PR | Communiqué PR
25Apr
Looking Back: BitTitan’s Success in Q1 2024
In the world of cloud technology, BitTitan shines brightly, consistently setting new benchmarks in service automation and digital transformation. Throughout Q1 2024, BitTitan led the industry with insightful thought leadership and byline placements in notable publications. In this blog post, we unpack BitTitan's Q1 triumphs. From redefining the contours of cloud migration to understanding the importance of IT governance, BitTitan’s [...]
Filed under: COMMUNIQUÉ PR, Media, News, Our Results, PUBLIC RELATIONS, Tech Industry
18Apr
From Data to Diplomacy: Essential PR Skills for the Modern World
When communication is both art and armor, mastering Public Relations is akin to unlocking superpowers. Whether it's wielding data, captivating audiences with storytelling, navigating the digital landscape, resolving crises with swift diplomacy, or embracing global perspectives, each skill elevates your PR prowess. Here are five essential skills that every communicator needs: Analytics Armor: Leverage data to strengthen PR strategies. How [...]
Filed under: COMMUNIQUÉ PR, Education, PUBLIC RELATIONS, Strategy, Writing
04Apr
Synergizing Media and Analyst Relations: A Guide to Effective PR Strategies
In PR, navigating media and analyst relations requires a nuanced understanding of each. Media relations engages with journalists and secures media coverage, while analyst relations involves building relationships with industry analysts to gain insights and validation for a company that inform industry research. Although distinct, these two areas of PR often intersect, and they can offer unique opportunities for businesses [...]
Filed under: Media, PUBLIC RELATIONS, Sources, Strategy
28Mar
Turbulence Test: Analyzing Alaska and Boeing’s Crisis Communications
In the century since its inception, commercial aviation has soared into modern life, becoming an indispensable mode of travel. Each day, more than 45,000 flights arrive to and depart from U.S. airports. The 2.9 million passengers who fly daily within the U.S. entrust their safety to airlines. That’s why a catastrophe like the one on January 5, when a door [...]
Filed under: Crisis Communications, INDUSTRY, PUBLIC RELATIONS, Reputation Management
29Feb
20 Years of Teamwork: Celebrating the Heart of Communiqué PR
As Colleen wrote earlier this month, 2024 marks Communiqué PR 20th year in business. While we commemorate this anniversary, we also want to reflect on the incredible individuals we have worked with over the years. The team has been instrumental in creating a vibrant culture at Communiqué PR, which has been so important to our success. When Colleen and I [...]
Filed under: Career, Collaboration, COMMUNIQUÉ PR, Diversity, Experience, Leadership, Our Results, PUBLIC RELATIONS, Remote Work, Spirit, WORK
15Feb
Two Decades Driving Client Success: Communiqué PR at 20
Over the past twenty years, we’ve witnessed extraordinary change. The emergence of the iPhone in 2007, the rise of social media, and the creation of influencer culture have reshaped how we communicate, creating an increasingly digital and interconnected world. We’ve also seen dramatic shifts fueled by the advent of cloud computing, a global financial crisis, the ascent of e-commerce, rapid [...]
Filed under: COMMUNIQUÉ PR, Experience, Our Results, PUBLIC RELATIONS
08Feb
Preparing Panelists for Virtual Conferences
Virtual conferences have gained popularity in today’s remote working environment. Compared to in-person gatherings, they offer the potential to reach more attendees and save up to 75% in event production fees. Virtual events are now a cornerstone of networking and information-sharing, especially for global organizations with a distributed workforce and international customer base. Virtual gatherings remove geographical barriers, enabling professionals [...]
Filed under: Execution, PR trends, PUBLIC RELATIONS, Remote Work, Technology
25Jan
A Year in Review: BitTitan in 2023
As we move into 2024, I decided to reflect on BitTitan's 2023 coverage. BitTitan is a top-tier provider of migration and managed services automation solutions, trusted by IT professionals worldwide to effectively deploy and manage cloud technologies. Its flagship product, MigrationWiz, is the go-to SaaS solution for migrating mailboxes, documents, public folders, and Microsoft Teams across platforms. One of BitTitan’s [...]
Filed under: COMMUNIQUÉ PR, Media, News, Our Results, PUBLIC RELATIONS, Tech Industry, Writing
11Jan
What’s on the Horizon for PR Professionals in 2024
In public relations, adaptability is not just a strategy—it’s a requirement. The industry is in the midst of a redefinition, and PR professionals must continually find new and innovative means to adapt. Below is a little of what we saw in 2023 and what you can expect in the new year, along with some insights and strategies to help navigate [...]
