Melissa Liton | Communiqué PR
Cloud Computing Is Here to Stay
Earlier this week I attended a panel discussion called, “Piercing the Clouds: Emerging Opportunities in Cloud Computing” sponsored by the MIT Enterprise Forum. The panel featured cloud computing experts from Microsoft, Amazon, Google and Real Networks to discuss the opportunities, pitfalls and trends surrounding cloud computing. Cloud computing is defined by Wiktionary as, “Computing in which services and storage are [...]
Filed under: Business to Business, Consumer, Tech Industry
Mashable Tackles the Future of PR and Social Media
Mashable recently interviewed a group of PR professionals to discuss the future of public relations and how they see social media changing the industry. Specifically, they tackled how social media will impact “the future of the press release, the evolution of social platforms, current limitations and solutions for those impediments, connecting with other PR pros, cost savings and building relationships.” [...]
Filed under: Media, PR trends, Social media
Becoming Proficient in Measuring Social Media
A few weeks ago, I wrote about two new social media measurement tools from Marketwire Sysomos that I recently tested out. While my initial thoughts and experience have been positive, it made me reflect on some of the other industry tools and resources available to help organizations measure social media’s impact and effectiveness. With social media reaching ubiquitous status for [...]
Filed under: Business to Business, Consumer, Social media, Tech Industry
The New Rules of Media Relations; Have They Really Changed?
I recently participated in a webinar hosted by PRWeek surrounding the new rules of media relations. We all know that the media landscape has changed with publications shutting down or moving to online formats. But interestingly, the rise of social media, namely Twitter, has really changed the playing field in how media source their content for stories and interact with [...]
Filed under: Execution, Media, PR trends, Social media
Mobile On Drives Buzz at CTIA
Last week, the 2009 CTIA Wireless IT and Entertainment conference came rolling into San Diego. For those of you who don't know, CTIA is one of the largest mobile and wireless tradeshows in the country drawing users, carriers, developers and manufacturers together to discuss mobile business. CTIA can be a fantastic platform to launch a product, establish thought leadership or [...]
Filed under: Business to Business, Media, Our Results
Working With Reuters
Reuters is a well-respected, influential news outlet. With 196 editorial bureaus in 130 countries and 2,400 editorial staff members, the newswire covers international news, regional news, politics, social issues, health, business, sports and media. A story placement with Reuters can provide a fantastic opportunity to raise the visibility of a company, establish thought leadership on a particular trend and gain [...]
Filed under: Media, Strategy
Are You Ready for Fall Tradeshow Season?
September typically means the end of summer, back to school and fall leaves. But it also means the start of the fall tradeshow season. While tradeshows can often be a tiresome string of endless networking sessions, seminars, presentations and mixers, in the current economic climate, many companies are being more selective than ever when deciding which tradeshows to invest in. [...]
Filed under: Strategy, Tech Industry
Attachmate Secures Windows 7 Logo
Yesterday, our client Attachmate announced it achieved the Compatible with MicrosoftÆ WindowsÆ 7 logo. Microsoft is planning to launch its much-hyped Windows 7 platform on October 22. As the first host connectivity vendor to secure this distinction, Attachmate can now offer its customers a seamless, easy-to-manage IT environment, robust desktop security features and enhanced end-user productivity. In preparation for the [...]
Filed under: Business to Business, Tech Industry
Smartphone App Stores – Thoughts From Gizmodo
Communiqué PR has a number of mobile industry clients so we thought it would be interesting to provide insight on a blog about smartphone app stores. Gizmodo, Gawker Media's largest blog focusing on gadgets and technology, recently published a post comparing mobile application stores from companies including Apple, Palm, Blackberry, Nokia and Microsoft. While many of the features are similar, [...]
Filed under: Social media, Tech Industry
New York City Devises a Plan to Revive the Media Industry
New York City Mayor Michael Bloomberg recently unveiled a plan to help get the media industry back on its feet. Known for being the media capital of the world, the city's strategy includes eight plans that focus on innovation, research, retraining and new technology. According to an article in Ad Age, the strategy includes the following: Forming a New York [...]
