Domain Authority 101: The Beginner’s Guide to Search Engine Ranking
When conducting a search on Google, how many o’s in the Gooooooooooooooogle do you actually go through? If you’re anything like me, probably two or three tops. Have you ever noticed how the most reputable websites are listed on the top of the page? Have you ever wondered why the top result of your search […]
Going Beyond “The Google”: The Importance of Research and Critical Thinking in PR
Our team at Communique PR recently hosted a visit from some students at Seattle University’s PRSSA chapter and we had the opportunity to share our experiences as PR professionals and offer advice for people considering PR as a career. I got to thinking about the various tasks I work on throughout my day – drafting […]
What Google’s New Mobile-Friendly Algorithm Means for PR
Recently, Google began rolling out its mobile-friendly ranking algorithm across its global data centers and by the time you read this post, the roll out should be complete. The new ranking algorithm is designed to favor mobile-friendly pages in Google’s mobile search results and demote sites in search results that are not mobile-friendly. According to […]
Google’s Panda 4.0 and the Implications for PR Pros
Google recently began implementing a new update to its search algorithm known as Panda 4.0. Google created this update in order to help remove “thin content,” or low-quality search results, from its search rankings. Low-quality to Google means duplicating content, key word stuffing, content that’s not useful, or poor engagement metrics, such as low time […]
Infographic: Must-Know Social Media Statistics From 2013
While 2014 may already be in full swing, there’s still much that can be learned from 2013. I came across an infographic from SpareFoot which summarizes some truly interesting social media statistics from the past year. As you formulate your social media strategies for 2014, consider the following: In 2013, 30 percent of traffic from […]
STEM Education is Still a Problem, Especially for Small Tech
If you’ve been to a technology conference in the last few years then you’ve heard about our country’s STEM (science, technology, engineering and mathematics) education crisis. You’ve heard that our country’s future economy depends on training more students in these critical fields to prepare them for jobs in programming, engineering and more. A lot of […]
A Look Back at 2013’s “Most Talked About Companies,” Courtesy of Dow Jones
What were the news stories in 2013 that stuck with you? In the world of business, at least, they were probably stories on tech, according to a new infographic from Dow Jones. To mark the end of 2013, Dow Jones released data on the year’s “most talked about companies.” Tech giants Google and Apple […]
Social Media Writing Bootcamp: Tips and Tricks
We live in a world of communication overload. I know that I get overwhelmed managing two email addresses, a Facebook account, Twitter account, Google+ and a LinkedIn account. I receive thousands of messages each day across these platforms, but realistically there are not enough hours in the day to read them all. So the question […]
Using Google in PR: Outside of the Simple Search
Google (and search engines in general) have become entrenched in our day-to-day lives. “I’ll Google it” is a common phrase when a query goes unanswered. I personally look to the search engine daily to find everything from recommended reading material to recipe blogs. Making effective use of Google requires knowing how to use it. Learning […]
Blog Posts vs. Press Releases
When a company has news, the most common request we hear from clients is to distribute a press release announcing the newest product, customer or award win. But prepare yourself for a radical idea: A press release isn’t always the best way to communicate your company’s news. My colleague, Holly, recently wrote about using targeted […]