editorial coverage | Communiqué PR
24Feb
New Kantola Training Goes Beyond Compliance Basics to Address Vital Workplace Issues
In August 2021, I wrote about Kantola Training Solutions and its effective and successful harassment prevention and diversity, equity and training programs. (My previous blog is “Looking for Resources for a Healthy Workplace” in case you’re interested.) Since that time, Kantola released a new family of online harassment prevention training, including employee and manager courses with versions specific to many [...]
Filed under: Business to Business, Collaboration, COMMUNIQUÉ PR, Diversity, INDUSTRY, Our Results, Spirit
22Feb
Carbon Robotics Unveils New LaserWeeder
In the spring of 2021, our client Carbon Robotics, an agriculture robotics company, became a sensation when it revealed a “laser-shooting” robot to eliminate weeds. This innovative and organic approach to weeding would help farmers solve one of the most challenging, time consuming and costly parts of farming. So, when the Carbon Robotics shared the company was planning to release [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Execution, INDUSTRY, Media, Monitor and Measure, Our Results, PUBLIC RELATIONS, Tech Industry
30Dec
2021 Year-End Results: HeadLight
Throughout the year, the infrastructure construction industry took center stage. Attention on the sector was primarily due to the negotiations for a bill that would dedicate trillions in funding to improve our nation’s infrastructure. So, when we kicked off our partnership with HeadLight, a visual-based inspection technology, at the beginning of 2021, we knew there would be exciting opportunities to [...]
Filed under: COMMUNIQUÉ PR, Infrastructure Industry, Our Results
16Dec
2021 PR Results | BitTitan Reaches New Heights with International Bylines and Coverage
As 2021 winds to a close, it is fitting to look back on the previous year and take stock of the work we were able to accomplish. While the circumstances of the past two years have been difficult, there still has been much to celebrate in the last year in terms of results successfully secured for our clients. BitTitan, the [...]
Filed under: Business to Business, Collaboration, COMMUNIQUÉ PR, Execution, INDUSTRY, Media, Our Results, Positioning, Strategy, Tech Industry
07Dec
Year in Review: Snapshot of Bylines and Blogs Developed on Behalf of Intrado
Communiqué PR has had the opportunity to work with Flowroute, now part of Intrado, for nearly seven years. Throughout this time, we have worked with the company's team to support various communications projects, including announcing company news, developing blog content, and conducting media outreach around industry trade shows. In 2021, we began working with Intrado's UCaaS group to develop blog content [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Execution, INDUSTRY, Infrastructure Industry, Our Results, Strategy, Tech Industry
02Dec
Insurance Claims Monitoring Platform Eliminates Bias in Fraud Detection, Raises $30M in Series-B Funding
One of our newest clients, owl.co, an insurance claims monitoring platform, recently announced securing $30 million in Series-B funding. The funding round was led by Cota Capital and joined by Sorenson Ventures, FUSE, Impression Ventures, Luge Capital, and Plug and Play Ventures. owl.co will utilize the funding to scale its insurance claims monitoring platform and expand its team. The company plans [...]
Filed under: COMMUNIQUÉ PR, Execution, INDUSTRY, Media, Our Results, Positioning, PUBLIC RELATIONS, Strategy, Tech Industry
11Nov
Capturing Media Attention: Executing an Effective Media Outreach Campaign
Earlier this year, I came across a report by Propel that analyzed 1 million pitches sent to journalists to better understand if email pitches result in media coverage. That report found that of more than 726,000 emails sent, only 29% were opened, 3% got a response and 8% resulted in media coverage. Yet, a new report from Agility PR Solutions found that [...]
Filed under: COMMUNIQUÉ PR, Email, Execution, Media, Positioning, PR trends, PUBLIC RELATIONS, Strategy, Writing
14Oct
Delta-Q’s Momentum & New Three-In-One Charger
2021 has been an exciting year for Delta-Q Technologies (Delta-Q). This year alone, the company launched a new partner program, Charged by Delta-Q, a new three-in-one battery charger, the XV3300, and celebrated a milestone with one of its longstanding partners. We have collaborated with Delta-Q for several years now and have had the opportunity to support these announcements and increase [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Execution, INDUSTRY, Media, Monitor and Measure, Our Results, Strategy, Tech Industry
23Sep
BlackSky Goes Public
Image credit: BlackSky Technology Inc. BlackSky Technology Inc. (“BlackSky”), a leading technology platform providing real-time geospatial intelligence and global monitoring, recently announced the completion of its merger with Osprey Technology Acquisition Corp. and is now a publicly traded company (NYSE: “BKSY”). To memorialize the completion of the business combination, BlackSky had the distinct pleasure of ringing the opening bell at [...]