Filed under: Strategy
Digonex Featured on NPRís Morning Edition
Yesterday, our client Digonex, a provider of real-time, automated, dynamic pricing technology was featured on National Public Radio's (NPR) Morning Edition in a story on the impact dynamic pricing technology can have on the digital music industry. The piece coincides Digonex's partnership announcement with The Orchard, an entertainment solutions provider focused on building and monetizing audiences for its clients. Reporter [...]
Filed under: Business to Business, Our Results, Tech Industry
Are Online Games the Next Generation of Journalism?
At the 2009 Games for Change Festival, New York Times Op-Ed Columnist Nicholas Kristof delivered a surprising keynote address saying that online games can be a powerful reporting platform for educating people about global issues such as the environment, poverty and human rights. His epiphany came during a chance encounter with online game, "Darfur is Dying",which was created through a [...]
Filed under: Media, PR trends
iTunes New Pricing Model – Is it Working?
Back in April, we blogged about Apple's move to eliminate the "one price fits all" model for its iTunes digital media store, opting to shift to a three-tiered pricing model. While this news was met with some trepidation by media, music labels and consumers, a new article from Billboard's Antony Bruno and Glenn Peoples suggests that Apple's variable pricing approach [...]
Filed under: Business to Business, Execution, Media, Our Results, Social media, Tech Industry
iPhone 3G S – Love it or Hate it?
Recently, Apple unveiled the latest version of its wildly popular mobile phone, the iPhone 3G S. The highly anticipated device boasts new features such as video and editing functionality, voice control, peer-to-peer networking and improved battery life. And of course as the "S" stands for speed, users can expect to download Web content and launch applications twice as fast. One [...]
Filed under: Consumer, Tech Industry
Find Your Next Job on Twitter?
We've been blogging a lot lately about how organizations can leverage the juggernaut that is Twitter, but according to a recent article on CNNMoney.com, more and more professionals are using social networking sites to find new job opportunities. Reporter Jessica Dickler says, "In the worst job market in 25 years, building an online presence is crucial to getting a job. [...]
Filed under: Social media
Our Favorite Photos from the Book Launch Party
Below are some of our favorite photos from the celebration of Communiqué's fifth anniversary and the launch of Strategic Public Relations: 10 Principles to Harness the Power of PR, written by our very own Jennifer Gehrt and Colleen Moffitt. Rich Tong of Ignition Partners and co-author of The Marketing Playbook Satoshi Nakajima, founder of Big Canvas catches up with Kristina [...]
Filed under: News, Strategic Public Relations book
Strategic Public Relations Makes Its Debut; Communiqué Celebrates Fifth Anniversary
Last night was the official launch party for Colleen and Jennifer's book Strategic Public Relations. The event took place at the Palace Ballroom and featured tasty tidbits from Tom Douglas. Books were flying off the table and despite the fact it was tax day, the turnout was fantastic. It was wonderful to catch up with past and present clients as [...]
Filed under: News, Strategic Public Relations book
Apple iTunes Rocks the Digital Music Industry
Today Apple officially launched its new three-tiered pricing system for its iTunes digital music store and eliminated the "one price fits all" model. Back in January, the company announced it would implement a new variable pricing structure in which songs would be offered at one of three pricing tiers: 69 cents, 99 cents and $1.29. News of the new pricing [...]
Filed under: Business to Business, Tech Industry
Netflix for Books
Recently I had an opportunity to catch up with Dustin Hubbard, founder and CEO of Paperspine, about his online book rental service. As you can imagine with the economic downturn, it is an interesting time for his 16-month-old start-up business. While many businesses have felt the ill effects of the recession, he has seen no slowdown in the demand for [...]
Filed under: Consumer, Positioning, Tech Industry
Are Podcasts Considered Mainstream Media?
According to a recent report by eMarketer, podcasts quickly becoming viable vehicles of communication in mainstream media. Podcasts were born as a result of blending social media with iPods as a vehicle for anyone to broadcast their opinions or discuss topics of interest. "The popularity of podcasts has created an environment in which increasing numbers of media companies are repurposing [...]
Filed under: Media, Social media