SEO | Communiqué PR
12May
Using PR to Appeal to Gen Z
The power of public relations is not lost on Generation Z. It does, however, work differently. According to Forbes, this generation’s understanding of public relations is far more consumer-based and authenticity-focused. When a member of Gen Z hears the term PR, they think of product samples and brand merchandise rather than more traditional PR tools like earned media, storytelling and [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Planning, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Strategy
14Apr
Guide to Blogging for SEO: Refresher on Tips & Takeaways from Semrush’s 2022 Report
A little over a year ago, we published a post sharing four tips to optimize blogging for SEO. With 2022 well underway, we want to revisit those tips and determine if and how SEO content development strategies have evolved in just one year. As a quick refresher, blogging is an important tactic to improve SEO because it can help [...]
Filed under: COMMUNIQUÉ PR, Execution, PR trends, PUBLIC RELATIONS, Social media, Strategy, Technology, Writing
17Mar
SparkToro – the Marketing Tool All Strategists Need in Their Toolkit
Every day, marketing strategists are on the hunt for new tools that will identify and analyze what platforms their target audiences are using and what content they want most. With SparkToro, a marketing enablement software company, marketers gain access to audience intelligence data, search engine optimization (SEO) analytics, and marketing research tools, all of which can help make their jobs [...]
Filed under: COMMUNIQUÉ PR, Execution, Experience, Monitor and Measure, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Social media, Strategy, Technology
07Dec
Year in Review: Snapshot of Bylines and Blogs Developed on Behalf of Intrado
Communiqué PR has had the opportunity to work with Flowroute, now part of Intrado, for nearly seven years. Throughout this time, we have worked with the company's team to support various communications projects, including announcing company news, developing blog content, and conducting media outreach around industry trade shows. In 2021, we began working with Intrado's UCaaS group to develop blog content [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Execution, INDUSTRY, Infrastructure Industry, Our Results, Strategy, Tech Industry
06Apr
SEO Refresher: 4 Tips to Optimize Blogging for SEO
When trying to optimize content and boost rankings on search engines, many marketing pros look to search engine optimization (SEO) as their north star. These three magic words (and letters) help teams measure and increase general brand awareness and engagement with target audiences. By investing in SEO, businesses interconnect their marketing efforts with the architecture of their website so that [...]
Filed under: COMMUNIQUÉ PR, Media, Monitor and Measure, Planning, PR trends, Social media, Strategy
16Oct
Keywords, Personas and SEO: Ensuring Your Content is Valuable, Findable and Measurable
Much like the age-old question that asks, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" there is the content marketer’s version, “If you develop terrific content but no one finds or reads it, does it help your business?” I can’t answer for the trees, but I know the [...]
Filed under: PUBLIC RELATIONS, Strategy
Domain Authority 101: The Beginner’s Guide to Search Engine Ranking
When conducting a search on Google, how many o’s in the Gooooooooooooooogle do you actually go through? If you’re anything like me, probably two or three tops. Have you ever noticed how the most reputable websites are listed on the top of the page? Have you ever wondered why the top result of your search for “chocolate chip cookie recipe” [...]
Filed under: Branding, COMMUNIQUÉ PR, Monitor and Measure, PR trends, Strategy
How Repurposed Content on LinkedIn Impacts SEO Rankings
I recently found myself in a Google typhoon, searching pages of results to answer one seemingly simple question: How does Google treat LinkedIn long-form content for SEO rankings? In particular, I was trying to determine whether or not republishing content, and linking back from one’s own blog to LinkedIn, would negatively impact the SEO value of both sites. Through researching [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Consumer, Planning, Strategy
Power Up Your PR and SEO Efforts in 2017
Listen up, kids. It was a grim and archaic time before the days of “The Google.” Over the holidays, I was reminiscing about the days of looking things up in actual encyclopedias or, even more tragically, having to sit through an entire movie without the ability to pause and search for where we had seen “that guy from that show [...]
