As Colleen wrote earlier this month, 2024 marks Communiqué PR 20th year in business. While we commemorate this anniversary, we also want to reflect on the incredible individuals we have worked with over the years. The team has been instrumental in creating a vibrant culture at Communiqué PR, which has been so important to our success. When Colleen and I [...]
COVID-19 transformed the construction industry. The pandemic forced companies to fast-forward technology implementations to cope with stalled projects, funding shortages, staffing challenges and supply chain issues. The result? A rapidly automating industry. Job sites are utilizing cloud-based technologies to keep up with digital transformations. These effects are evident in small and medium-sized businesses (SMBs), including those in the construction industry. [...]
It’s no secret that the airline industry has had a tough go the last couple of years. In 2020, the year the pandemic reached the U.S., airline travel dropped by 60%. This year, air travel has continued to make a strong comeback with the amount of international travel increasing and domestic flights carrying 83% more passengers than 2020. While the [...]
I have a Twitter addiction. And I know I’m not alone. As a former reporter, Twitter served as an important part of my job to keep me informed. As a PR professional, it continues to serve a similar purpose for staying on top of news. However, for news junkies seeking constant updates, Twitter is an enabler, presenting its own roulette [...]
As we begin the third calendar year of the coronavirus pandemic, the fast-spreading omicron variant has thrown us yet another curveball, causing staffing shortages and closures and disrupting essential services for travelers, medical patients and students alike. Over the past 24 months, terms like COVID-19, social distancing and quarantine have become part of our daily vernacular. As the virus evolves, [...]
Throughout the year, the infrastructure construction industry took center stage. Attention on the sector was primarily due to the negotiations for a bill that would dedicate trillions in funding to improve our nation’s infrastructure. So, when we kicked off our partnership with HeadLight, a visual-based inspection technology, at the beginning of 2021, we knew there would be exciting opportunities to [...]
As much as any fixture of modern life, newsrooms have been canaries in the coal mine on matters of social change. The presence of women and minorities in the newsroom has been regarded as a bellwether of a better modern society, an indicator of its transformative possibilities, and a righteous assault on one of the last redoubts of white male [...]
Due to COVID-19, many workforces worldwide shifted into remote work weeks. Although much of daily life has returned to “normal” this year, remote work isn't going anywhere for some businesses. In fact, nearly three-quarters (74%) of U.S. companies plan to permanently shift employees to remote work after the COVID-19 pandemic ends. Due to this, tools that enable collaboration and communication [...]
As PR professionals, we are information brokers. We endeavor to provide clear and accurate information to specific audiences on behalf of our clients. This work is the “what” of this profession, but the “how” is where the real work comes in. Our work often requires intellectual horsepower, the ability to write, and creativity, among other things. Relationship building is another [...]
Life and work in the era of COVID-19 have taken big blows. The impact on performance at work and our rest at home has been profound, and it’s an ongoing story. The pandemic that hasn’t really ended yet has prompted mental health professionals to rethink some of the longstanding ideas about stress, motivation and fatigue – and the best ways [...]
It's no secret the COVID-19 pandemic has impacted the world in more ways than one this past year. Working professionals had to massively adjust their daily schedules as companies moved to remote work business models. Although many professionals reported benefitting from these work-from-home transitions, others are still grappling with the impactful changes remote work has caused, leading to many throwing [...]
As one of the most highly publicized sporting events in the world, it should come as no surprise that companies use the Olympics to truly capitalize on advertising and brand awareness. From Visa’s Go World commercials, which grossed over 28 million social media impressions before the 2012 London Games, to P&G’s Thank You, Mom campaign, which earned $500 million in global increment sales during the 2010 Vancouver [...]
As we enter year two of the workplace evolution brought on by the pandemic, it’s important to take stock in what has worked well and what could be improved. If you haven’t done so already, establishing personal office norms can help you be as effective as possible when working from home. Norms can vary widely based on personal preference and [...]
In the past 18 months, we've all been through significant change. The pandemic disrupted our work and personal lives with work-from-home requirements, laws around wearing masks, supply chain issues, childcare issues and more. Given this, it seems like the perfect time to consider how good one is at handling change. And, while I like to think that we as a [...]
The disruptions of the pandemic have left a lasting mark on corporate culture around the world, particularly in terms of where work occurs. A recent report from Accenture PLC found that 83 percent of workers viewed a hybrid work model to be optimal, and companies, from Microsoft to Ford Motor Company, have indicated they plan to accommodate this preference moving [...]
The majority of my Communique PR teammates, along with their friends and families, have begun receiving their COVID-19 vaccines, including a significant number who just received shots from Johnson & Johnson (J&J). So, when federal health authorities recommended pausing the use of the J&J vaccine to investigate potential rare, but dangerous, side effects of blood clots, there was significant [...]
With an increasing number of Americans getting vaccinated and many cities easing their social distancing guidelines, more businesses are announcing plans for employees to return to the office. Some companies are even accelerating their plans. Uber, as reported by NPR, has moved up its back-to-the-office plan from Sept. 13, 2021 to last Monday (4/3/21), on a voluntary basis. According to [...]
This month, we approach the one-year anniversary of the coronavirus pandemic hitting the U.S. While it is a grim milestone, we are not without hope, as we’ve seen the rollout of COVID-19 vaccines from Pfizer, Moderna, and the recently authorized vaccine from Johnson & Johnson. President Joe Biden expects the U.S. to deliver enough coronavirus vaccines for all adults by [...]
If you run a business or manage employees, you may be accustomed to the evaluations that can estimate how successful your workers are. You analyze people’s productivity, the quality of their work, or qualitative feedback from customers and co-workers to ascertain the value they bring to the company. However, people don’t work in a vacuum. The environment, including policies and [...]
At the end of the year I saw numerous social media posts about being ready to say goodbye to 2020 and the events of the past year and welcoming 2021. Yet within days, it became evident the change of the calendar was not going to miraculously solve the variety of fundamental issues we are facing – including the global pandemic, [...]