with are credible and trustworthy. PR professionals are in a unique position to safeguard the accuracy and [...]
Filed under: COMMUNIQUÉ PR, Education, Media, PUBLIC RELATIONS, Sources
08Aug
Navigating Media Relations During Industry Disruptions
Ever feel like media relations is the art of hitting a moving target? You’re not alone. With the media landscape evolving at breakneck speed, PR professionals are finding it increasingly difficult to maintain and build relationships with journalists. Recent mass layoffs at major publications like The Wall Street Journal have only added to the volatility. Despite these challenges, one thing [...]
Filed under: INDUSTRY, Media, PUBLIC RELATIONS, Sources, Strategy
16May
Six Essential Writing Tips for Public Relations Success
In the dynamic world of public relations (PR), the power of well-crafted writing cannot be overstated. When considering a PR partner, one of the most crucial factors to evaluate is their ability to create engaging content and write compelling PR materials. Clear and engaging writing is a vital link between businesses and the public. This kind of effective PR writing [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS, Sources, Strategy, Writing
04Apr
Synergizing Media and Analyst Relations: A Guide to Effective PR Strategies
In PR, navigating media and analyst relations requires a nuanced understanding of each. Media relations engages with journalists and secures media coverage, while analyst relations involves building relationships with industry analysts to gain insights and validation for a company that inform industry research. Although distinct, these two areas of PR often intersect, and they can offer unique opportunities for businesses [...]
Filed under: Media, PUBLIC RELATIONS, Sources, Strategy
07Dec
Considering a PR partner? Here’s how to find the best fit.
If you’re looking for a PR partner to help support your business objectives, there are many factors to consider. You’ll want an agency that meets some key requirements that best fit your business needs. Not sure what those requirements are? Keep reading to find out more. Objectives When you meet with a prospective PR agency, you should be clear about [...]
Filed under: COMMUNIQUÉ PR, Experience, PR trends, PUBLIC RELATIONS, Reputation Management, Sources, Strategy
30Nov
Tips to Navigate a Website Update
An up-to-date company website is essential for brand awareness and relevance. Whether the website refresh includes implementing new features or redesigning the user interface, these projects require careful planning and execution. Depending on the changes, the company’s communications and public relations teams can help ensure consistency of brand positioning and voice. Involving these groups is especially critical if the website [...]
Filed under: PUBLIC RELATIONS, Sources, Strategy, Technology
21Sep
Four Tips for Writing a Technical Article
Writing an article for your client on a technical subject matter can be daunting. Industry jargon, technicalities and the subject’s inner workings can make this kind of writing uniquely complex. However, writing about a technical subject from an outside perspective has its own advantages. It helps ensure the language is accessible and clear to a new audience. In this blog [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS, Sources, Strategy, Technology, Writing
15Jun
How Data and Analytics Can Support the Success of PR Campaigns
In the shifting PR landscape, data and analytics are powerful tools for PR professionals. By harnessing data-driven insights, PR campaigns can be strategically planned, executed and measured for success. A recent Forbes article shows how data and analytics can enhance a PR campaign’s success. We know data and analytics are important when measuring the impact of a PR campaign. But [...]
Filed under: COMMUNIQUÉ PR, Education, PUBLIC RELATIONS, Sources, Strategy
08Jun
Reaching Hyper-local Audiences: Crafting a Compelling Pitch
Proactive pitch campaigns often target national or even global audiences. However, when you’re working with organizations that have products or services that appeal to audiences in specific regions or locations, it’s important to capture the attention of those local audiences. How do you reach these audiences? With pitches tailored designed to resonate with their specific interests. Consider what’s relevant to [...]
Filed under: Email, Planning, PUBLIC RELATIONS, Sources, Strategy, Writing
25May
Cultivating a PR Strategy That’s Unique to Your Brand
Sometimes, public relations can feel like personal fashion: We all want a unique style. You might experiment with what others are doing only to discover it falls short for your brand or audience. So how can your company devise a strategy that truly works? In the fast-paced world of PR, it's essential to step back and take stock. Acknowledging even [...]
