Marketing | Communiqué PR
23Aug
Benefits of Gated Content and How to Merge PR with Gated Strategies
Gated content has grown in popularity, with 80% of B2B content marketing assets classified as gated and is an effective inbound marketing tactic. For background, gated content is online content that requires individuals to fill out a form to access the resource. The submission form acts as a gate, and instead of paying for the content, you submit your name, [...]
Filed under: COMMUNIQUÉ PR, Media, Monitor and Measure, News, PR trends, PUBLIC RELATIONS, Strategy
16Aug
How, Why and When to Conduct a Marcom Audit
A marcom audit – the comprehensive review of the existing marketing plan, business and communication objectives, the strategies and activities being executed, the results secured, and the competitive market landscape – is a fundamental step in developing or updating your marketing strategy. This type of audit assesses the resources a company leverages, the messages reaching its target audiences, and [...]
Filed under: COMMUNIQUÉ PR, Experience
05Jul
Managing Marketing During Times of Inflation
No matter the sector, the talk has been the same – how can we ride out the current inflation? In times of inflation, money’s purchasing power wanes, causing prices of goods and services to rise. Essentially, inflation weakens the power of the dollar. Rising inflation often goes hand-in-hand with the possibility of a recession. According to the Wall Street Journal, [...]
Filed under: INDUSTRY, Monitor and Measure, Planning, PUBLIC RELATIONS, Strategy
22Mar
Grow Your Skills: 5 Podcasts That Business and Marketing Pros Should Listen to Now
“The more you learn, the more you earn.” – Warren Buffett In any field or occupation, professional development is critical to career advancement and success – and it is an ongoing endeavor. Times change, norms evolve and landscapes shift. What’s true today can quickly become old news tomorrow. Many ambitious business and marketing professionals are constantly on the lookout for [...]
Filed under: Career, COMMUNIQUÉ PR, Education, Email, Execution, Experience, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Social media, Strategy
05Oct
Spaceflight Announces First Lunar and GEO Rideshare Mission
A rendering of Spaceflight’s Sherpa-ES vehicle. Image courtesy of Spaceflight Inc. Last month, our client Spaceflight Inc. announced a breakthrough rideshare mission, “GEO Pathfinder,” which it plans to launch no earlier than Q4 2022. The mission will debut the company’s newest propulsive orbital transfer vehicle (OTV), Sherpa Escape (Sherpa-ES), which will use a creative flyby trajectory to slingshot around the moon and [...]
Filed under: COMMUNIQUÉ PR, Execution, INDUSTRY, Media, Our Results, Planning, Positioning, PR trends, Space Industry, Strategy
27Jul
Advertising Ethics: Looking at U.S. and Japanese Media for the 2020 Tokyo Games
As one of the most highly publicized sporting events in the world, it should come as no surprise that companies use the Olympics to truly capitalize on advertising and brand awareness. From Visa’s Go World commercials, which grossed over 28 million social media impressions before the 2012 London Games, to P&G’s Thank You, Mom campaign, which earned $500 million in global increment sales during the 2010 Vancouver [...]
Filed under: Branding, COMMUNIQUÉ PR, Positioning, PUBLIC RELATIONS, Social media
28Jan
Sweet Victory: Key Takeaways From a Fan-Favorite Marketing Campaign
Last year, I had the opportunity to fly to New York City and meet with industry professionals on the cutting edge of PR. One of our stops was to Weber Shandwick. During my visit at the firm, I heard from Chris Kooluris, who shared several campaigns he’d worked on over the years spanning from VitaminWater’s $100,000 challenge to give up [...]
Filed under: Branding, COMMUNIQUÉ PR, Consumer, Execution, Strategy
08Aug
Aligning Your Business’ Marketing Strategy to the Instagram Algorithm in 2019
With over 1 billion users, Instagram can be an invaluable resource for businesses to create brand awareness and share more creative, visual content. Today, creating a compelling brand story is the focus of many digital marketers. Fortunately, Instagram offers a vast array of business tools created to enhance marketing strategies and engage customers. With dynamic features such as branded content [...]
