Strategy | Communiqué PR
15May
Blumira’s Spring 2025 Momentum: Advancing Security Solutions and Strengthening MSP Partnerships
Blumira kicked off 2025 with an impressive demonstration of innovation and channel commitment. Two announcements reinforced the company’s position as a leading cybersecurity provider. Our team is proud to have helped communicate these announcements through carefully crafted press releases and strategic media outreach, all of which generated meaningful editorial coverage in target industry publications. Blumira Enhances Security Operations with New [...]
Filed under: COMMUNIQUÉ PR, Media, News, Our Results, PUBLIC RELATIONS, Strategy, Writing
01May
Telling the Right Story: How to Nail External Messaging for Related Companies
Companies growing through acquisition or diversification often face a nuanced communications challenge: clearly communicating the relationship between brands. Getting this positioning right is crucial. It avoids confusion, protects reputations and tells a clear, compelling brand story. Our team recently guided a client through this challenge. The work centered on defining the right external language to describe a related brand also [...]
Filed under: Branding, Media, Planning, PR trends, PUBLIC RELATIONS, Sources, Strategy
03Oct
Nike’s Reorganization Shows Why Investing in PR Builds Trust
In September, Nike announced that former senior executive Elliott Hill would replace John Donahoe as president and CEO. This was an effort to boost recent years of lackluster sales. Under Donahoe, Nike focused solely on quick returns, at the cost of funding and interest to their PR and marketing departments. This ultimately hurt the company and brand in the long [...]
Filed under: Branding, Consumer, INDUSTRY, Media, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Strategy
19Sep
Driving PR Success: Four Takeaways from My Car-Buying Experience
Buying a car can feel like a whirlwind of decisions, negotiations and gut checks—much like navigating public relations. As I recently ventured through the car-buying process, it struck me how many PR lessons I could glean from this experience. From asking the right questions to building trust and understanding the market, the skills required in both situations are strikingly similar. [...]
Filed under: PUBLIC RELATIONS, Strategy
05Sep
Best Practices for Effectively Managing Organizational Change
"Change is hard at first, messy in the middle, and gorgeous at the end." - Robin Sharma In any organization, managing change—whether it’s a reorganization, merger, acquisition, reduction in force, or the implementation of new technology—can be challenging. These transitions often have complex, far-reaching effects that require careful planning and execution. However, matrixed organizations face an added layer of difficulty. [...]
Filed under: Collaboration, Execution, Leadership, Planning, Strategy, WORK
08Aug
Navigating Media Relations During Industry Disruptions
Ever feel like media relations is the art of hitting a moving target? You’re not alone. With the media landscape evolving at breakneck speed, PR professionals are finding it increasingly difficult to maintain and build relationships with journalists. Recent mass layoffs at major publications like The Wall Street Journal have only added to the volatility. Despite these challenges, one thing [...]
Filed under: INDUSTRY, Media, PUBLIC RELATIONS, Sources, Strategy
18Jul
Respecting Deadlines: How to Prioritize Your Own Deadlines and Support Clients Meeting Theirs
Deadlines are constant companions in any profession. They mark our progress, measure our commitment, and often, increase our stress. Whether you're striving to meet your own deadlines or helping clients meet theirs, effective practices can help boost productivity and alleviate stress. Here are some tried-and-true strategies to manage your own deadlines: Understand Scope and Requirements: When you start a project, [...]
Filed under: Collaboration, Execution, Planning, Strategy, Writing
16May
Six Essential Writing Tips for Public Relations Success
In the dynamic world of public relations (PR), the power of well-crafted writing cannot be overstated. When considering a PR partner, one of the most crucial factors to evaluate is their ability to create engaging content and write compelling PR materials. Clear and engaging writing is a vital link between businesses and the public. This kind of effective PR writing [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS, Sources, Strategy, Writing
18Apr
From Data to Diplomacy: Essential PR Skills for the Modern World
When communication is both art and armor, mastering Public Relations is akin to unlocking superpowers. Whether it's wielding data, captivating audiences with storytelling, navigating the digital landscape, resolving crises with swift diplomacy, or embracing global perspectives, each skill elevates your PR prowess. Here are five essential skills that every communicator needs: Analytics Armor: Leverage data to strengthen PR strategies. How [...]
Filed under: COMMUNIQUÉ PR, Education, PUBLIC RELATIONS, Strategy, Writing
04Apr
Synergizing Media and Analyst Relations: A Guide to Effective PR Strategies
In PR, navigating media and analyst relations requires a nuanced understanding of each. Media relations engages with journalists and secures media coverage, while analyst relations involves building relationships with industry analysts to gain insights and validation for a company that inform industry research. Although distinct, these two areas of PR often intersect, and they can offer unique opportunities for businesses [...]
