Using PR to Appeal to Gen Z
Guide to Blogging for SEO: Refresher on Tips & Takeaways from Semrush’s 2022 Report
SparkToro – the Marketing Tool All Strategists Need in Their Toolkit
Year in Review: Snapshot of Bylines and Blogs Developed on Behalf of Intrado
SEO Refresher: 4 Tips to Optimize Blogging for SEO
Keywords, Personas and SEO: Ensuring Your Content is Valuable, Findable and Measurable
Much like the age-old question that asks, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” there is the content marketer’s version, “If you develop terrific content but no one finds or reads it, does it help your business?” I can’t answer for the […]
Domain Authority 101: The Beginner’s Guide to Search Engine Ranking
When conducting a search on Google, how many o’s in the Gooooooooooooooogle do you actually go through? If you’re anything like me, probably two or three tops. Have you ever noticed how the most reputable websites are listed on the top of the page? Have you ever wondered why the top result of your search […]
How Repurposed Content on LinkedIn Impacts SEO Rankings
I recently found myself in a Google typhoon, searching pages of results to answer one seemingly simple question: How does Google treat LinkedIn long-form content for SEO rankings? In particular, I was trying to determine whether or not republishing content, and linking back from one’s own blog to LinkedIn, would negatively impact the SEO value […]
Power Up Your PR and SEO Efforts in 2017
Listen up, kids. It was a grim and archaic time before the days of “The Google.” Over the holidays, I was reminiscing about the days of looking things up in actual encyclopedias or, even more tragically, having to sit through an entire movie without the ability to pause and search for where we had seen […]
Push-Ups and PR: An Unlikely Comparison
At Communiqué PR we are on a quest to be the strongest PR agency in Seattle – in more ways than one. How? By challenging ourselves to do 100 consecutive push-ups, which we referenced in Monday’s post on sparking creative culture. For this challenge, we’re talking real, on-your-toes-not-on-your-knees push-ups. Our training began a few weeks […]