Execution | Communiqué PR
05Sep
Best Practices for Effectively Managing Organizational Change
"Change is hard at first, messy in the middle, and gorgeous at the end." - Robin Sharma In any organization, managing change—whether it’s a reorganization, merger, acquisition, reduction in force, or the implementation of new technology—can be challenging. These transitions often have complex, far-reaching effects that require careful planning and execution. However, matrixed organizations face an added layer of difficulty. [...]
Filed under: Collaboration, Execution, Leadership, Planning, Strategy, WORK
18Jul
Respecting Deadlines: How to Prioritize Your Own Deadlines and Support Clients Meeting Theirs
Deadlines are constant companions in any profession. They mark our progress, measure our commitment, and often, increase our stress. Whether you're striving to meet your own deadlines or helping clients meet theirs, effective practices can help boost productivity and alleviate stress. Here are some tried-and-true strategies to manage your own deadlines: Understand Scope and Requirements: When you start a project, [...]
Filed under: Collaboration, Execution, Planning, Strategy, Writing
08Feb
Preparing Panelists for Virtual Conferences
Virtual conferences have gained popularity in today’s remote working environment. Compared to in-person gatherings, they offer the potential to reach more attendees and save up to 75% in event production fees. Virtual events are now a cornerstone of networking and information-sharing, especially for global organizations with a distributed workforce and international customer base. Virtual gatherings remove geographical barriers, enabling professionals [...]
Filed under: Execution, PR trends, PUBLIC RELATIONS, Remote Work, Technology
20Jul
Public Relations: The Art of Exceptional Client Service
In the fast-paced world of public relations, exceptional client service is the cornerstone of a prosperous career. The most successful PR professionals not only meet client expectations, they exceed them. This success comes from establishing clear communication, setting realistic expectations and maintaining integrity with the media. Understanding the Essence of Client Service: Client service goes beyond fulfilling tasks and requests. [...]
Filed under: Education, Execution, Planning, PUBLIC RELATIONS, Reputation Management
18May
How to Improve your Share of Voice
Media is noisy, which makes it challenging to connect with your audiences. But there’s a way to determine if your brand is breaking through the noise: measuring and tracking its share of voice (SOV). Simply put, SOV refers to the media coverage your brand or company receives relative to its competitors. A substantial SOV can translate to increased brand awareness, [...]
Filed under: Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Sources, Strategy
11May
Crafting a Compelling Proactive Pitch: Tips to Consider
Proactive pitching is a powerful way to win media coverage for a client, even when there’s no major news to announce. It also allows PR pros more control over their work. However, proactive pitching can be tricky. It’s a craft that PR pros should constantly hone. Creating a compelling proactive pitch takes time and practice. There are several elements to [...]
Filed under: COMMUNIQUÉ PR, Email, Execution, Experience, PUBLIC RELATIONS, Sources, Strategy, Writing
02Feb
Rapid Response: Best Practices for Managing Timely Media Requests
In PR, rapid response situations often arise. For example, inbound media inquiries often need a quick turnaround because of journalists’ deadlines. In addition, journalists posting queries on websites such as HARO and Qwoted often require responses within short timeframes. These types of requests are common, so it’s a good idea have processes in place to effectively manage them. If these [...]
Filed under: COMMUNIQUÉ PR, Email, Execution, Planning, PUBLIC RELATIONS, Strategy
26Jan
Thought Leadership, Storytelling and Being a Resource for Media
Thought leadership is a powerful tool for building credibility, establishing yourself as an expert in your field, and gaining visibility for your brand. A key element of successful thought leadership is storytelling. Using stories to communicate your ideas and insights can engage your audience, build emotional connections, and make your message more memorable. One of the most powerful aspects of [...]
Filed under: COMMUNIQUÉ PR, Execution, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Sources, Strategy, Writing
27Dec
Securing Content Approval: Best Practices
Securing approvals on content can often be a time-consuming and frustrating process, especially when there are multiple stakeholders who need to sign off on it. Depending on the size of the company, a PR person may need to secure approval from the company's CEO, CFO, or other senior executives, such as the vice president of product. In some cases, the [...]
