Planning | Communiqué PR
04Jan
New Year, New Horizons: A 2024 Guide to Strategic PR Planning
As we bid farewell to another year and embrace a fresh start, it's the perfect time for businesses to reflect on their public relations (PR) strategies. The dynamic nature of communication requires a strategic approach to PR. Here's a comprehensive guide to help navigate complexities and ensure your brand shines in 2024. Reflect on 2023 The first step in crafting [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Planning, PUBLIC RELATIONS
07Mar
Tips to Maximize Value and Support at In-person Client Events
In a recent blog post, I outlined tips to prepare for in-person client events. These tips included aligning expectations and planning logistics in advance, reviewing health and safety guidelines, packing accordingly, and establishing a channel for real-time communication. These tips came in handy while on-site at Acumatica Summit in Las Vegas. I also learned additional lessons at the event, which [...]
Filed under: INDUSTRY, Planning, PUBLIC RELATIONS
13Apr
How Employers Can Foster Clarity and Confidence in Return-to-Office Plans
With an increasing number of Americans getting vaccinated and many cities easing their social distancing guidelines, more businesses are announcing plans for employees to return to the office. Some companies are even accelerating their plans. Uber, as reported by NPR, has moved up its back-to-the-office plan from Sept. 13, 2021 to last Monday (4/3/21), on a voluntary basis. According to [...]
Filed under: COMMUNIQUÉ PR, Experience, Leadership, PR trends, Remote Work, Spirit, Strategy, WORK
29Oct
Amplifying Company Anniversaries: Examples From the Past 15 Years
Company anniversaries are exciting milestones, which we help our clients celebrate through a variety of activities, including media relations, social media engagement, blog development, event promotion, the introduction of new programs, and internal communications. Below are some examples of activities we have executed on behalf of our clients to support various anniversaries. These examples range from companies celebrating two years [...]
Filed under: COMMUNIQUÉ PR, Media, Our Results, Planning, PR trends, Strategic Public Relations book, Strategy
24Sep
5 Simple Tips to Improve Your Career Success During the Pandemic
Is your inspiration and motivational drive lacking this morning? Maintaining a positive and determined mentality while confined to working at home with the world in unrest can seem impossible. Recently, I came across an article published by Forbes that stuck with me, as it succinctly summarized five key "power skills" to focus on during the pandemic. Reading this article, I [...]
Filed under: COMMUNIQUÉ PR, Education Industry, INDUSTRY, Jobs
10Sep
7 Tips to Prepare for Family Leave
Congratulations: You’re having a baby! Between reveling in the news, taking weekend power naps (while you can) and dreaming about your future mini-me, you might begin panicking about how your life will change — including your professional life. Sure, you’ll probably take a break from late nights at the office and Friday happy hours, but having a baby doesn’t mean [...]
Filed under: COMMUNIQUÉ PR, Jobs
18Aug
The Art of Timeboxing: How Budgeting Time Can Boost Productivity
I recently came across an article that gave name to a practice I’ve relied on for years: timeboxing. At its core, timeboxing is the act of assigning a task to a fixed period of time and scheduling it in a calendar. Timeboxing takes a typical to-do list and transitions it to a calendar, which gives a visual representation of the [...]
Filed under: COMMUNIQUÉ PR, Education Industry, Planning
02Apr
Zoom Meeting Overload: How to Balance the Need for Facetime and Connection With Getting Work Done
As offices were closed to mitigate the spread of COVID-19 and individuals shifted to working from home, there was a spike in Zoom and MS Teams meetings. Virtual team happy hours were added to peoples’ schedules and existing meetings were converted to video conference calls. We all enjoyed a glimpse into our co-workers’ homes (at least the background behind their [...]
Filed under: COMMUNIQUÉ PR, Education Industry, INDUSTRY, PUBLIC RELATIONS
Getting the Most Out of SXSW
South by Southwest (SXSW) – once a grassroots music festival with no more 700 attendees brought together by the passion for music, art, and ideas – is now miles away from the notion on which it was founded. In March 2015, more than 100,000 people flocked to Austin, Texas, to try and see as many of the 2500 artists, 2700 [...]
