Twitter | Communiqué PR
24Aug
Navigating the Waters of Business Rebranding: Pros and Cons
The business landscape is constantly evolving, which leads many companies to consider rebranding as a tool to stay relevant, revitalize their image and capture new customers. Rebranding can yield remarkable results and pose disastrous pitfalls. Twitter’s controversial rebrand to X has put brand image top of mind in marketing and PR. The history of rebranding is filled with cautionary tales [...]
Filed under: Branding, INDUSTRY, PUBLIC RELATIONS
17Nov
Should Companies Deactivate their Corporate Twitter Accounts?
Since Elon Musk took over at Twitter, an increasing number of advertisers have suspended activity on Twitter, while staffing cuts, changed policies and fake accounts have created chaos. According to DigiDay, “GroupM, the world’s largest media buying agency, is telling clients that Twitter is now a ‘high risk’ media buy following a barrage of controversies, U-turns and confusion that capped [...]
Filed under: Branding, Crisis Communications, Media, PUBLIC RELATIONS, Reputation Management, Social media
27Sep
The Rise of Short-term Videos in Marketing
It’s been almost a year since TikTok hit a billion users, and the site’s growth shows no signs of slowing. More recently, HootSuite’s Social Trends 2022 Report finds that TikTok will become the most important social network for marketing. This is partly because TikTok has experienced a 1,157% global user base increase from 2018 to 2020. In response to TikTok’s [...]
Filed under: Branding, Media, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Strategy
22Sep
The Four R’s: Tips for reusing thought leadership content
It’s no secret that PR professionals spend a great deal of time developing thought leadership opportunities for clients. As a result, we’re often left with an abundance of ideas and content. However, things don’t always go according to plan, and we’re often left with these questions: How do we ensure content reaches the right audiences? How can we capitalize on [...]
Filed under: COMMUNIQUÉ PR, Experience, Planning, PUBLIC RELATIONS, Social media, Strategy, Writing
15Sep
Acumatica Sponsors Distinguished NASCAR Team
Image provided by Acumatica/Joe Gibbs Racing Recently, our client Acumatica announced it was headed back to the race track through another sponsorship. The cloud ERP provider sponsored Joe Gibbs Racing‘s (JGR) No. 11 Toyota Camry TRD, piloted by Denny Hamlin in the NASCAR Cup Series race at Kansas Speedway on Sept. 11. JGR is a top-performing American professional stock car racing [...]
Filed under: Branding, COMMUNIQUÉ PR, Media, News, Our Results, Social media
09Aug
Acumatica Champions DEI by Sponsoring Women-led INDYCAR Racing Team
Last week, our client Acumatica announced its primary sponsorship of Paretta Autosport, the only woman-owned, woman-driven and woman-forward team competing in the NTT INDYCAR Series, at the Big Machine Music City Grand Prix in Nashville, Tenn. Though racing and ERP are two different industries, Paretta Autosport and Acumatica share similar values: woman-forward, speed, precision, agility, innovation, teamwork and cutting-edge technology. [...]
Filed under: INDUSTRY, Tech Industry, Technology
19Jul
In Tribute: Lessons from ‘The Godfather,’ ‘Elf’ and ‘Brian’s Song’ That Apply to PR
The beloved actor James Caan passed away recently, and as with many cherished celebrities, the news of his passing was met with an outpouring of love and sadness. The bitter news was a reminder of his decorated career as an actor, which spanned more than 60 years. It included feature roles in many film classics such as “Brian’s Song,” “Misery,” [...]
Filed under: Education, Media, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Strategy, Writing
30Jun
Navigating the Post-Pandemic PR World
Key takeaways from PRNews’s “Measuring Earned Media Pitching In Today’s Hybrid Environment” The industry is still learning how to navigate our post-pandemic world. From hybrid events to media relations, we are all adjusting to new best practices. This month’s webinar from PRNews provided some valuable guidance. “Measuring Earned Media Pitching In Today’s Hybrid Environment” featured a panel of speakers that [...]
Filed under: Collaboration, Consumer, INDUSTRY, Media, Planning, PR trends, PUBLIC RELATIONS, Remote Work, Social media, Technology, WORK
28Jun
A Look at Bionic Reading
Before entering the world of PR, I worked as a Lead Kindergarten Prep preschool teacher. To promote what is known as emergent writing, I created a curriculum introducing letters in age-appropriate ways. One of my main areas of focus was making letters more inviting for children. Creating a welcoming reading environment can make or break a child’s interest in reading. [...]
