Monitor and Measure | Communiqué PR
20Jun
The Strategic Role of Surveys in Change Management
Driving internal change requires significant time and resources, not to mention effective and strategic communication strategies. These strategies inform employees about the upcoming change, explain how it affects them, and actively involve them to ensure their concerns and suggestions are considered. The survey is an indispensable tool for understanding the perspectives of internal team members. Surveys play a strategic role [...]
Filed under: Collaboration, Monitor and Measure, PUBLIC RELATIONS, WORK
18May
How to Improve your Share of Voice
Media is noisy, which makes it challenging to connect with your audiences. But there’s a way to determine if your brand is breaking through the noise: measuring and tracking its share of voice (SOV). Simply put, SOV refers to the media coverage your brand or company receives relative to its competitors. A substantial SOV can translate to increased brand awareness, [...]
Filed under: Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Sources, Strategy
20Apr
Press Release Metrics That Matter: Business Wire Edition
Business Wire’s online analytics report, NewsTrak, can help you quantify the success of your press releases. But with so much data available, how do you determine which metrics matter most? In this post, I’ll highlight the metrics PR professionals should use to measure the impact of press releases distributed on Business Wire. Armed with this knowledge, you can make informed [...]
Filed under: COMMUNIQUÉ PR, Monitor and Measure, PUBLIC RELATIONS, Sources, Strategy, Technology
02Mar
Best practices to measure PR campaign results
As the statistician and management consultant W. Edwards Deming once said, “Without data, you’re just another person with an opinion.” Collecting and analyzing data is critical for all businesses and organizations. Understanding results gives teams insight into what is working versus what isn’t. It helps them make informed decisions and optimize performance. As strategic partners, PR professionals should constantly review [...]
Filed under: COMMUNIQUÉ PR, Education, Monitor and Measure, Our Results, PUBLIC RELATIONS, Sources, Strategy
15Dec
Five Tips for Understanding and Managing Client Expectations
PR is a relationship-driven industry. As such, mastering client relations is central to a successful career in PR – especially in an agency setting. A critical component of client relations is understanding and managing expectations. Outlined below are five tips for managing client expectations. No. 1: Ask Specific Questions Good questions consider the future. They aim to draw out the [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Experience, Monitor and Measure, Planning, PUBLIC RELATIONS, Strategy
13Dec
Best Practices: Onboarding a New Client
So, you’ve won the business of a new client. Congrats! And so begins the critical onboarding process for a new client that can set the tone for the entire working relationship. Starting off on the right foot is crucial in order to set realistic expectations and standards on how to communicate and to build goodwill. The next step is for your [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Experience, Monitor and Measure, PUBLIC RELATIONS, Strategy
29Nov
New Goals for 2023? Tips to Measure Media Coverage
There are different ways to measure the success of a media campaign. For some companies, the number of articles is the most important; for others, it’s about one hit in a target publication. Ultimately, measuring coverage should connect to your company’s objectives. In a recent PR Daily article, Senior Editor Allison Carter wrote about a media coverage scorecard presented at [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Strategy
10Nov
Layoff communications: A few thoughts
What do Twitter, Meta, Redfin and Zillow share in common? They’ve all laid off or announced plans to lay off employees. (For more information on company layoffs, this CNBC article is helpful.) Given this recent turbulence in the tech sector, we thought it would be helpful to share some reminders about internal and external communications when planning for or reducing [...]
Filed under: Career, COMMUNIQUÉ PR, Crisis Communications, Execution, Experience, Monitor and Measure, Planning, PUBLIC RELATIONS, Reputation Management, Strategy, WORK
01Nov
What you should consider before pursuing paid placements
When it comes to thought leadership, paid placements are often go-to tools. A well-placed thought leadership piece can help an executive position themselves as a subject-matter expert in their industry. However, media placement opportunities have changed dramatically. Many outlets have adopted the pay-to-play model. PR professionals should consider several factors before pursuing a paid placement opportunity for clients. Here are [...]
Filed under: COMMUNIQUÉ PR, Execution, Monitor and Measure, Planning, PR trends, PUBLIC RELATIONS, Social media, Sources, Strategy
25Oct
Microsoft Excel Tips for PR Professionals
Microsoft Excel has been a staple for my work in office environments, even after changing industries. I have needed Excel for multiple reasons, first in childcare management and now in my current role in a public relations firm. Excel is an essential tool for creating quality, data-related work, and I have found that even though I have Excel experience, my [...]
Filed under: Collaboration, Education, Monitor and Measure, PUBLIC RELATIONS, Remote Work, Technology, WORK
18Oct
“Nothing to Envy”: Thoughts on Public Relations and Propaganda
Recently, I read “Nothing to Envy” by Barbara Demick. The book “follows the lives of six North Korean citizens over fifteen years—a chaotic period that saw the death of Kim Il-sung, the rise to power of his son Kim Jong-il (the father of Kim Jong-un), and a devastating famine that killed one-fifth of the population.” Throughout the book, Demick shows [...]
