AnnMarie Carson | Communiqué PR
09Jan
2024 in Review: How Mosaicx Redefined Conversational AI in CX
The new year is a time for reflection. Today, we’re reflecting on one of our client’s achievements and what we’ve learned from developing campaigns, sharing company news, and staying attuned to industry evolution. Mosaicx is a leader in the customer experience (CX). Its Conversational AI uses voice recognition and digital messaging to help customers find information and resolve issues. Mosaicx’ [...]
Filed under: COMMUNIQUÉ PR, Experience, News, Our Results
17Oct
Recap: Supporting Tideworks’ 2024 Customer Conference and Product Milestones
Last month, we had the pleasure of supporting our client, Tideworks Technology (Tideworks), as they launched their new Data Platform solution and hosted the 2024 Tideworks Customer Conference. Communiqué PR assisted with event planning and sharing the new Data Platform product with key media. It was an exciting month for Tideworks and a fun opportunity to collaborate with their team. [...]
Filed under: COMMUNIQUÉ PR
25Jul
Navigating B2B Influencer Marketing
One of the most significant strategic shifts in modern marketing has been the rise of influencer marketing. This tactic is often associated with consumer brands, but it’s making headway in the B2B sector. The marketing power of influencers lies in their ability to build trust, enhance brand credibility and drive engagement among a highly targeted audience. In this blog, I [...]
Filed under: Media, PR trends, PUBLIC RELATIONS
09May
Boost your Podcast’s Listening Score, Boost Your Reach
Across industries, podcasts have become a powerful way to engage customers, build thought leadership, and share information. This year, an estimated 504.9 million people listen to podcasts. The medium’s exploding popularity creates opportunities for marketers to connect with their target audiences and customers. However, the podcast market is becoming saturated, with well over 3 million podcasts available to consumers. As [...]
Filed under: COMMUNIQUÉ PR
08Feb
Preparing Panelists for Virtual Conferences
Virtual conferences have gained popularity in today’s remote working environment. Compared to in-person gatherings, they offer the potential to reach more attendees and save up to 75% in event production fees. Virtual events are now a cornerstone of networking and information-sharing, especially for global organizations with a distributed workforce and international customer base. Virtual gatherings remove geographical barriers, enabling professionals [...]
Filed under: Execution, PR trends, PUBLIC RELATIONS, Remote Work, Technology
30Nov
Tips to Navigate a Website Update
An up-to-date company website is essential for brand awareness and relevance. Whether the website refresh includes implementing new features or redesigning the user interface, these projects require careful planning and execution. Depending on the changes, the company’s communications and public relations teams can help ensure consistency of brand positioning and voice. Involving these groups is especially critical if the website [...]
Filed under: PUBLIC RELATIONS, Sources, Strategy, Technology
31Aug
Tideworks News: Simulated Training, Marine Software Go-live, Brenock & Virgin Voyages
The supply chain became a household topic of discussion during the pandemic. However, container volumes and staying on top of terminal operations is a 24/7 focus of our client, Tideworks Technology. The company has had an active year with a few exciting deployments of different products with customers. For background, Tideworks develops comprehensive terminal operating system (TOS) solutions that support [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Media, Our Results, PUBLIC RELATIONS
22Jun
Mosaicx Helps Businesses Harness the Power of Conversational AI
AI is reshaping the way businesses engage with customers. Staying at the forefront of evolving customer expectations is critical to keep pace with competition and maintain customer loyalty. Mosaicx is making it their business to help companies do just that. Mosaicx is a cloud-based solution that uses conversational AI, machine learning and natural language processing technologies to automate interactions between [...]
Filed under: COMMUNIQUÉ PR, News, Our Results, PUBLIC RELATIONS, Tech Industry
02May
To Embargo or Not to Embargo: Why Timing is Everything
In a fast-paced world, it's easy to get caught up in the race to break news. More often than not, though, timing is more important than speed. Timing is critical because it shapes narratives and builds message depth. However, timing can also be challenging to control, and if not carefully planned, it can jeopardize the significance of the news. Embargo [...]
Filed under: COMMUNIQUÉ PR, Media, News, Our Results, Planning, PUBLIC RELATIONS
23Mar
Flowroute Announces Upgrades to its HyperNetwork Service + Tips for Product Relaunches
Despite the popularity and convenience of messaging solutions, voice calls are still important for organizations. Specifically, companies must be able to receive inbound calls from customers, stakeholders and employees to continue to grow and run their business. The ongoing increase of cybersecurity breaches and climate disasters pose a threat to network and internet connectivity. These threats have created a need [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Media, Our Results, Tech Industry, Technology
31Jan
Considerations for Employee and Team Recognition Programs
As we close out the first month of a new year, it’s common for company morale to hit some speedbumps. The start of a new year brings its own set of challenges. With recent news about employee layoffs and a looming recession, it’s understandable for employees to feel anxious and concerned, and it’s vitally important for leaders to find ways [...]