Filed under: Branding, COMMUNIQUÉ PR, Execution, INDUSTRY, Monitor and Measure, Our Results, Planning, PR trends, Space Industry, Strategy, Tech Industry
01Jul
Building and Maintaining Momentum as Spaceflight Prepares to Execute an Industry First
Our client Spaceflight Inc. is no stranger to executing industry firsts. In December 2018, the company launched the largest number of satellites from a U.S.-based launch vehicle, and in Feb. 2019, the company launched the first privately funded lunar lander on the first-ever rideshare mission to Geostationary Transfer Orbit (GTO). In June of 2021, Spaceflight executed another industry first by [...]
Filed under: COMMUNIQUÉ PR, Execution, Our Results, Space Industry, Strategy
08Jun
The Evolution of PR Measurement
One interesting trend that surfaced in Ragan’s 2021 Communications Benchmark Report is that communicators are measuring their work more frequently. And, they are using the data more strategically with a streamlined focus on benchmarking, identifying the best channels and making better editorial decisions. According to the study, last year 30 percent of respondents described their measurement efforts as ad hoc. [...]
Filed under: COMMUNIQUÉ PR, Monitor and Measure, PR trends, PUBLIC RELATIONS
20May
BitTitan Makes a Tech Industry Splash With Acquisition of Perspectium | Results
The end of April was a busy month for BitTitan, the Seattle-based cloud-enablement company and global leader in migrations and managed services automation. BitTitan announced its acquisition of Perspectium, a San Diego-based tech company that specializes in packaged integration processes for ServiceNow® customers. Perspectium’s data synchronization software enables the seamless adoption of ServiceNow functionalities by eliminating information and data silos. [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Our Results, PR trends, Strategy, Tech Industry
22Dec
2020 Year-End Results: BitTitan Thought Leadership Extends Overseas
To say the least, this past year has been one of unprecedented change. The phrase “new normal” has entered our daily lexicon, as the impacts of the COVID-19 pandemic have significantly altered how we live, gather, socialize and work. No person nor business has been immune to the change. Our client BitTitan, a Seattle-based cloud enablement company that is the [...]
Filed under: COMMUNIQUÉ PR, Media, Our Results, PR trends, PUBLIC RELATIONS, Tech Industry
10Dec
Results From ABC Legal Services: Driving Technology Innovation in the Legal Industry
We’re excited to share results from our work with one of our newest clients, ABC Legal Services. ABC Legal is the nation’s leading provider of process and court filing services and is the official process server to the U.S. Department of Justice. The company also owns Docketly, an appearance counsel provider that has created an efficient, cloud-based platform to connect [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Consumer, Execution, Our Results, Planning, Positioning, PR trends, Strategy
10Nov
Startup PR: Navigating Key Challenges and Solutions
Americans formed a record 280,000 new businesses in Q1 2020. This news arrives following an upward trend in new business creation over the last 10 years. The increasing presence of startups among American businesses demonstrates the importance of public relations agencies to create startup-specific public relations strategies. The recent Business Wire webinar on Startup PR, touched on three challenges public [...]
Filed under: COMMUNIQUÉ PR, Consumer, Planning, PR trends, Strategy
13Sep
YTD Results for Delta-Q Technologies
With the second half of 2018 in full swing, it can be valuable to take a moment to evaluate results secured and the progress made on annual objectives. Assessing the status and quality of the activities completed and remaining in the pipeline can help direct strategy for the remainder of the year, as well as planning for upcoming years. [...]
Filed under: COMMUNIQUÉ PR
19Jul
Breaking Through the Trade Show Noise: Dell EMC and The 2018 NAB Show
Trade shows have evolved significantly since I started my PR career back in the late ‘90s. In a similar vein, journalism and publishing have also transformed themselves over the years and continue to do so today. “Back in the old days,” as the PR elders like to say, it seemed like trade shows were packed wall-to-wall with reporters. Publications would [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Planning, PUBLIC RELATIONS
03Jul
Emotional Intelligence: Why it Matters to PR Pros
Our increasingly distracting digital society has created relentless competition for attention, and as a result, the emotional appeal of a pitch can often be the determining factor of who gets coverage and who doesn’t. “With the current state of the media industry (less people doing more jobs), the competition for media attention is tight,” says Markstein’s Nicole Wyatt. “The emotional [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS, Strategy
The Role of PR in a Successful Exit
In light of Microsoft’s historic acquisition of LinkedIn and our client Apical’s acquisition by ARM, it’s opportune to consider the important role PR can play in helping companies achieve a successful exit, whether that’s an IPO or an acquisition. PR is a critical driver on the road to an exit for two reasons: 1) It raises awareness of your company [...]
Filed under: Execution, Planning, Positioning, PUBLIC RELATIONS, Strategy
How PR Helped Healthcare Innovator BlueBin
For several years, Communiqué PR worked closely with BlueBin, Inc., an innovator in the healthcare industry, to help the company increase general awareness and enhance its perceived value. Since 2009, BlueBin has specialized in supply chain solutions for healthcare organizations worldwide. Its goal is to improve and streamline the healthcare supply chain process, ultimately ensuring that clinicians have the right [...]
Filed under: COMMUNIQUÉ PR, Execution, Our Results, Planning, Social media, Strategy