Filed under: Branding, Execution, Media, Monitor and Measure, Positioning, PUBLIC RELATIONS, Reputation Management
06Sep
2022 YTD PR Results for Kantola
It's incredible to see how many publications today focus on diversity, equity and inclusion. While I haven't done a comprehensive review of mid-1990s or 2000s content, I don't remember past editors and reporters consistently covering these workplace issues. Today, however, a wide range of outlets are interested in writing about this subject, often to educate leaders, managers, and individuals on [...]
Filed under: COMMUNIQUÉ PR, Diversity, Education, Execution, Media, Monitor and Measure, Our Results, PUBLIC RELATIONS, Strategy, Writing
25Aug
4 Lessons We Can Learn From The Sopranos’ Paulie “Walnuts” Gualtieri About Effective PR Strategies
On July 8, 2022, actor Tony Sirico suddenly passed away at the age of 79. Although his professional career spanned decades, most recognize Sirico for his award-winning performance as Paulie “Walnuts” Gualtieri in The Sopranos. As a high-ranking member of the DiMeo Crime Family, Paulie had his fair share of arrogant, funny and down-right ruthless moments on The Sopranos. However, [...]
Filed under: Branding, Education, Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Reputation Management, Strategy
23Aug
Benefits of Gated Content and How to Merge PR with Gated Strategies
Gated content has grown in popularity, with 80% of B2B content marketing assets classified as gated and is an effective inbound marketing tactic. For background, gated content is online content that requires individuals to fill out a form to access the resource. The submission form acts as a gate, and instead of paying for the content, you submit your name, [...]
Filed under: COMMUNIQUÉ PR, Media, Monitor and Measure, News, PR trends, PUBLIC RELATIONS, Strategy
04Aug
Pros of Leveraging Podcasts in PR
Currently, over two million podcasts exist, and more than one-third of Americans listen to podcasts regularly. Given their popularity, podcasts have become a medium that organizations should consider for reaching target audiences and supporting communication objectives. Though podcasts are a relatively new addition to the PR ecosystem, they are rapidly becoming a staple in building thought leadership and credibility for [...]
Filed under: Branding, COMMUNIQUÉ PR, Execution, Media, Monitor and Measure, PR trends, PUBLIC RELATIONS, Strategy, Technology
02Aug
Communiqué PR: 10 Years Ago
A decade is a long time. In 10 years, you’re guaranteed two presidents, five Olympics, one updated U.S. Census report and hundreds of Facebook birthday messages. In 10 years, trends change, new technology is invented and a new generation is born. Hey, 10 years ago, we thought the NBA was coming back to Seattle! In 10 years, businesses and industries [...]
Filed under: COMMUNIQUÉ PR, Education, Experience, Monitor and Measure, PR trends, PUBLIC RELATIONS
28Jul
What Analytic Research Service Is Best for You?
Many of our clients are committed to creating and publicizing meaningful thought leadership content in the form of surveys, white papers, briefing papers, podcasts and webinars. In fact, today it seems like there have never been more opportunities for content placement. The key, however, is to make sure the things that you’re creating are truly valuable. Content needs to be [...]
Filed under: COMMUNIQUÉ PR, Education, Experience, Monitor and Measure, Planning, PUBLIC RELATIONS, Sources, Strategy, Technology
26Jul
Measuring Meaningful Results
Public relations is not an exact science. While we can effectively outline anticipated results for an announcement or proactive campaign, there is no guaranteed outcome. So how can we establish meaningful KPIs with our clients that are achievable, measurable and define success? Of course, there are a range of quantitative results that can be tracked, such as number of articles [...]
Filed under: COMMUNIQUÉ PR, Education, Experience, Monitor and Measure, Planning, PR trends, PUBLIC RELATIONS, Sources, Strategy
05Jul
Managing Marketing During Times of Inflation
No matter the sector, the talk has been the same – how can we ride out the current inflation? In times of inflation, money’s purchasing power wanes, causing prices of goods and services to rise. Essentially, inflation weakens the power of the dollar. Rising inflation often goes hand-in-hand with the possibility of a recession. According to the Wall Street Journal, [...]
Filed under: INDUSTRY, Monitor and Measure, Planning, PUBLIC RELATIONS, Strategy
31May
Spaceflight Inc. Successfully Debuts its Latest OTV, Sherpa-AC
Image credit: SpaceX Last week, our client Spaceflight Inc., the leading global launch services provider, debuted its new Sherpa-AC, the latest variation in the company’s Sherpa orbital transfer vehicle (OTV) portfolio. The Transporter 5 rideshare mission onboard a SpaceX Falcon 9 lifted off from Cape Canaveral on May 25 and headed to a Sun Synchronous orbit, 525km. Several hours after [...]
Filed under: COMMUNIQUÉ PR, Execution, INDUSTRY, Monitor and Measure, Our Results, Planning, Space Industry, Strategy, Tech Industry