Networking | Communiqué PR
08Nov
Maximizing resources for multiple clients in the same industry
Supporting multiple non-competing clients within the same industry can be challenging, especially when it comes to staying organized and maintaining professional boundaries. However, there are ways PR professionals can leverage industry knowledge and experience to maximize results for these clients. Below are some best practices to implement when working with multiple clients in the same industry. Maximize research. When conducting [...]
Filed under: INDUSTRY, Planning, PUBLIC RELATIONS, Sources, Strategy
30Aug
Best Practices: Making the Most of Media Presence at Conferences
With conferences back in action, many companies are investing significant time and resources to participate in events again. As such, it’s important to do everything you can to maximize your organization’s presence. Conferences are a great opportunity to network, meet with potential customers, and build thought leadership through speaking engagements. While most attendees are industry colleagues, journalists often attend these [...]
Filed under: Media, Planning, PUBLIC RELATIONS, Sources, Strategy
16Nov
Succeeding in Business Development & Networking
As individuals advance in their PR agency careers, they are often given new roles and responsibilities around business development. Senior account executives, account managers, account directors and vice presidents may all play a role in winning new business, whether it’s leading the development of the presentation, participating in a new business meeting, or assisting with research. Having well-developed skills in [...]
Filed under: Collaboration, COMMUNIQUÉ PR, Execution, Experience, Leadership, Planning, PUBLIC RELATIONS, Strategy, WORK
01Oct
5 Ways PR Pros Can Increase Their Professional Value
When it comes to the leading PR professionals in our field, the best continually look to get better. This isn’t limited to the world of PR – it’s true of successful individuals in any trade. Entrepreneurs such as Bill Gates and Warren Buffett are avid readers and noted continuous learners. Walt Disney was constantly focused on improving the experience for [...]
Filed under: COMMUNIQUÉ PR, Education Industry, PUBLIC RELATIONS
23Jul
Timeless Tactics: Three Networking Tips to Help Build and Maintain Relationships
In a quickly changing business landscape, there is one timeless, but important, activity you shouldn’t lose sight of – networking. Whether you are stepping into a new career, or have made it to the top of your industry, networking can play a critical role in your professional life. Consider it a long-term investment than can lead to new opportunities, insights [...]
Filed under: COMMUNIQUÉ PR
07May
Best Practices for Incoming PR Professionals: Resources and Tips From a Recent Grad
Whether you’re getting ready to graduate or you’ve been out of school for a while, continuing to be proactive about your PR education is crucial to your career development and long-term success in the industry. As a recent graduate and fresh PR professional, I’ve realized how important it is to be familiar with current trends and themes – all the [...]
Filed under: PR trends
07Aug
Advice for Incoming PR Interns
Months of cover-letter revisions and tapping into every connection in your LinkedIn has paid off – you have landed the ever-elusive PR internship. This is the opportunity of a lifetime and you are going to gain more experience in the next few months than you have in years of schooling. You want nothing more than to thrive and grow in [...]
Filed under: COMMUNIQUÉ PR, Planning, PUBLIC RELATIONS, Strategy
Content-Driven Session Stole the Show at NAB 2016
Savvy marketing teams understand the value of conferences and tradeshows by having the entire process down to a science. Activities like negotiating optimal booth placement, having eye-catching signage with demo stations, and promoting a giveaway to capture leads are fundamental, but massive shows like the Consumer Electronic Show (CES) and the National Association of Broadcasters (NAB) Show require something a [...]
Filed under: Business to Business, COMMUNIQUÉ PR
To Slack or Not to Slack
Today, with more and more people working remotely, it is important to maintain relationships through communication with virtual teams or freelancers. The ability to quickly and easily communicate with coworkers who are both in and out of the office has become vital to office efficiency and transparency. Of late we have experienced an explosion of various software platforms and apps [...]
