Social Media During Natural Disasters

With the flurry of recent hurricanes – Harvey, Irma and Maria – many people are still facing the harsh reality of their aftermath. It’s nearly impossible to prepare for weather of this magnitude, which is why these hurricanes were especially dangerous. Scientists and researchers feared that these storms would be some of the most powerful […]

Next Week’s GeekWire Summit – Will You Be There?

The local tech community will come together again next week for the annual GeekWire Summit to hear from leaders of known brands including Amazon, Microsoft, Starbucks and Zillow, as well as lesser known experts who are driving change through technology. The conference agenda, which runs Monday from 8:30 a.m. to 4:30 p.m. and Tuesday from […]

Reflecting on the iPhone’s Tenth Birthday

September has arrived in full swing with back-to-school preparations, football-related programming, and dreams of pumpkin spice lattes. One September event that I look forward to (more than any kind of latte!) is the release of the next generation iPhone. This month, Apple is unveiling a major redesign of the iPhone, but most importantly, this year […]

Infographic: The Future of PR

The media industry has undergone dramatic change over the last 10-15 years. We’ve written numerous times about the shifts in the landscape and how to navigate them. However, rarely is there quantifiable information about how the evolution of the media landscape affects the PR industry. MediaMiser released an infographic outlining the future of PR, stating […]