YouTube | Communiqué PR
12May
Using PR to Appeal to Gen Z
The power of public relations is not lost on Generation Z. It does, however, work differently. According to Forbes, this generation’s understanding of public relations is far more consumer-based and authenticity-focused. When a member of Gen Z hears the term PR, they think of product samples and brand merchandise rather than more traditional PR tools like earned media, storytelling and [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Planning, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Strategy
17Mar
SparkToro – the Marketing Tool All Strategists Need in Their Toolkit
Every day, marketing strategists are on the hunt for new tools that will identify and analyze what platforms their target audiences are using and what content they want most. With SparkToro, a marketing enablement software company, marketers gain access to audience intelligence data, search engine optimization (SEO) analytics, and marketing research tools, all of which can help make their jobs [...]
Filed under: COMMUNIQUÉ PR, Execution, Experience, Monitor and Measure, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Social media, Strategy, Technology
08Mar
Six Women Leading Today’s Tech Industry
Happy Women’s History Month and International Women’s Day! This past Tuesday, March 1, marked the beginning of 2022’s Women’s History Month, a time dedicated to acknowledging powerful women worldwide and in our everyday lives. Many of us are already familiar with some influential women who changed the tech industry today as we know it, such as Ada Lovelace, Katherine Johnson, [...]
Filed under: Collaboration, COMMUNIQUÉ PR, Diversity, INDUSTRY, Leadership, Spirit, Tech Industry, WORK
Maintaining Your Social Media Presence During Transitions
By Joni Kirk Social media has exploded over the last several years. Companies are using Facebook, Twitter, LinkedIn and YouTube as well as other platforms and tools to connect with customers, employees, stakeholders and the public. With this explosion comes the simultaneous development of best practices for social media. But one aspect of social media hasn't been discussed at length: [...]
Filed under: COMMUNIQUÉ PR
How to Leverage Video Blogging
[caption id="attachment_2563" align="alignright" width="203" caption="Image Credit: pul.se"][/caption] Since its inception, video blogging has gained widespread popularity. With equipment becoming more affordable, editing software more accessible, and sites like YouTube and Facebook readily available to share content, the process is easier than ever. There is a large demand for video content – YouTube gets more than two billion hits per day [...]
Filed under: Consumer, Execution, Social media, Strategy
Staying on Top of the Social Media Landscape
Adoption of social media platforms including Facebook, LinkedIn, Twitter and YouTube has been significant, and according to CMO.com it is anticipated that “CMOs will invest more in social media this year than ever before.” Earlier this year, CMO.com launched its 2nd Annual Guide to: The Social Landscape in an effort to capture the social media landscape. While the CMO.com guide [...]
Filed under: Monitor and Measure, Planning, Social media, Strategy
YouTube Tips for PR Pros
Mashable has a regularly occurring series on its website called “The Social PR Guide Series.” One of the most recent contributions to this series focuses on YouTube, and how PR professionals can successfully implement and manage the solution within their companies. While many companies are becoming quite savvy at using social media sites such as Facebook and Twitter, YouTube remains [...]
Filed under: Planning, PR trends, Social media, Strategy
Our Most Popular Posts: Q1 2011
The Communiqué PR team publishes new content on our blog several times a week. We strive to provide our readers with valuable information, analysis and tips relevant to today’s communicators and executives. Given the amount of information we all receive daily, we recognize you may not read each and every blog post. So we thought it might be valuable to [...]
Filed under: Branding, COMMUNIQUÉ PR, Consumer, Execution, Jobs, Planning, Positioning, PR trends, Social media, Strategy
In Social Media, It Pays to Know Your Audience
Social media is so prevalent in our society that it’s easy to take for granted the fact that different platforms may have different audiences. For example, your followers on Twitter probably don’t know you as well personally as say your Facebook friends. Similarly, LinkedIn is traditionally the place for professional interaction rather than sharing personal information. As marketers, knowing your [...]