Filed under: Social media
To Slack or Not to Slack
Today, with more and more people working remotely, it is important to maintain relationships through communication with virtual teams or freelancers. The ability to quickly and easily communicate with coworkers who are both in and out of the office has become vital to office efficiency and transparency. Of late we have experienced an explosion of various software platforms and apps [...]
Filed under: Social media, Strategy, Tech Industry
Uber-Cool Creative Campaigns
Perhaps one of the most enjoyable tactics in the PR and marketing tool bag is the creative campaign. We’ve all seen brilliant examples of well-produced, creative brand campaigns which lead to massive brand awareness and adoption. Possibly the most successful creative campaign in recent history is “The Man Your Man Could Smell Like," conceived by Weiden + Kennedy and launched [...]
Filed under: INDUSTRY, Monitor and Measure, Planning, Positioning, PUBLIC RELATIONS, Social media, Strategy
Is Word of Mouth Enough?
In order to celebrate one of our colleague’s embarking on a journey to San Francisco, the whole Communiqué PR team recently visited Seattle’s Fremont Brewing Company. It was my first time there, but before I even walked through the door, I could feel the energy from the outdoor seating area. It was full of smiling people enjoying a glass of [...]
Filed under: Branding, COMMUNIQUÉ PR, Consumer, Execution, Reputation Management, Strategy
Maintaining Your Social Media Presence During Transitions
By Joni Kirk Social media has exploded over the last several years. Companies are using Facebook, Twitter, LinkedIn and YouTube as well as other platforms and tools to connect with customers, employees, stakeholders and the public. With this explosion comes the simultaneous development of best practices for social media. But one aspect of social media hasn't been discussed at length: [...]
Filed under: COMMUNIQUÉ PR
Leadership in Public Relations & Marketing
Several weeks ago I was perusing the Puget Sound Business Journal and came across an article by Lynn Parker titled, “How to lead effectively and not just manage.” The headline immediately caught my attention, and as I read the article, which was orientated toward people running small businesses, I could not help but think how applicable the points are for [...]
Filed under: Business to Business, Planning, PR trends, Reputation Management
Sharing Content: How to Get Noticed
Think about the last video you watched on YouTube. Now ask yourself, how did you hear about it? Most likely, the video was shared by a friend, colleague or family member. Sharing is how we interact with those around us and create meaningful experiences. Just like a movie recommendation, we rely on those we trust to share meaningful or entertaining [...]
Filed under: Branding, COMMUNIQUÉ PR, Planning, Positioning, PR trends, Social media, Strategy
Becoming Proficient in Measuring Social Media
A few weeks ago, I wrote about two new social media measurement tools from Marketwire Sysomos that I recently tested out. While my initial thoughts and experience have been positive, it made me reflect on some of the other industry tools and resources available to help organizations measure social media’s impact and effectiveness. With social media reaching ubiquitous status for [...]
Filed under: Business to Business, Consumer, Social media, Tech Industry
Communiqué PR Looks for Intern to Join Its Team
Communiqué Public Relations (www.communiquepr.com) is seeking a graduating senior college student to fill an unpaid internship vacancy. Within our boutique firm, we look to interns to provide hands-on tactical and administrative support. We are excited to have an opening for an intern starting in December 2009. An intern's experience will be as rewarding as he or she desires with responsibilities [...]
Filed under: News
PR Sweeps the Cannes Lions Advertising Festival
For the first time ever, PR agencies from around the globe were invited to participate in this year's annual Cannes Lions Advertising Festival to demonstrate their ability to successfully convey a brand message through their campaigns. While the most prized award, the "Lion" award, went to an advertising campaign, it was a PR campaign that broke the record for winning [...]
Filed under: Media, PR trends
Digital Strategies are Not Cutting It for CMOs
Heidrick & Struggles, an Atlanta-based recruiting firm, recently conducted a survey to evaluate the success of digital strategies in marketing activities, such as social media, search engine optimization (SEO) and business intelligence. They surveyed 111 senior marketing executives at firms with $1 billion or more in annual revenues and found that while many marketing executives acknowledge the wealth of information [...]
Filed under: Social media, Tech Industry