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The Blackbox of Pitching Media

As PR professionals (PR pros) we are often tasked with trying to maximize exposure for our clients across multiple forms of media, while actively listening to audience feedback and mining for emerging trends and conversations that we can leverage to keep our clients top of mind. While standard reporting is important, how you report on […]

So, You Want to Start a Podcast?

I’m not going to sugarcoat it: Creating a unique podcast in today’s saturated market is difficult – really difficult. But if you can do so effectively and creatively, the resulting success can truly change the way your business’s voice is projected and the way consumers view and interact with you. A good case study of […]

The New Strategic Selling (Part 2): Examining Buying Roles

In my last blog post, I provided my initial takeaways from The New Strategic Selling, by Robert B. Miller and Stephen E. Heiman, and how its approach to complex sales cycles can be replicated when advising our PR and communications clients about their businesses. In this post, I’ll examine the various “buying roles” involved with […]

Spring Cleaning PR Pro Style

Ahh, spring ‒ flowers are blooming, birds are singing, allergies are emerging, and clutter is accumulating! I’m not just talking about the junk in your closet ‒ public relations “clutter” tends to build up throughout the year and can inhibit your ability to produce effective PR results. Give the same attention to your PR strategy […]

Benefits of Offering Multiple Spokespeople in Your Pitch

As a general rule of thumb in PR, every pitch should offer a dedicated spokesperson. Without losing sight of the foundational steps of ensuring your listed spokesperson is approved to speak on behalf of the company and prepared to speak to your pitch, consider the benefits of offering multiple spokespeople. This strategy is particularly helpful […]

Ethics in Communications

At the beginning of each year, I review and sign the PR Council’s “Code of Ethics and Principles” as part of Communiqué PR’s membership renewal. The PR Council is an industry association committed to advancing its member firms’ business and there are more than 100 firms who belong to the organization. Firms of all sizes […]

Guidelines for Pitching Discover Magazine

Discover magazine consistently has delivered refreshingly understandable reports on complex developments in science, medicine, technology, and the world around us for more than 30 years. It is highly regarded for compelling stories that are thought-provoking and raise important awareness to sometimes obscure topics. One of our clients is conducting some groundbreaking scientific research. Because of the […]

How to Sell Your Story Over the Phone – 5 Best Practices

Have you ever heard the saying a smile can be heard over the phone? The saying rings very true because there’s nothing quite like the sound of a smile. But, when it comes to pitching stories over the phone (call-downs), you’ll need more than just a dashing smile to be heard. Pitching a story, whether […]

A Lesson in Trusting Your Gut…and Your Audience

2015 has thus far been a pretty tough year for broadcasting companies. First, NBC took a major hit to its credibility when Nightly News anchor Brian Williams was found to be less than completely honest in his storytelling. Now, PBS, the independent and publicly funded network that many Americans look to for educational and unbiased […]