Media | Communiqué PR
27Jul
CISION’s 2023 State of the Media Report Takeaways
Each year, CISION releases its State of the Media Report, examining the media landscape and providing insights into how strategic communicators can best work with journalists. The 2023 report surveyed more than 3,000 journalists for their feelings on technology, the industry and its biggest challenges. The relationship between reporters and PR practitioners is constantly evolving. While 18% of journalists said [...]
Filed under: Media, Reputation Management, Writing
30Aug
Best Practices: Making the Most of Media Presence at Conferences
With conferences back in action, many companies are investing significant time and resources to participate in events again. As such, it’s important to do everything you can to maximize your organization’s presence. Conferences are a great opportunity to network, meet with potential customers, and build thought leadership through speaking engagements. While most attendees are industry colleagues, journalists often attend these [...]
Filed under: Media, Planning, PUBLIC RELATIONS, Sources, Strategy
28Oct
Five Practical Tips from Business Wire
As an intern at Communique PR, I have enjoyed learning more about PR professionals' resources for their everyday projects and clients. Life as a marketing student is a fast-paced journey where I’ve been fascinated to learn more about creative branding and public relations methods. As I discover more about the PR world, Business Wire has given me some valuable tips [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Monitor and Measure, PR trends, PUBLIC RELATIONS, Strategy, Technology, Writing
30Sep
Publication Spotlight: Bloomberg News
Our new series, “Publication Spotlight,” covers various publications of interest to our clients. For these spotlights, we conduct research and develop a brief Q&A sharing details about the outlet and some of its core offerings. Check out our previous spotlights on Inc., Forbes, Fast Company and GeekWire. The post below is an overview of Bloomberg News and a summary of my research as [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Media, Planning, Sources, Strategy, Tech Industry, Writing
02Feb
2020 End of Year Results: Light Rider
Given all the unique circumstances of the past year, the media were often focused on critical updates about the state of the pandemic, the national protests around social injustices, or the presidential election. With the media’s attention largely focused on the events over the course of the year, it was more challenging than ever to grasp their attention. As such, [...]
Filed under: COMMUNIQUÉ PR, Consumer, Execution, Our Results, PR trends, Strategy, Tech Industry
19Mar
COVID-19 Dominates News Cycles – What Does That Mean for All Other News?
COVID-19 is dominating all conversations. Like me, I’m sure most people are lucky if they make it a full hour without talking or reading about COVID-19. Though my PR career isn’t decades long, I can’t think of another time when something has so clearly dominated the news and for such a long time – with no end in sight. Additionally, [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, Media, Planning, Positioning, PR trends, Strategy
20Aug
Innovative PR Campaigns and Steps to Creating Your Own
Coming up with a brand-new campaign idea can be tough. It might seem like all the creative ideas have been taken, or that your idea is too far-fetched for the target audience’s acceptance. While it’s impossible to foresee how a public relations campaign will be analyzed by the outside eye, it’s important to note that there is no clear-cut method [...]
Filed under: Planning
08Feb
Media Q&A: Rob Smith, Seattle Business Magazine
The Communiqué PR staff recently had the opportunity to sit down with Seattle Business Magazine’s new Editor-in-Chief, Rob Smith, to discuss his vision for the magazine. Smith has overseen several prominent business publications in the Pacific Northwest. We look forward to what his dynamic leadership style, and his depth of regional business knowledge, will bring to the magazine. 1) What [...]
Filed under: Media, News
28Jun
Newsjacking: The Do’s, Don’ts, and Definitely Don’ts
With so much going on in the news right now, from Pride Month to the World Cup, there are many opportunities for PR professionals to jump on the bandwagon and promote their brand, aka the newsjack. I’m not going to go into depth explaining the term since it has been around since 2012 when David Meerman Scott wrote a book [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS, Strategy
19Jun
AP Refresh: 10 Updates to the 2018 AP Stylebook
The Associated Press (AP) Stylebook, or more commonly known as the bible around PR agencies and newsrooms, has released its latest edition. The new 2018 issue, which became available in May, has more than 200 new entries to help guide journalists and other commutators accurately cover the changing social, political and cultural arenas. For those unfamiliar, AP Style is [...]