Filed under: Social media, Strategy, Tech Industry
Getting the Most Out of SXSW
South by Southwest (SXSW) – once a grassroots music festival with no more 700 attendees brought together by the passion for music, art, and ideas – is now miles away from the notion on which it was founded. In March 2015, more than 100,000 people flocked to Austin, Texas, to try and see as many of the 2500 artists, 2700 [...]
Filed under: COMMUNIQUÉ PR, Planning
Turning Down Time Into Valuable Time
Unlike the retail industry, PR professionals are usually able to snag a little down time around the holidays. Clients are on vacation; journalists are out of the office; and news is not the public’s top priority. So, for us, that means a little less billable work. But just because the work isn’t billable doesn’t mean it can’t be valuable. Below [...]
Filed under: COMMUNIQUÉ PR, Planning, PUBLIC RELATIONS
New Year’s Resolutions PR Pros Should Consider
Every January about one in three Americans make resolutions to eat healthier, hit the gym more and manage their stress better, among other self-improvement goals. This year, PR pros may want to consider adding a few of the following professional goals to their list of resolutions as well. Tap into your creative side. People remember what they see more often [...]
Filed under: COMMUNIQUÉ PR, Planning, PR trends
How to Utilize LinkedIn
Throughout my time in college and now in the beginning stages of my career, friends, professors and colleagues have all stressed the importance of networking. While nothing will ever replace face-to-face networking events, there are continually new ways to network from the comforts of your own home. Specially, people now look to LinkedIn to make connections with other professionals. While [...]
Filed under: PUBLIC RELATIONS
The PR Student’s Summer To-Do List
Summer break is right around the corner for many college students, which means it’s time for aspiring PR pros to plan how they can get a head start on their careers before going back to class in the fall. It may not be as fun as hitting the beach, but there are several items that should be added to every [...]
Filed under: COMMUNIQUÉ PR, Planning
Critical Networking Know-How
One of my goals in 2014 is to more regularly connect with former colleagues, clients and journalists. It is not always easy to find time to network, but to keep a pulse on the business community as well as to maintain personal connections with the people who have made a difference in my life, it is important to take time [...]
Filed under: COMMUNIQUÉ PR, PR trends, Reputation Management
Building Meaningful Relationships: Five Tips From Networking Expert Keith Ferrazzi
When I graduated from college last spring my career path looked more like a complicated maze with no clear direction. I have a background in communications and journalism, but at the time I wasn’t sure how to narrow down my interests to a specific career or how to go about searching for jobs. My parents encouraged me to reach out [...]
Filed under: COMMUNIQUÉ PR, Strategy
Even in Business, Chemistry is Key
In any relationship, chemistry is important. Consider a first date. Both parties are on their best behavior, trying to figure out if they have a connection. Is it worth pursuing? The woman might try to impress her date by brushing up on her travel knowledge, while the man might try to woo his date by discussing his love of cooking. [...]
Filed under: COMMUNIQUÉ PR
On the Road: Medio’s Press & Analyst Tour
As any communications professional can appreciate, relationships with media and analysts are extremely important and in-person meetings are an excellent way to build on existing relationships, or to create new ones. For this reason, we were excited to plan a press and analyst tour for our client, Medio, a leading provider of predictive analytics solutions. Using a Big Data, cloud-based [...]
Filed under: Execution, INDUSTRY, Planning, PR trends, PUBLIC RELATIONS, Reputation Management
Three Guidelines to Establish Your Personal Brand
As PR pros, we’re invariably asked by clients to help them establish, protect and/or enhance their brands, but how often do we pause to ensure our personal brands receive the same treatment? Personal brands can help garner new business, pique the interest of new talent for recruiting purposes and even land you a new job. I recently read an [...]
Filed under: Branding, COMMUNIQUÉ PR, Consumer
It’s Who You Know
It’s no secret that sometimes the key to landing a job, a story, an interview or a client can be because you know somebody. But this should not be looked at negatively; fostering good relationships with media and in the business world is a smart and strategic move. In communications, building relationships is essential. It’s not only building the relationship [...]
Filed under: INDUSTRY, PUBLIC RELATIONS, Reputation Management