Filed under: COMMUNIQUÉ PR, Planning, PR trends, PUBLIC RELATIONS, Strategy
04Jan
New Year, New Horizons: A 2024 Guide to Strategic PR Planning
As we bid farewell to another year and embrace a fresh start, it's the perfect time for businesses to reflect on their public relations (PR) strategies. The dynamic nature of communication requires a strategic approach to PR. Here's a comprehensive guide to help navigate complexities and ensure your brand shines in 2024. Reflect on 2023 The first step in crafting [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Planning, PUBLIC RELATIONS
21Dec
Navigating the PR Landscape of IPOs: Strategic Considerations
As companies take their first steps toward an Initial Public Offering (IPO), they face not just financial scrutiny but also an invaluable chance to elevate their public image and attract a varied investor base. Seizing this opportunity, though, can be tricky. An investor base may include institutional investors like mutual funds, retail investors seeking new opportunities, company insiders invested in [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS
14Dec
BNSF Railway Goes Live with Tideworks’ Intermodal TOS
Tideworks Technology® Inc., a full-service provider of comprehensive terminal operating systems (TOS), recently announced its launch of the Intermodal Pro® intermodal TOS and Traffic Control™ equipment dispatch system at BNSF Railway’s Memphis facility. BNSF is the largest freight railroad in the U.S., a North American Class I railroad that plays a crucial role in the North American supply chain. To [...]
Filed under: COMMUNIQUÉ PR, Media, News, Our Results, PUBLIC RELATIONS
07Dec
Considering a PR partner? Here’s how to find the best fit.
If you’re looking for a PR partner to help support your business objectives, there are many factors to consider. You’ll want an agency that meets some key requirements that best fit your business needs. Not sure what those requirements are? Keep reading to find out more. Objectives When you meet with a prospective PR agency, you should be clear about [...]
Filed under: COMMUNIQUÉ PR, Experience, PR trends, PUBLIC RELATIONS, Reputation Management, Sources, Strategy
30Nov
Tips to Navigate a Website Update
An up-to-date company website is essential for brand awareness and relevance. Whether the website refresh includes implementing new features or redesigning the user interface, these projects require careful planning and execution. Depending on the changes, the company’s communications and public relations teams can help ensure consistency of brand positioning and voice. Involving these groups is especially critical if the website [...]
Filed under: PUBLIC RELATIONS, Sources, Strategy, Technology
09Nov
Strategic PR paves the path to IPOs and acquisitions
In today’s marketplace, rolling out a successful initial public offering (IPO) or becoming an attractive acquisition target requires meticulous planning, preparation, and strategic communication. Strategic public relations can be crucial to successfully positioning your company for these milestones, but that journey begins years in advance. In our current economy, there is a tendency to focus more on the present than [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS
02Nov
Acumatica Releases 2023 R2
In early October, our client Acumatica released its latest product update, 2023 R2. These updates occur twice a year and deliver hundreds of improvements and feature-rich functionality to users. Acumatica is designed explicitly to enable small and mid-market companies to thrive in today’s digital economy. But Acumatica is more than just a product—it’s a thriving community of partners, customers and [...]
Filed under: COMMUNIQUÉ PR, Media, News, Our Results, PUBLIC RELATIONS, Tech Industry
26Oct
From Tailgates to Touchdowns: What the NFL Can Teach Us About Audience Engagement
When we think of the NFL, we envision the electric atmosphere of game day, the roar of the crowd, and the thrill of watching your favorite team. Beyond the games, though, the NFL is a sports and social media powerhouse, setting a high bar for audience engagement. In this post, we’ll explore what public relations professionals can learn from the [...]
Filed under: Branding, PUBLIC RELATIONS, Spirit
05Oct
The Power of Reputation: How PR Shapes Public Trust in Healthcare Institutions
Trust is fundamental. It shapes decisions we make throughout our lives, and healthcare is no exception. Patients entrust their well-being to healthcare institutions and providers. However, the healthcare industry can be daunting and confusing for patients. That makes trust an invaluable currency to foster peace of mind and patient loyalty. A healthcare institution's reputation reflects its values, ethics, and commitment [...]
Filed under: Healthcare Industry, INDUSTRY, PUBLIC RELATIONS
28Sep
AI won’t eclipse the value of human professionals
A few weeks ago, a colleague shared an article about how generative AI could reduce billable hours in the PR industry. The author argued that AI’s ability to enhance productivity and efficiency poses a significant challenge to businesses that rely on hourly billings. Disruption of this model could be problematic for many firms, especially considering this 2022 study by Gould+Partners. [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS, Technology, WORK, Writing
21Sep
Four Tips for Writing a Technical Article
Writing an article for your client on a technical subject matter can be daunting. Industry jargon, technicalities and the subject’s inner workings can make this kind of writing uniquely complex. However, writing about a technical subject from an outside perspective has its own advantages. It helps ensure the language is accessible and clear to a new audience. In this blog [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS, Sources, Strategy, Technology, Writing