What Clients Should Know About Working With Journalists

Don’t Print That!

5 Tips for Building Relationships with National Journalists and Media

Less Than 10% of Pitches Result in Coverage—How to Develop an Effective Pitch and Build Relationships

The Intersection of Earned and Social Media – Where the Magic Happens

Pitching to Media: Which Positions Should You Target?

Reflecting on Cision’s Decade of Insights Regarding Media Preferences

The State of the Media in the Time of COVID-19

Does Your Organization Need a Spokesperson?

Many organizations struggle with the idea of a identifying and preparing a company spokesperson. For some companies, there is a clear spokesperson that naturally assumes the role, enjoys it, and is good at it. However, for many organizations the spokesperson is not identified until an event, such as a crisis, forces someone into the role. […]

Storytelling: The Power of Persuading an Audience

I would like to share with you a recent article I read about effective persuasion by Lisa Lai, an advisor, consultant and coach for some of the world’s most successful leaders. Lai argues that in order to persuade an audience you must focus on either winning their hearts or their minds – and that to […]