Filed under: Branding, Positioning, PR trends, PUBLIC RELATIONS, Reputation Management, Sources, Strategy
18May
How to Improve your Share of Voice
Media is noisy, which makes it challenging to connect with your audiences. But there’s a way to determine if your brand is breaking through the noise: measuring and tracking its share of voice (SOV). Simply put, SOV refers to the media coverage your brand or company receives relative to its competitors. A substantial SOV can translate to increased brand awareness, [...]
Filed under: Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Sources, Strategy
11May
Crafting a Compelling Proactive Pitch: Tips to Consider
Proactive pitching is a powerful way to win media coverage for a client, even when there’s no major news to announce. It also allows PR pros more control over their work. However, proactive pitching can be tricky. It’s a craft that PR pros should constantly hone. Creating a compelling proactive pitch takes time and practice. There are several elements to [...]
Filed under: COMMUNIQUÉ PR, Email, Execution, Experience, PUBLIC RELATIONS, Sources, Strategy, Writing
20Apr
Press Release Metrics That Matter: Business Wire Edition
Business Wire’s online analytics report, NewsTrak, can help you quantify the success of your press releases. But with so much data available, how do you determine which metrics matter most? In this post, I’ll highlight the metrics PR professionals should use to measure the impact of press releases distributed on Business Wire. Armed with this knowledge, you can make informed [...]
Filed under: COMMUNIQUÉ PR, Monitor and Measure, PUBLIC RELATIONS, Sources, Strategy, Technology
30Mar
Take ChatGPT for a spin without compromising confidential data
As a daily user of ChatGPT for the past several months, I've come to regard it as an indispensable resource in my digital toolkit. Since it’s still relatively new for many, I thought it might be useful to share a list of my favorite prompts with those curious about ChatGPT, as well as some essential security considerations. An important caveat [...]
Filed under: Sources, Strategy, Tech Industry, Technology, Writing
16Mar
Four Tools to Build an Effective Press List
PR pros know that behind every piece of media coverage is an effective press list. Your client might have a great story to tell, but getting the right set of eyes on that story can be challenging. Securing media coverage means having the right information at the right time, and then getting that info in front of the right people. [...]
Filed under: COMMUNIQUÉ PR, Email, Media, PUBLIC RELATIONS, Sources, Technology, Writing
02Mar
Best practices to measure PR campaign results
As the statistician and management consultant W. Edwards Deming once said, “Without data, you’re just another person with an opinion.” Collecting and analyzing data is critical for all businesses and organizations. Understanding results gives teams insight into what is working versus what isn’t. It helps them make informed decisions and optimize performance. As strategic partners, PR professionals should constantly review [...]
Filed under: COMMUNIQUÉ PR, Education, Monitor and Measure, Our Results, PUBLIC RELATIONS, Sources, Strategy
23Feb
Best practices for interviewing a subject matter expert
In PR, subject matter experts are invaluable when developing content for bylines, speaking opportunities and other messaging purposes. Interviewing a subject matter expert gives PR professionals a unique perspective that will ensure they are meeting their clients’ goals. However, interviewing a subject matter expert is no simple task. If not done correctly, PR professionals may be left with unanswered questions, [...]
Filed under: Education, Education Industry, Healthcare Industry, INDUSTRY, Infrastructure Industry, Media, Non-profit, PUBLIC RELATIONS, Sources, Space Industry, Tech Industry
26Jan
Thought Leadership, Storytelling and Being a Resource for Media
Thought leadership is a powerful tool for building credibility, establishing yourself as an expert in your field, and gaining visibility for your brand. A key element of successful thought leadership is storytelling. Using stories to communicate your ideas and insights can engage your audience, build emotional connections, and make your message more memorable. One of the most powerful aspects of [...]
Filed under: COMMUNIQUÉ PR, Execution, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Sources, Strategy, Writing
12Jan
The Process and Impact of Proactive Pitching
Proactive pitching can be a powerful way to get media coverage for your company, even when there is no major news to announce. By finding the right angle and tailoring it to specific reporters, PR professionals can increase their chances of getting coverage. For example, by highlighting a perspective on an industry trend or sharing information about company milestones, you [...]
Filed under: COMMUNIQUÉ PR, Education, Planning, PUBLIC RELATIONS, Sources, Strategy