Over the last three years, Carbon Robotics’ groundbreaking developments have captured the attention of customers and top-tier media. The company, a leader in AI-powered robotics, is addressing the agricultural industry’s biggest challenges, inducing labor shortages and the cost and availability of herbicides. Most recently, CNN featured Carbon Robotics on a segment about how automation is supporting the evolving labor market and BBC highlighted how technology, including Carbon Robotics’ LaserWeeder, is disrupting the future of weeding.

Since we began working with the company in early 2021, the Carbon Robotics team has continued innovating at a rapid pace.

In 2021, we supported the announcement of the Autonomous LaserWeeder. A year later, the company announced a re-design of its LaserWeeder with higher performance. In 2023, we are supporting Carbon Robotics’ latest innovation, LaserThinning, a new capability added to its AI-powered LaserWeeder.

LaserThinning is the first innovation in the industry that targets areas where vegetable crops are purposefully overseeded and then thinned for optimal growth and yield. LaserThinning is valuable to farmers growing direct-seeded leafy green and cole crops—such as lettuces and broccoli.

In addition to LaserThinning, the company released several other product and software updates, including prioritized seed line weeding, speed optimization and crop models across more than 40 crops.

When planning the LaserThinning announcement, we knew there was an opportunity to highlight the impressive results that Carbon Robotics achieved since the product’s launch. These included helping growers reduce their annual weed control costs by up to 80% and selling LaserWeeders to growers across 17 states in the U.S. and three provinces in Canada.

Finally, we worked with Carbon Robotics to time the LaserThinning announcement with the World Ag Expo, one of the industry’s largest events. We engaged media ahead of the Expo, arranging interviews over the phone and scheduling in-person meetings at the conference. The LaserThinning announcement was a great way to entice media to visit Carbon Robotics’ booth, see the LaserWeeder in person and meet with executives to learn more.

Since the announcement was specific to growers’ needs, we targeted agriculture reporters, securing multiple broadcast interviews, as well as phone and in-person briefings.

Below is some of the coverage secured through this announcement. Congratulations Carbon Robotics!

• Carbon Robotics Unveils Autonomous Crop Control Laser—IOT World Today
• 3 hi-tech tools that are helping solve perplexing labor puzzles—The Packer
• Robots and automation at the World Ag Expo 2023—The Robot Report
• Top 5 Organic News to Help You Grow—Organic Produce Network
• Carbon Robotics adds LaserThinning capability to its LaserWeeder—Robotics and Automation