Filed under: COMMUNIQUÉ PR, Education, PUBLIC RELATIONS, Social media, Writing
02Jun
McDonald’s, Wendy’s and How Social Media Factors into Brand Perception
For many, fast food is one of life’s gratifying comforts. Look no further than to the restaurants themselves for evidence of their considerable reach. McDonald’s has long touted its “billions and billions served” and has more than 38,000 locations across 100 countries. Within the last year, Wendy’s celebrated openings of its 7,000th restaurant and 1,000th international location. However, not everyone [...]
Filed under: Media, PUBLIC RELATIONS, Reputation Management, Social media
28Apr
Elon Musk’s Acquisition of Twitter: What PR Professionals Should Keep in Mind
Elon Musk’s acquisition of Twitter has dominated headlines for the last few days. The news has led to differing perspectives and left many asking what it means for the future of the platform. While only time will tell how this ownership change will impact Twitter’s future, PR professionals should be considering impacts and changes now. Twitter plays an important role [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS, Social media, Strategy, Tech Industry
08Feb
Doomscrolling: How It Affects Us and 5 Tips for Curbing the Desire to Doomscroll
I have a Twitter addiction. And I know I’m not alone. As a former reporter, Twitter served as an important part of my job to keep me informed. As a PR professional, it continues to serve a similar purpose for staying on top of news. However, for news junkies seeking constant updates, Twitter is an enabler, presenting its own roulette [...]
Filed under: COMMUNIQUÉ PR, Media, PUBLIC RELATIONS, Spirit, Technology, WORK
29Jul
How to be an Olympic AP Style Writer
The Tokyo Olympics are in full swing, and news is breaking constantly. With nearly every mainstream news outlet covering the 2020 Tokyo Games, AP Stylebook published a topical guide for writers. It also held a special Olympic-themed #APStyleChat on its Twitter account. During these chats, the AP team shares tips for writing and answers commonly asked questions about AP Style [...]
Filed under: Branding, COMMUNIQUÉ PR, Execution, PR trends, PUBLIC RELATIONS, Social media, Writing
25Aug
Using Twitter Lists
Scrolling through Twitter can sometimes feel disorganized and overwhelming, but Twitter Lists can give you more control over the tweets you see. Lists help you organize your feed by allowing you to group different accounts based on why you follow them. Lists are also more convenient than your default feed because you don’t need to follow an account to add [...]
Filed under: Branding, COMMUNIQUÉ PR, Execution, Monitor and Measure, Social media, Tech Industry
31Mar
Should You Trust What You Read?
Growing up, my main source of news came from the television or newspaper. It seemed like a simple transaction. Accredited journalists discussed politics and ethics. I watched and listened, without a doubt in my mind that what they told me was true. Thanks to social media, news is constantly at our fingertips now. Determining what’s true has become a much [...]
Filed under: COMMUNIQUÉ PR, Consumer, Media, Reputation Management, Social media, Sources, Tech Industry
06Sep
How to Avoid Being a Journalist’s Worst Nightmare
Public relations experts know how important relationships with journalists are. They (and their editors) are often the deciding vote on whether your client gets coverage or not. If you have a positive relationship with a journalist, you will often be their go-to if they have a story relating to your client. However, one bad pitch can send you straight to [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS, Strategy
28Jun
Newsjacking: The Do’s, Don’ts, and Definitely Don’ts
With so much going on in the news right now, from Pride Month to the World Cup, there are many opportunities for PR professionals to jump on the bandwagon and promote their brand, aka the newsjack. I’m not going to go into depth explaining the term since it has been around since 2012 when David Meerman Scott wrote a book [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS, Strategy
3 PR Lessons From Starbucks’ Public Bathroom Crisis
After two African American men were arrested in a Philadelphia Starbucks for asking to use the restroom without purchasing something, the nation wondered how the giant conglomerate would handle such a polarizing crisis. Not long after the video of the confrontation with police and hashtags to boycott the coffeeshop went viral, Starbucks rolled out an impressive crisis management plan. Here [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, Strategy
Twitter Doubles Its Character Limit
In case you missed it, on Nov. 7 2017, Twitter granted most of its users the ability to double the length of their tweets to 280 characters. Users had previously been limited to posts of 140 characters, challenging them to be concise in a way that wasn’t required on other social media platforms. For instance, Myspace and Facebook, two of [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Social media
Reflecting on the iPhone’s Tenth Birthday
September has arrived in full swing with back-to-school preparations, football-related programming, and dreams of pumpkin spice lattes. One September event that I look forward to (more than any kind of latte!) is the release of the next generation iPhone. This month, Apple is unveiling a major redesign of the iPhone, but most importantly, this year marks the 10th anniversary of [...]
Filed under: COMMUNIQUÉ PR, Consumer, Social media, Tech Industry