Filed under: Reputation Management, Social media, Strategy
Cutting Through the Noise at a Tradeshow
[caption id="attachment_2003" align="alignright" width="300" caption="Figure 1: CES Tradeshow Floor. Photo credit: CES"][/caption] Many companies choose industry tradeshows as the platform from which to launch new products and services, and to make significant announcements. Tradeshows are a good forum because they typically bring together key influencers, media, analysts and customers all under one roof. But what happens when a company wants [...]
Filed under: Business to Business, PUBLIC RELATIONS
Mashable Tackles the Future of PR and Social Media
Mashable recently interviewed a group of PR professionals to discuss the future of public relations and how they see social media changing the industry. Specifically, they tackled how social media will impact “the future of the press release, the evolution of social platforms, current limitations and solutions for those impediments, connecting with other PR pros, cost savings and building relationships.” [...]
Filed under: Media, PR trends, Social media
Becoming Proficient in Measuring Social Media
A few weeks ago, I wrote about two new social media measurement tools from Marketwire Sysomos that I recently tested out. While my initial thoughts and experience have been positive, it made me reflect on some of the other industry tools and resources available to help organizations measure social media’s impact and effectiveness. With social media reaching ubiquitous status for [...]
Filed under: Business to Business, Consumer, Social media, Tech Industry
Digital Reporting Continues to Change the Face of Journalism
On Monday, the New York Times ran an interesting article on a recent presentation at SXSW called, “Process Journalism: Getting it First While Getting it Right.” The panel included reporters Robert Mackey from the New York Times, Monica Guzman of SeattlePI.com, blogger Jesus Diaz with Gizmodo.com, Will Sullivan from Journerdism.com and Moka Pantages of the Wikimedia Foundation. The discussion focused [...]
Filed under: Media, PR trends, Social media
Writing for Different Mediums
Today’s communicators are called on to write for an increasing number of mediums including print and broadcast media, social networks, and online media such as blogs and Web sites. Some of us are also writing scripts for podcasts or YouTube videos. So how do you – as a communicator – effectively write for these different mediums and ensure your communication [...]
Filed under: News, PR trends, Social media
Facebook & Public Relations
I was reading the New York Times and came across an article entitled, "How to Market Your Business with Facebook." As we work to help our clients reach the right audiences, we are increasingly thinking about Facebook with its audience of more than 300 million active users. As PR practitioners, we are not so interested in the advertising opportunities, rather [...]
Filed under: PR trends, Social media
Pete Carroll, USC Head Coach’s Use of Social Media
As a University of Oregon alum it is not easy for me to acknowledge how impressed I am with USC's head football coach Pete Carroll's use of social media. The guy is doing a phenomenal job of galvanizing support for his players and team. Consider this, today Carroll has more than 53,000 followers, and when USC running back Stafon Johnson [...]
Filed under: Social media
Interactive Marketing Proves More Effective Than Advertising
Forrester Research recently published its Five-Year Interactive Marketing Forecast report and shared information about its results with the readers of Advertising Age. In an article titled, "Advertising Will Change Forever," Josh Bernoff, an analyst with Forrester Research, explains how interactive marketing methods have proven more effective than traditional advertising. The report predicts that interactive marketing activities including social media, e-mail [...]
Filed under: Social media, Strategy
Twitter vs. Iran
It's unlikely that the founders of Twitter ever imagined their social media site would become the vehicle for a political uprising. Or that it would have the capacity to replace traditional journalism and media resources. But that's exactly what Twitter has done. Within the last three weeks, Iranian protestors have used Twitter, YouTube and personal testimonies to provide a window [...]
Filed under: Monitor and Measure, Social media
The Power of Twitter
Twitter, a microblogging and social media site, is continuing to gain popularity thanks to its open design and dedicated followers. A recent survey from Compete.com found that Twitter is the third largest social media site in the country when measured by total page views, and although it only has about six million unique visitors, it garners approximately 54 million views [...]
Filed under: Execution, Social media, Strategic Public Relations book