Our Blog
15May
Blumira’s Spring 2025 Momentum: Advancing Security Solutions and Strengthening MSP Partnerships
Blumira kicked off 2025 with an impressive demonstration of innovation and channel commitment. Two announcements reinforced the company’s position as a leading cybersecurity provider. Our team is proud to have helped communicate these announcements through carefully crafted press releases and strategic media outreach, all of which generated meaningful editorial coverage in target industry publications. Blumira Enhances Security Operations with New [...]
Filed under: COMMUNIQUÉ PR, Media, News, Our Results, PUBLIC RELATIONS, Strategy, Writing
01May
Telling the Right Story: How to Nail External Messaging for Related Companies
Companies growing through acquisition or diversification often face a nuanced communications challenge: clearly communicating the relationship between brands. Getting this positioning right is crucial. It avoids confusion, protects reputations and tells a clear, compelling brand story. Our team recently guided a client through this challenge. The work centered on defining the right external language to describe a related brand also [...]
Filed under: Branding, Media, Planning, PR trends, PUBLIC RELATIONS, Sources, Strategy
17Apr
Seeding the Future of Farming: How Carbon Robotics’ Innovations Are Cultivating Industry Momentum
As agriculture is reshaped by labor shortages, operational inefficiencies and environmental pressures, Carbon Robotics stands out as an agtech innovator. Using a farmer-first mindset and deep expertise in AI and robotics, the company has rolled out two major product announcements in recent months, each with the potential to redefine farming. From the precision of the upgraded LaserWeeder G2 product line [...]
Filed under: COMMUNIQUÉ PR, Our Results, PUBLIC RELATIONS, Tech Industry
03Apr
The Truth Test: Why Vetting Sources is Crucial in Today’s Media Landscape
In today’s fast-paced media environment, misinformation and "fake news" can easily gain traction. Information can be shared rapidly across social media, blogs and online platforms—sometimes before it can be fact-checked. Now more than ever, it’s important to ensure the media outlets you’re working with are credible and trustworthy. PR professionals are in a unique position to safeguard the accuracy and [...]
Filed under: COMMUNIQUÉ PR, Education, Media, PUBLIC RELATIONS, Sources
20Mar
Why Multimedia Press Releases: Boosts Your News
Companies are constantly looking for ways to capture attention and tell compelling stories. The multimedia press release is an essential tool to do this. What is a Multimedia Press Release? Multimedia press releases combine traditional text-based press announcements with visual and interactive elements such as images, videos, infographics, audio clips and social media posts. This blended content engages audiences more [...]
Filed under: COMMUNIQUÉ PR, News, Our Results
06Mar
Navigating Global Media Relations: Insights from ZAPI GROUP’s Success at bauma China
Markets aren’t limited by maps. Business growth often requires engaging audience around the globe. However, successful media relations in different countries require more than just translating a press release. Each global region has a distinct media landscape, cultural norms and language guidelines to navigate. To conduct successful media relations abroad, PR professionals should consider these key factors: Media Landscape – [...]
Filed under: COMMUNIQUÉ PR, Our Results, PUBLIC RELATIONS
20Feb
Behind the Scenes of a Winning Award Submission: Managing Complexity, Collaboration and Deadlines
Winning an American Council of Engineering Companies (ACEC) award is more than just celebrating a project—it’s about telling a story of innovation, teamwork and positive community impacts. The Washington ACEC award for HNTB’s Lynnwood Link Extension project with Sound Transit highlighted the team’s remarkable engineering achievements. It also showcased the collaboration and strategy that made HNTB’s submission shine. The Power [...]
Filed under: COMMUNIQUÉ PR, News, Our Results, PUBLIC RELATIONS
06Feb
Reflecting on 2024: A Year of Growth and Success for Communiqué PR
With 2024 behind us, we’re celebrating a year filled with growth, achievements and a special milestone: Communiqué PR’s 20th anniversary. Over the past two decades, we’ve partnered with incredible clients, tackled exciting challenges and built a team that’s second to none. The successes of 2024 were made possible by the trust of our clients and the creativity, dedication and expertise [...]
Filed under: COMMUNIQUÉ PR, Experience, News, Our Results, PUBLIC RELATIONS
23Jan
Carbon Robotics Celebrates a Year of Exceptional Growth in 2024
Carbon Robotics made 2024 a landmark year. It continued to revolutionize the agricultural industry with its state-of-the-art, AI-powered LaserWeeder technology. From the U.S. heartland to Denmark's innovative farms, Carbon Robotics’ mission to empower farmers, protect the environment and enhance crop yields captured the media's attention. In 2024, 228 articles featuring Carbon Robotics were published across top-tier and trade outlets. The [...]
Filed under: COMMUNIQUÉ PR, News, Our Results, PUBLIC RELATIONS, Tech Industry
09Jan
2024 in Review: How Mosaicx Redefined Conversational AI in CX
The new year is a time for reflection. Today, we’re reflecting on one of our client’s achievements and what we’ve learned from developing campaigns, sharing company news, and staying attuned to industry evolution. Mosaicx is a leader in the customer experience (CX). Its Conversational AI uses voice recognition and digital messaging to help customers find information and resolve issues. Mosaicx’ [...]
