Kyli Ussery | Communiqué PR
17Apr
Seeding the Future of Farming: How Carbon Robotics’ Innovations Are Cultivating Industry Momentum
As agriculture is reshaped by labor shortages, operational inefficiencies and environmental pressures, Carbon Robotics stands out as an agtech innovator. Using a farmer-first mindset and deep expertise in AI and robotics, the company has rolled out two major product announcements in recent months, each with the potential to redefine farming. From the precision of the upgraded LaserWeeder G2 product line [...]
Filed under: COMMUNIQUÉ PR, Our Results, PUBLIC RELATIONS, Tech Industry
14Nov
A Guide to End-of-Year PR Reporting
As we wrap up 2024, PR professionals are diving into end-of-year reporting to assess their work. Evaluating the success of PR campaigns is essential for shaping future strategies, setting realistic goals and demonstrating PR’s value to key stakeholders. In the words of management expert Peter Drucker, “What gets measured, gets managed.” The right metrics give us insight into the effectiveness [...]
Filed under: COMMUNIQUÉ PR, Execution, Monitor and Measure, Planning, PUBLIC RELATIONS, Reputation Management
12Sep
Acumatica’s Award-Winning Streak: A Testament to Innovation and Excellence
Acumatica, the leading cloud ERP provider for small to mid-sized businesses, has again garnered significant awards across various categories. This recognition reinforces its reputation as a top performer in the tech industry. From workplace culture to product excellence, Acumatica’s achievements highlight the company’s unwavering commitment to innovation, customer satisfaction, and corporate responsibility. Here’s a look at the company’s recent wins. [...]
Filed under: COMMUNIQUÉ PR
20Jun
The Strategic Role of Surveys in Change Management
Driving internal change requires significant time and resources, not to mention effective and strategic communication strategies. These strategies inform employees about the upcoming change, explain how it affects them, and actively involve them to ensure their concerns and suggestions are considered. The survey is an indispensable tool for understanding the perspectives of internal team members. Surveys play a strategic role [...]
Filed under: Collaboration, Monitor and Measure, PUBLIC RELATIONS, WORK
04Apr
Synergizing Media and Analyst Relations: A Guide to Effective PR Strategies
In PR, navigating media and analyst relations requires a nuanced understanding of each. Media relations engages with journalists and secures media coverage, while analyst relations involves building relationships with industry analysts to gain insights and validation for a company that inform industry research. Although distinct, these two areas of PR often intersect, and they can offer unique opportunities for businesses [...]
Filed under: Media, PUBLIC RELATIONS, Sources, Strategy
11Jan
What’s on the Horizon for PR Professionals in 2024
In public relations, adaptability is not just a strategy—it’s a requirement. The industry is in the midst of a redefinition, and PR professionals must continually find new and innovative means to adapt. Below is a little of what we saw in 2023 and what you can expect in the new year, along with some insights and strategies to help navigate [...]
Filed under: COMMUNIQUÉ PR, Planning, PR trends, PUBLIC RELATIONS, Strategy
26Oct
From Tailgates to Touchdowns: What the NFL Can Teach Us About Audience Engagement
When we think of the NFL, we envision the electric atmosphere of game day, the roar of the crowd, and the thrill of watching your favorite team. Beyond the games, though, the NFL is a sports and social media powerhouse, setting a high bar for audience engagement. In this post, we’ll explore what public relations professionals can learn from the [...]
Filed under: Branding, PUBLIC RELATIONS, Spirit
03Aug
Barbie’s Masterclass for Building Brand Awareness
In marketing and public relations, few brands have achieved the recognition and success that Mattel has earned for its creation of Barbie. With the release of the highly anticipated movie “Barbie,” consumers are inundated with marketing materials, advertising and collaborations surrounding this household name. When it comes to building brand awareness, PR professionals can learn valuable lessons from “Barbie.” Leveraging [...]
Filed under: Branding, Media, PUBLIC RELATIONS
18May
How to Improve your Share of Voice
Media is noisy, which makes it challenging to connect with your audiences. But there’s a way to determine if your brand is breaking through the noise: measuring and tracking its share of voice (SOV). Simply put, SOV refers to the media coverage your brand or company receives relative to its competitors. A substantial SOV can translate to increased brand awareness, [...]
Filed under: Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Sources, Strategy
06Apr
Making the Most of Industry Events
Conferences and expos are excellent opportunities to establish thought leadership and network with potential and current partners, customers and the press. Events like these can help companies connect with media and pursue speaking, exhibition or sponsorship opportunities. If you’re sending team members to an event, you want to maximize its opportunities. Sometimes the sheer number of an event’s offerings can [...]