Filed under: COMMUNIQUÉ PR, Media, Positioning, Tech Industry
Push-Ups and PR: An Unlikely Comparison
At Communiqué PR we are on a quest to be the strongest PR agency in Seattle – in more ways than one. How? By challenging ourselves to do 100 consecutive push-ups, which we referenced in Monday’s post on sparking creative culture. For this challenge, we’re talking real, on-your-toes-not-on-your-knees push-ups. Our training began a few weeks ago and almost immediately, all [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Planning, PR trends, Strategy
Managing Your Online Reputation
[caption id="attachment_2600" align="alignright" width="300" caption="Image Credit: Retrevo "][/caption]In today’s digital world where we’re constantly connecting to one another and sharing content through the Internet, social media, and mobile devices, it’s easy to forget that the content you share can be seen by unintentional viewers. Have you ever posted a Facebook picture from a night out in college or griped about [...]
Filed under: Branding, COMMUNIQUÉ PR, Consumer, Crisis Communications, Jobs, Media, Monitor and Measure, Reputation Management, Social media
The Power of Infographics
[caption id="attachment_2542" align="alignright" width="217" caption="Image Credit: Infographic World"][/caption] Think back to the days when you were a child learning to read. At that age, most of us gravitated toward books that primarily consisted of vibrant illustrations or photos. As a young child, it was often pictures that truly helped us understand words and stories. Now, flash forward to your adult [...]
Filed under: Branding, Consumer, Positioning, Reputation Management, Social media, Strategy, Tech Industry
Five SEO Tips for Websites
A company website can be a vital tool to educate and engage current and potential customers. Customers’ first brush with a business often comes through a search on the Internet. According to data from analyst firm iProspect, “62 percent of search engine users click on results within the first page of search results and 36 percent believe that companies whose [...]
Filed under: Branding, Positioning, Strategy, Tech Industry
Link Baiting: Effective or Not?
In the past two weeks several of our clients have asked us about link baiting, the practice of creating valuable content for one’s website that encourages people to link to it from other websites. This practice is popular with some companies and individuals because the quantity and quality of inbound links are two of the many metrics used by a [...]
Filed under: Reputation Management, Strategy
Bing to Feature Twitter Updates
Bing, Microsoft's new search engine which officially launched on June 3, is making headlines yet again as the company "dips its toes into a hot new area of real-time search." The company revealed on July 1 it will include the latest Twitter updates from popular users such as actor Ashton Kutcher, technology journalist Kara Swisher, search analyst Danny Sullivan and [...]
Filed under: Media, Social media
New Search Tool Better Than Google?
As PR professionals, we are always interested in learning about new search tools that will impact the ever-changing digital media landscape. Virtually everyone utilizes search engines for research including journalists and PR professionals. WolframAlpha, which made its debut on May 15, could change how we find information through search engines. WolframAlpha is a powerful search service that computes answers to [...]
Filed under: Media
Digital Strategies are Not Cutting It for CMOs
Heidrick & Struggles, an Atlanta-based recruiting firm, recently conducted a survey to evaluate the success of digital strategies in marketing activities, such as social media, search engine optimization (SEO) and business intelligence. They surveyed 111 senior marketing executives at firms with $1 billion or more in annual revenues and found that while many marketing executives acknowledge the wealth of information [...]
Filed under: Social media, Tech Industry
Creating a Corporate Blog
Corporate blogs can be an excellent way to establish thought leadership, build communities and drive additional traffic to an organization's Web site. For example, since Communiqué PR started its blog in January 2008, we have seen a 200 percent increase in Web traffic and the blog has been a terrific way to give our clients additional exposure as well as [...]
Filed under: Execution, Planning, Social media
Search Engine Optimization and Your Press Release
You've probably been hearing a lot about the importance of search engine optimization (SEO), the practice of improving the volume and quality of traffic to a particular Web site. You are likely aware that you need to make certain your company's press releases and other media materials receive high rankings on search engines, such as Google, Yahoo! and MSN, but [...]
Filed under: Media, PR trends, Strategy
Communiqué PR Shares Industry Perspective with PRWeek and Workinpr.com!
Communiqué PR's founders Jennifer Gehrt and Colleen Moffitt recently caught up with two PR-oriented publications, PRWeek and Workinpr.com. Editors spoke to Jennifer and Colleen about their perspective on current industry trends, best practices and how PR has changed over the past 15 -20 years. Check out the PRWeek article to learn about leveraging search engine optimization (SEO) or the Workinpr.com [...]
Filed under: News