Filed under: COMMUNIQUÉ PR, Experience, News, Our Results
19Dec
The Media Landscape is Changing. What Does it Mean for PR?
What do niche news channels, TikTok journos and a shrinking newspaper industry have in common? Each is helping to rewrite media consumption rules faster than ever. Staying relevant in today’s whirlwind media landscape requires more than keeping up—it demands a strategy shift. The interplay of audience preferences and emerging platforms presents communicators with an exciting opportunity to reshape PR strategies [...]
Filed under: COMMUNIQUÉ PR, Media, PR trends, PUBLIC RELATIONS
05Dec
Develop Reactive Messaging Before a Crisis Hits
In PR, reactive messaging is no longer an option—it’s a necessity. This strategy encompasses the development of a response to inbound media inquiries or other requests for comments following a major event. As the name suggests, most organizations develop this response reactively. But the best reactive messaging isn’t created in the moment. It’s prepared in advance. Let’s break down why [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, Media, Monitor and Measure, Planning, Positioning, PUBLIC RELATIONS
21Nov
Campaign Trail PR Lessons: What Brands Can Learn About Storytelling
The recent presidential election provided a masterclass in storytelling. Campaigns worked tirelessly to craft narratives that resonated with their diverse audiences, inspiring trust and galvanizing support. While politics and public relations operate in different spheres, brands seeking to elevate their PR efforts can learn from political campaigns’ storytelling strategies. Here are seven key lessons from the campaign trail: Lead with [...]
Filed under: Media, PR trends, PUBLIC RELATIONS, Social media
14Nov
A Guide to End-of-Year PR Reporting
As we wrap up 2024, PR professionals are diving into end-of-year reporting to assess their work. Evaluating the success of PR campaigns is essential for shaping future strategies, setting realistic goals and demonstrating PR’s value to key stakeholders. In the words of management expert Peter Drucker, “What gets measured, gets managed.” The right metrics give us insight into the effectiveness [...]
Filed under: COMMUNIQUÉ PR, Execution, Monitor and Measure, Planning, PUBLIC RELATIONS, Reputation Management
07Nov
How to Build Connection in Remote Teams: Insights from Harvard Business Review
A recent Gallup "State of the Global Workplace" report highlights that about 20% of employees worldwide experience loneliness daily. That number rises to 25% among fully remote workers. Experts say this is troubling because it impacts an individual’s well-being. Lonely employees also tend to be less engaged and productive. Fortunately, Constance Noonan Hadley from Boston University’s Questrom School of Business [...]
Filed under: Career, Collaboration, Jobs, Remote Work, Spirit, WORK
31Oct
ZAPI GROUP Exhibits Unparalleled Range of Charging Solutions at The Battery Show North America 2024
ZAPI GROUP, a global leader in electrification headquartered in Italy, recently announced its presence at The Battery Show North America and the launch of the ZIVAN SG9. The new ZIVAN SG9 is a 9 kW off-board charging solution for off-highway vehicles and machines. ZAPI GROUP showcased the ZIVAN SG9 along with its full range of on-board and off-board charging solutions [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Media, Our Results, PUBLIC RELATIONS, Tech Industry
17Oct
Recap: Supporting Tideworks’ 2024 Customer Conference and Product Milestones
Last month, we had the pleasure of supporting our client, Tideworks Technology (Tideworks), as they launched their new Data Platform solution and hosted the 2024 Tideworks Customer Conference. Communiqué PR assisted with event planning and sharing the new Data Platform product with key media. It was an exciting month for Tideworks and a fun opportunity to collaborate with their team. [...]
Filed under: COMMUNIQUÉ PR
03Oct
Nike’s Reorganization Shows Why Investing in PR Builds Trust
In September, Nike announced that former senior executive Elliott Hill would replace John Donahoe as president and CEO. This was an effort to boost recent years of lackluster sales. Under Donahoe, Nike focused solely on quick returns, at the cost of funding and interest to their PR and marketing departments. This ultimately hurt the company and brand in the long [...]
Filed under: Branding, Consumer, INDUSTRY, Media, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Strategy
19Sep
Driving PR Success: Four Takeaways from My Car-Buying Experience
Buying a car can feel like a whirlwind of decisions, negotiations and gut checks—much like navigating public relations. As I recently ventured through the car-buying process, it struck me how many PR lessons I could glean from this experience. From asking the right questions to building trust and understanding the market, the skills required in both situations are strikingly similar. [...]
Filed under: PUBLIC RELATIONS, Strategy
12Sep
Acumatica’s Award-Winning Streak: A Testament to Innovation and Excellence
Acumatica, the leading cloud ERP provider for small to mid-sized businesses, has again garnered significant awards across various categories. This recognition reinforces its reputation as a top performer in the tech industry. From workplace culture to product excellence, Acumatica’s achievements highlight the company’s unwavering commitment to innovation, customer satisfaction, and corporate responsibility. Here’s a look at the company’s recent wins. [...]
Filed under: COMMUNIQUÉ PR