Filed under: Career, Collaboration, Diversity, INDUSTRY, Leadership, Spirit, WORK
29Dec
2023 PR Predictions – Trends That May Impact the Year Ahead
‘Tis the season for trends! As put eloquently by PR Daily Senior Editor Allison Carter, “Making predictions for the last three years has been pretty pointless. But let’s try anyway.” It’s difficult to predict how events will play out. Even when we outline “anticipated results,” there is always a mix of unpredictability and lack of total control over how audiences [...]
Filed under: Planning, PR trends, PUBLIC RELATIONS, Strategy
29Nov
New Goals for 2023? Tips to Measure Media Coverage
There are different ways to measure the success of a media campaign. For some companies, the number of articles is the most important; for others, it’s about one hit in a target publication. Ultimately, measuring coverage should connect to your company’s objectives. In a recent PR Daily article, Senior Editor Allison Carter wrote about a media coverage scorecard presented at [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Strategy
27Oct
Announcing News at an Industry Trade Show? Case Study & Tips to Consider
This week, one of our clients, ZAPI GROUP, announced its new charging platform at the bauma Construction Trade Fair. With locations across the U.S. and Europe, it is a global leader in equipment and vehicle electrification with a highly integrated product portfolio of motion controllers, electric motors and high-frequency battery chargers. The company’s new charging platform harnesses the collaboration and [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, News, PUBLIC RELATIONS, Tech Industry
29Sep
Newsletter 101: Tips for Launching a Customer Newsletter, Best Practices & Metrics to Track
Today’s consumers are inundated with digital marketing at every turn. Increasing customer engagement and breaking through the noise can be a difficult feat for companies to achieve. Luckily, email marketing is still an effective strategy. According to McKinsey, email is the most cost-efficient digital marketing channel and is 40 times more effective for gaining new customers than social media. In [...]
Filed under: Collaboration, COMMUNIQUÉ PR, Email, PUBLIC RELATIONS, Strategy, WORK
23Aug
Benefits of Gated Content and How to Merge PR with Gated Strategies
Gated content has grown in popularity, with 80% of B2B content marketing assets classified as gated and is an effective inbound marketing tactic. For background, gated content is online content that requires individuals to fill out a form to access the resource. The submission form acts as a gate, and instead of paying for the content, you submit your name, [...]
Filed under: COMMUNIQUÉ PR, Media, Monitor and Measure, News, PR trends, PUBLIC RELATIONS, Strategy
07Jul
Snapshot of the New AP Stylebook
The AP Stylebook continues to be a key resource for writers and PR professionals, and last month, the AP published its 56th edition. The most recent edition includes more than 300 new and updated rules, including new guidelines for reporting on polls and surveys, religion, disabilities, and pronouns. There is also a new chapter on inclusive storytelling. Below is a [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, PUBLIC RELATIONS, Writing
26May
Delta-Q Technologies Reaches Milestone, Ships Four Millionth Battery Charger
Reducing emissions is an essential component of reaching global climate goals. The pandemic may have reduced carbon emissions briefly, but as consumer demands for immediacy increase, emissions are likely to rise. Without making industrial equipment and manufacturing processes more sustainable, we risk falling short of climate objectives in an already imminent climate emergency. Delta-Q Technologies (Delta-Q) has always been committed [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Execution, INDUSTRY, Monitor and Measure, Our Results, PUBLIC RELATIONS, Tech Industry
14Apr
Guide to Blogging for SEO: Refresher on Tips & Takeaways from Semrush’s 2022 Report
A little over a year ago, we published a post sharing four tips to optimize blogging for SEO. With 2022 well underway, we want to revisit those tips and determine if and how SEO content development strategies have evolved in just one year. As a quick refresher, blogging is an important tactic to improve SEO because it can help [...]
Filed under: COMMUNIQUÉ PR, Execution, PR trends, PUBLIC RELATIONS, Social media, Strategy, Technology, Writing
15Mar
Delta-Q and ZAPI GROUP Updates: Delta-Q Expands Partner Program, ZAPI GROUP Launches Inaugural Conference
Last month, we had the opportunity to collaborate with Delta-Q Technologies (Delta-Q) and its parent company, ZAPI GROUP, to announce the group's first educational virtual event, “The Future of Electrification.” The virtual conference will take place on April 5-7, 2022, and feature innovators in industrial electrification across various equipment and component sectors. ZAPI GROUP is a global leader in electrification. [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Execution, Media, Our Results, Planning, Tech Industry