Filed under: COMMUNIQUÉ PR, Execution, Experience, Planning, PUBLIC RELATIONS, Strategy, Writing
15Dec
Five Tips for Understanding and Managing Client Expectations
PR is a relationship-driven industry. As such, mastering client relations is central to a successful career in PR – especially in an agency setting. A critical component of client relations is understanding and managing expectations. Outlined below are five tips for managing client expectations. No. 1: Ask Specific Questions Good questions consider the future. They aim to draw out the [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Experience, Monitor and Measure, Planning, PUBLIC RELATIONS, Strategy
13Dec
Best Practices: Onboarding a New Client
So, you’ve won the business of a new client. Congrats! And so begins the critical onboarding process for a new client that can set the tone for the entire working relationship. Starting off on the right foot is crucial in order to set realistic expectations and standards on how to communicate and to build goodwill. The next step is for your [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Experience, Monitor and Measure, PUBLIC RELATIONS, Strategy
29Nov
New Goals for 2023? Tips to Measure Media Coverage
There are different ways to measure the success of a media campaign. For some companies, the number of articles is the most important; for others, it’s about one hit in a target publication. Ultimately, measuring coverage should connect to your company’s objectives. In a recent PR Daily article, Senior Editor Allison Carter wrote about a media coverage scorecard presented at [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Strategy
10Nov
Layoff communications: A few thoughts
What do Twitter, Meta, Redfin and Zillow share in common? They’ve all laid off or announced plans to lay off employees. (For more information on company layoffs, this CNBC article is helpful.) Given this recent turbulence in the tech sector, we thought it would be helpful to share some reminders about internal and external communications when planning for or reducing [...]
Filed under: Career, COMMUNIQUÉ PR, Crisis Communications, Execution, Experience, Monitor and Measure, Planning, PUBLIC RELATIONS, Reputation Management, Strategy, WORK
01Nov
What you should consider before pursuing paid placements
When it comes to thought leadership, paid placements are often go-to tools. A well-placed thought leadership piece can help an executive position themselves as a subject-matter expert in their industry. However, media placement opportunities have changed dramatically. Many outlets have adopted the pay-to-play model. PR professionals should consider several factors before pursuing a paid placement opportunity for clients. Here are [...]
Filed under: COMMUNIQUÉ PR, Execution, Monitor and Measure, Planning, PR trends, PUBLIC RELATIONS, Social media, Sources, Strategy
18Oct
“Nothing to Envy”: Thoughts on Public Relations and Propaganda
Recently, I read “Nothing to Envy” by Barbara Demick. The book “follows the lives of six North Korean citizens over fifteen years—a chaotic period that saw the death of Kim Il-sung, the rise to power of his son Kim Jong-il (the father of Kim Jong-un), and a devastating famine that killed one-fifth of the population.” Throughout the book, Demick shows [...]
Filed under: Branding, Execution, Media, Monitor and Measure, Positioning, PUBLIC RELATIONS, Reputation Management
13Sep
Achieving Greatness Through Empathy
Insights from Greg Hoffman’s “Emotion by Design: Creative Leadership Lessons from a Life at Nike” There is no corporate branding more recognizable than Nike’s. The iconic swoosh. “Just Do It.” The eye-catching orange boxes. For decades, Nike has led the way in innovative consumer marketing. Highlights include: Michael Jordan’s “Wings” poster, showcasing the superstar’s impressive wingspan Colin Kaepernick’s “Believe in [...]
Filed under: Branding, Execution, INDUSTRY, Media, PUBLIC RELATIONS, Strategy
06Sep
2022 YTD PR Results for Kantola
It's incredible to see how many publications today focus on diversity, equity and inclusion. While I haven't done a comprehensive review of mid-1990s or 2000s content, I don't remember past editors and reporters consistently covering these workplace issues. Today, however, a wide range of outlets are interested in writing about this subject, often to educate leaders, managers, and individuals on [...]
Filed under: COMMUNIQUÉ PR, Diversity, Education, Execution, Media, Monitor and Measure, Our Results, PUBLIC RELATIONS, Strategy, Writing
25Aug
4 Lessons We Can Learn From The Sopranos’ Paulie “Walnuts” Gualtieri About Effective PR Strategies
On July 8, 2022, actor Tony Sirico suddenly passed away at the age of 79. Although his professional career spanned decades, most recognize Sirico for his award-winning performance as Paulie “Walnuts” Gualtieri in The Sopranos. As a high-ranking member of the DiMeo Crime Family, Paulie had his fair share of arrogant, funny and down-right ruthless moments on The Sopranos. However, [...]
Filed under: Branding, Education, Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Reputation Management, Strategy
04Aug
Pros of Leveraging Podcasts in PR
Currently, over two million podcasts exist, and more than one-third of Americans listen to podcasts regularly. Given their popularity, podcasts have become a medium that organizations should consider for reaching target audiences and supporting communication objectives. Though podcasts are a relatively new addition to the PR ecosystem, they are rapidly becoming a staple in building thought leadership and credibility for [...]
Filed under: Branding, COMMUNIQUÉ PR, Execution, Media, Monitor and Measure, PR trends, PUBLIC RELATIONS, Strategy, Technology
21Jul
International PR and Improvisation
A room of PR professionals from around the world gathered in Madrid to participate in the PR Network's semi-annual members meeting. The first session of the day found us learning about improvisation and the relevance to PR and team dynamics. You might be wondering, why improv? As it turns out, an ability to improvise is linked to organizational agility. According [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Positioning, PR trends, PUBLIC RELATIONS, Strategy