Filed under: COMMUNIQUÉ PR, News
3 PR Lessons From Starbucks’ Public Bathroom Crisis
After two African American men were arrested in a Philadelphia Starbucks for asking to use the restroom without purchasing something, the nation wondered how the giant conglomerate would handle such a polarizing crisis. Not long after the video of the confrontation with police and hashtags to boycott the coffeeshop went viral, Starbucks rolled out an impressive crisis management plan. Here [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, Strategy
Stay Smart and Informed With Podcasts – Your PR Career May Depend on It
Whether it’s an hour spent in bumper-to-bumper traffic, a 20-minute walk to class, or sitting on the bus through 37 stops, most people have to endure some form of a daily commute. The way we spend that commute time, however, can vary significantly. Some people listen to music, some read books, and others talk on the phone. Personally, after exhausting [...]
Filed under: COMMUNIQUÉ PR
Reflecting on the iPhone’s Tenth Birthday
September has arrived in full swing with back-to-school preparations, football-related programming, and dreams of pumpkin spice lattes. One September event that I look forward to (more than any kind of latte!) is the release of the next generation iPhone. This month, Apple is unveiling a major redesign of the iPhone, but most importantly, this year marks the 10th anniversary of [...]
Filed under: COMMUNIQUÉ PR, Consumer, Social media, Tech Industry
Does Your Organization Need a Spokesperson?
Many organizations struggle with the idea of a identifying and preparing a company spokesperson. For some companies, there is a clear spokesperson that naturally assumes the role, enjoys it, and is good at it. However, for many organizations the spokesperson is not identified until an event, such as a crisis, forces someone into the role. Unfortunately, this scenario does not [...]
Filed under: Execution, Media, Planning, PUBLIC RELATIONS, Reputation Management, Strategy
Will Facebook’s “Instant Articles” Change How We Consume the News?
Since the advent of the Internet, news outlets have been looking for innovative ways to monetize their content and cope with readers transitioning to digital news consumption. The rise of digital content coupled with increased social media use has led to a shift in how people consume the news today. Capitalizing on the changing consumption preferences, Facebook recently announced Instant [...]
Filed under: INDUSTRY, Media, Social media, Tech Industry
“Fear-bola” and the Power of the Media
It’s impossible to ignore the ongoing coverage of the global Ebola crisis. Reading the latest on the outbreak—particularly in the hardest-hit areas—is at once fascinating and heart-wrenching. It’s deeply troubling. And lately, above all, it’s terrifying. At the heart of many of the stories around Ebola is its growing danger and the pervasive fear that is rising among the public [...]
Filed under: COMMUNIQUÉ PR, Media
Lessons From Sochi’s PR Challenges
The closing ceremonies of the Winter Olympics last Sunday marked the end of one of the most memorable games in terms of PR. The little host town of Sochi, Russia, got off to a rocky start when many of its hotel rooms were only half finished at the start of the games and the controversial moments continued to pile up [...]
Filed under: Crisis Communications, Media, Reputation Management, Social media
The Information: Bold Enough to be a Success?
Earlier this month former Wall Street Journal reporter and editor Jessica Lessin launched a technology and business news site – The Information – that got the media world buzzing. The Information costs a hefty $399 a year, or $39 a month, and offers no free content up front, which is one of the strictest paywalls on the market. At first [...]
Filed under: COMMUNIQUÉ PR, Media, News
Customer Reviews – Friend or Foe? A Useful Infographic
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s world, a reputation could probably be ruined in far less time than that. As the popularity and usage of social media and review websites grow, it is likely that users will post their experiences with a brand, whether positive or [...]
Filed under: Branding, Consumer, Media, Monitor and Measure, Reputation Management, Social media