Filed under: Media, PUBLIC RELATIONS, Sources, Strategy
11Jan
What’s on the Horizon for PR Professionals in 2024
In public relations, adaptability is not just a strategy—it’s a requirement. The industry is in the midst of a redefinition, and PR professionals must continually find new and innovative means to adapt. Below is a little of what we saw in 2023 and what you can expect in the new year, along with some insights and strategies to help navigate [...]
Filed under: COMMUNIQUÉ PR, Planning, PR trends, PUBLIC RELATIONS, Strategy
07Dec
Considering a PR partner? Here’s how to find the best fit.
If you’re looking for a PR partner to help support your business objectives, there are many factors to consider. You’ll want an agency that meets some key requirements that best fit your business needs. Not sure what those requirements are? Keep reading to find out more. Objectives When you meet with a prospective PR agency, you should be clear about [...]
Filed under: COMMUNIQUÉ PR, Experience, PR trends, PUBLIC RELATIONS, Reputation Management, Sources, Strategy
30Nov
Tips to Navigate a Website Update
An up-to-date company website is essential for brand awareness and relevance. Whether the website refresh includes implementing new features or redesigning the user interface, these projects require careful planning and execution. Depending on the changes, the company’s communications and public relations teams can help ensure consistency of brand positioning and voice. Involving these groups is especially critical if the website [...]
Filed under: PUBLIC RELATIONS, Sources, Strategy, Technology
21Sep
Four Tips for Writing a Technical Article
Writing an article for your client on a technical subject matter can be daunting. Industry jargon, technicalities and the subject’s inner workings can make this kind of writing uniquely complex. However, writing about a technical subject from an outside perspective has its own advantages. It helps ensure the language is accessible and clear to a new audience. In this blog [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS, Sources, Strategy, Technology, Writing
07Sep
What Clients Should Know About Working With Journalists
A major part of public relations is working closely with journalists. These relationships help drive awareness and coverage for clients. They are essential to their business goals and objectives. To build and preserve good working relationships with journalists, it’s important that clients of PR agencies understand a few important things. By being prepared for the following, PR professionals and their [...]
Filed under: COMMUNIQUÉ PR, Experience, Media, PUBLIC RELATIONS, Strategy, Writing
15Jun
How Data and Analytics Can Support the Success of PR Campaigns
In the shifting PR landscape, data and analytics are powerful tools for PR professionals. By harnessing data-driven insights, PR campaigns can be strategically planned, executed and measured for success. A recent Forbes article shows how data and analytics can enhance a PR campaign’s success. We know data and analytics are important when measuring the impact of a PR campaign. But [...]
Filed under: COMMUNIQUÉ PR, Education, PUBLIC RELATIONS, Sources, Strategy
08Jun
Reaching Hyper-local Audiences: Crafting a Compelling Pitch
Proactive pitch campaigns often target national or even global audiences. However, when you’re working with organizations that have products or services that appeal to audiences in specific regions or locations, it’s important to capture the attention of those local audiences. How do you reach these audiences? With pitches tailored designed to resonate with their specific interests. Consider what’s relevant to [...]
Filed under: Email, Planning, PUBLIC RELATIONS, Sources, Strategy, Writing
25May
Cultivating a PR Strategy That’s Unique to Your Brand
Sometimes, public relations can feel like personal fashion: We all want a unique style. You might experiment with what others are doing only to discover it falls short for your brand or audience. So how can your company devise a strategy that truly works? In the fast-paced world of PR, it's essential to step back and take stock. Acknowledging even [...]
Filed under: Branding, Positioning, PR trends, PUBLIC RELATIONS, Reputation Management, Sources, Strategy
18May
How to Improve your Share of Voice
Media is noisy, which makes it challenging to connect with your audiences. But there’s a way to determine if your brand is breaking through the noise: measuring and tracking its share of voice (SOV). Simply put, SOV refers to the media coverage your brand or company receives relative to its competitors. A substantial SOV can translate to increased brand awareness, [...]
Filed under: Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Sources, Strategy
11May
Crafting a Compelling Proactive Pitch: Tips to Consider
Proactive pitching is a powerful way to win media coverage for a client, even when there’s no major news to announce. It also allows PR pros more control over their work. However, proactive pitching can be tricky. It’s a craft that PR pros should constantly hone. Creating a compelling proactive pitch takes time and practice. There are several elements to [...]
Filed under: COMMUNIQUÉ PR, Email, Execution, Experience, PUBLIC RELATIONS, Sources, Strategy, Writing