Benefits of Gated Content and How to Merge PR with Gated Strategies
How, Why and When to Conduct a Marcom Audit
Managing Marketing During Times of Inflation
Grow Your Skills: 5 Podcasts That Business and Marketing Pros Should Listen to Now
Spaceflight Announces First Lunar and GEO Rideshare Mission
Advertising Ethics: Looking at U.S. and Japanese Media for the 2020 Tokyo Games
Sweet Victory: Key Takeaways From a Fan-Favorite Marketing Campaign
Last year, I had the opportunity to fly to New York City and meet with industry professionals on the cutting edge of PR. One of our stops was to Weber Shandwick. During my visit at the firm, I heard from Chris Kooluris, who shared several campaigns he’d worked on over the years spanning from VitaminWater’s […]
Aligning Your Business’ Marketing Strategy to the Instagram Algorithm in 2019
With over 1 billion users, Instagram can be an invaluable resource for businesses to create brand awareness and share more creative, visual content. Today, creating a compelling brand story is the focus of many digital marketers. Fortunately, Instagram offers a vast array of business tools created to enhance marketing strategies and engage customers. With dynamic […]
To Slack or Not to Slack
Today, with more and more people working remotely, it is important to maintain relationships through communication with virtual teams or freelancers. The ability to quickly and easily communicate with coworkers who are both in and out of the office has become vital to office efficiency and transparency. Of late we have experienced an explosion of […]
Uber-Cool Creative Campaigns
Perhaps one of the most enjoyable tactics in the PR and marketing tool bag is the creative campaign. We’ve all seen brilliant examples of well-produced, creative brand campaigns which lead to massive brand awareness and adoption. Possibly the most successful creative campaign in recent history is “The Man Your Man Could Smell Like,” conceived by […]