Filed under: COMMUNIQUÉ PR, Planning
3 Steps to Success: Your First Year in PR and Onward
“We are excited to have you onboard,” one of the founding partners told me as I was settling into my new role. Little did I know, what I was about to embark on would change my perception on PR, business and what it means to do what you love. It all started with my fascination with how stories are told [...]
Filed under: INDUSTRY, Jobs, Planning, PR trends, PUBLIC RELATIONS
5 Steps to Building a Rock-Solid Media List
A story is only great if there are people to enjoy it and share it with others. When you think of a media list you should look at is as a special invitation to hear your story; it’s ultimately who you want to tell your story. If you are new to the term “media list” it’s basically a (targeted) list of [...]
Filed under: Planning, Positioning, PUBLIC RELATIONS, Strategy
Five Signs Your Startup Is Ready for PR
For some, one of the most gratifying parts of starting a business is the first product launch. You finally get to share the idea that you’ve been developing for months, maybe even years. But knowing when your company is ready to start its initial media outreach is critical. If you jump the gun you’ll likely end up not getting any [...]
Filed under: COMMUNIQUÉ PR, Planning
Tips for Maintaining Your Productivity Through the Dog Days of Summer
Some say the pace of work and productivity moves a bit slower during the summer months. That is definitely not the case in our office, where deadlines know no season, but amid the busyness, the vibe seems a little more relaxed. In the Pacific Northwest, where everyone wants to take advantage of every moment of sun, “work hard, play hard” [...]
Filed under: COMMUNIQUÉ PR, Planning, PUBLIC RELATIONS
Learning to Juggle – How David Allen Helped Me Manage the Many Moving Parts of PR
Looking back on my first six months in the PR industry, one of the most important skills I’ve learned is how to manage everything on my plate. Working at a PR agency requires exceptional time management and precise organization to stay on top of every client’s needs, and it only took dropping the ball on a project once for me [...]
Filed under: Planning
Building Homes With Smartsheet
I’m very fortunate to work for a company that supports its employees’ volunteer causes. From making financial donations to enabling employees to participate in volunteer activities, Communiqué PR fully embraces the spirit of giving back to the community. One of the causes I’m passionate about is an annual volunteer trip I help organize to build houses in Mexico. Our group, [...]
Filed under: COMMUNIQUÉ PR, Non-profit, Planning
What You Need to Know about Planning
I get a lot of grief from friends and family because I am what you might call a “planner” when it comes to my weekends, holidays and other special events. This can clash with my friends who prefer to go with the flow. But I want to know what to expect and ensure it has the outcome I want. I’ve [...]
Filed under: COMMUNIQUÉ PR, Planning, PR trends
How to be Strategic in an Uncertain World: Four Tips From Harvard Business Review’s Blog
Roger Martin, Dean of the Rotman School of Management at the University of Toronto in Canada and author of Playing to Win: How Strategy Really Works, recently posted a piece, “Placing Strategic Bets in the Face of Uncertainty,” on Harvard Business Review’s blog network that offered helpful advice on how to think strategically. In the business of PR, and in [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS, Strategy
Managing Collaboration Between U.S. and European Agencies
When our clients announce new products or services, they also consider whether to make the announcement on a global scale or keep it to the U.S. This was especially true for one of our clients who wanted to make an announcement at the recent Mobile World Congress in Barcelona, Spain. In order to ensure they were reaching as broad an [...]
Filed under: Business to Business, Execution, Planning
The Importance of Planning
With 2010 drawing to a close, many organizations have already mapped out their PR efforts for 2011. Planning is a critical element of PR to ensure everyone is in agreement on the upcoming year’s business and communication objectives, as well as the strategies and tactics that will be used to achieve those objectives. It can take several weeks to plan [...]
Filed under: Business to Business, COMMUNIQUÉ PR, INDUSTRY, Planning
Road to IPO: Key PR Tips for A Successful Journey