Filed under: Business to Business, Consumer, Education Industry, Healthcare Industry, INDUSTRY, Infrastructure Industry, Non-profit, PUBLIC RELATIONS, Space Industry, Tech Industry
02Mar
Best practices to measure PR campaign results
As the statistician and management consultant W. Edwards Deming once said, “Without data, you’re just another person with an opinion.” Collecting and analyzing data is critical for all businesses and organizations. Understanding results gives teams insight into what is working versus what isn’t. It helps them make informed decisions and optimize performance. As strategic partners, PR professionals should constantly review [...]
Filed under: COMMUNIQUÉ PR, Education, Monitor and Measure, Our Results, PUBLIC RELATIONS, Sources, Strategy
12Jan
The Process and Impact of Proactive Pitching
Proactive pitching can be a powerful way to get media coverage for your company, even when there is no major news to announce. By finding the right angle and tailoring it to specific reporters, PR professionals can increase their chances of getting coverage. For example, by highlighting a perspective on an industry trend or sharing information about company milestones, you [...]
Filed under: COMMUNIQUÉ PR, Education, Planning, PUBLIC RELATIONS, Sources, Strategy
13Dec
Best Practices: Onboarding a New Client
So, you’ve won the business of a new client. Congrats! And so begins the critical onboarding process for a new client that can set the tone for the entire working relationship. Starting off on the right foot is crucial in order to set realistic expectations and standards on how to communicate and to build goodwill. The next step is for your [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Experience, Monitor and Measure, PUBLIC RELATIONS, Strategy
08Nov
Maximizing resources for multiple clients in the same industry
Supporting multiple non-competing clients within the same industry can be challenging, especially when it comes to staying organized and maintaining professional boundaries. However, there are ways PR professionals can leverage industry knowledge and experience to maximize results for these clients. Below are some best practices to implement when working with multiple clients in the same industry. Maximize research. When conducting [...]
Filed under: INDUSTRY, Planning, PUBLIC RELATIONS, Sources, Strategy
13Oct
What Spaceflight Inc. can teach us about hosting an Out-of-This-World Open House
This September, the Communiqué PR team had the privilege of attending an exceptional open house hosted by our client, Spaceflight Inc. Open houses are an excellent opportunity for key partners, customers and stakeholders to celebrate a company’s milestones and showcase new facilities or products. These events provide an opportunity to network, bond as a team and exhibit notable results and [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Planning, Space Industry
08Sep
Best practices for internalizing feedback
The COVID-19 pandemic and increased popularity of remote work have put professional coaching and employee development on the back burner. Employees need performance feedback now more than ever. As workers look for ways to improve, it is essential for them to maximize the impact of feedback. Here are five best practices when practicing internalizing feedback. Explicitly seek feedback. The first [...]
Filed under: Career, Collaboration, Remote Work, WORK
04Aug
Pros of Leveraging Podcasts in PR
Currently, over two million podcasts exist, and more than one-third of Americans listen to podcasts regularly. Given their popularity, podcasts have become a medium that organizations should consider for reaching target audiences and supporting communication objectives. Though podcasts are a relatively new addition to the PR ecosystem, they are rapidly becoming a staple in building thought leadership and credibility for [...]
Filed under: Branding, COMMUNIQUÉ PR, Execution, Media, Monitor and Measure, PR trends, PUBLIC RELATIONS, Strategy, Technology
30Jun
Navigating the Post-Pandemic PR World
Key takeaways from PRNews’s “Measuring Earned Media Pitching In Today’s Hybrid Environment” The industry is still learning how to navigate our post-pandemic world. From hybrid events to media relations, we are all adjusting to new best practices. This month’s webinar from PRNews provided some valuable guidance. “Measuring Earned Media Pitching In Today’s Hybrid Environment” featured a panel of speakers that [...]
Filed under: Collaboration, Consumer, INDUSTRY, Media, Planning, PR trends, PUBLIC RELATIONS, Remote Work, Social media, Technology, WORK
21Jun
Becoming a Strong Mentee
When establishing yourself in a new industry, building a relationship with a mentor – someone who coaches and guides you to obtain a better knowledge of your industry and profession – is arguably one of the most important professional steps you can take. In fact, individuals with mentors are five times more likely to get promoted than individuals without mentors. [...]
Filed under: Career, Collaboration, Remote Work, WORK
12May
Using PR to Appeal to Gen Z
The power of public relations is not lost on Generation Z. It does, however, work differently. According to Forbes, this generation’s understanding of public relations is far more consumer-based and authenticity-focused. When a member of Gen Z hears the term PR, they think of product samples and brand merchandise rather than more traditional PR tools like earned media, storytelling and [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Planning, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Strategy