PRWeek | Communiqué PR
How to Become One of PRWeek’s Rising Stars: The 40 Under 40 List
[caption id="attachment_4407" align="alignright" width="300"] Photo Credit: PRWeek[/caption]Many of us in the PR profession know that August is a time to celebrate some of the best and brightest talent in the PR world. Specifically, August marks the time when PRWeek releases its prestigious 40 Under 40 list, which recognizes standout PR professionals from both agency and in-house roles. According to Steve [...]
Filed under: PR trends
“Strategic Public Relations” Now in Paperback
Today’s business leaders, marketing executives and PR practitioners are working to understand how to utilize the latest wave of social media tools in order to increase sales, drive awareness and build buzz. Jennifer Gehrt and Colleen Moffitt, founders of Communiqué PR illustrate how to effectively maximize the impact of tools and tactics through a strategic approach to integrated communications. “Strategic [...]
Filed under: News, Strategic Public Relations book
The New Rules of Media Relations; Have They Really Changed?
I recently participated in a webinar hosted by PRWeek surrounding the new rules of media relations. We all know that the media landscape has changed with publications shutting down or moving to online formats. But interestingly, the rise of social media, namely Twitter, has really changed the playing field in how media source their content for stories and interact with [...]
Filed under: Execution, Media, PR trends, Social media
Strategic Public Relations Gets a Thumbs Up From PRWeek
If you have a minute, we encourage you to take a look at a recent review of Colleen Moffitt and Jennifer Gehrt's book, Strategic Public Relations: 10 Principles to Harness the Power of PR, which appeared in PRWeek this month. Jeffrey Ory, vice president at Deveney Communication and guest reviewer for the industry publication states, Strategic Public Relations "provides a [...]
Filed under: News, Strategic Public Relations book
Social Media Falls Mostly to PR
We recently ran across a PRWeek article about social media and digital communications. The article provides some interesting statistics about digital communications from the 2009 Digital Readiness Report from iPressroom, Korn/Ferry International and PRSA including: PR leads digital communications at 51 percent of organizations, while marketing leads 40.5 percent of the time PR generally leads several aspects of digital communications, [...]
Filed under: PR trends, Social media
Aggregator Launches Short Press Release Service
Muck Rack, a Web site that aggregates journalists' tweets, recently announced the launch of a short-message press release service, which enables companies to publish releases, with links, up to 130 characters long at a cost of $1 per character. The announcements are published on Muck Rack's release page as well as its Twitter feed. As many journalists are avid "tweeters" [...]
Filed under: PR trends
News Organizations Share Content
The current economic climate is causing many shifts to occur in the media industry. In an unprecedented move, rival print dailies such as The Washington Post and The Baltimore Sun are now collaborating and sharing news content because of a lack of resources and man power. Additionally, in June four New York broadcasters announced they will use pool video, rather [...]
Filed under: Media
Personal Branding for Journalists
Just as companies build brand awareness for products and services, journalists are now building brand awareness for their name. For journalists, creating a name is critical as they work to establish an area of expertise and build credibility among readers. This is especially important for freelance journalists who contribute to a variety of news outlets and rely on their reputation [...]
Filed under: Branding, Media, Social media
Social Media Measurement Tools Continue to Evolve
Social media has dramatically changed the way organizations interact with customers and key audiences. Opportunities to engage directly and in real-time through social networking platforms such as Facebook, Twitter and blogs have given way to new levels of engagement with instant feedback. As more organizations evaluate how to leverage social mediums, many are asking questions such as, "How do I [...]
Filed under: Social media
Radio Media Tours
A radio media tour (RMT) is defined as a series of interviews offered to radio stations throughout the country during a specific time period. RMTs are typically conducted via telephone with radio reporters, news producers or talk show hosts. The interviews are either live or taped and typically last about 10 minutes. While RMTs are great for companies and organizations [...]
Filed under: Media, PR trends
The Power of Networking: Fostering Relationships and Building Business
Many of us know or have experienced the benefits of networking. Actively fostering existing relationships and building new ones can lead to new business leads, job opportunities or help you recruit new talent to your organization. It also provides individuals the opportunity to increase their knowledge and skill set and build their reputation in a particular area or industry. For [...]
Filed under: Planning, Reputation Management
Peter Shankman and the State of Media Relations
Peter Shankman, creator of Help A Reporter Out (HARO), recently sat down with PRWeek to offer his perspective regarding the current status of media relations. His point of view is very relevant as his creation of HARO has been described as "redefining the art of networking."HARO is a free service that distributes up to five e-mails a day to subscribers, [...]
Filed under: Media
When Playing to Stereotypes Goes Too Far
Gender-focused public relations and marketing campaigns can be effective - if executed properly. However, some companies have found that targeting specific genders can cause controversy and negative consumer feedback. Just recently, Dell launched a new Web site targeted towards women called Della. The site, which soft launched on April 30, is being criticized for "pandering to female stereotypes" with its [...]
Filed under: Branding, Consumer, Crisis Communications, Social media
Value of Press Hits
The uncertain economic climate continues to affect marketing and public relations budgets. However, a recent study from Text 100, a global boutique PR consulting firm, illustrates the positive impact public relations can have on a company's brand value. The study, outlined in a recent PRWeek article, found companies that produce more complicated products benefit more from PR than those companies [...]
Filed under: Media, Monitor and Measure
Internal vs. External PR Roles
The overarching goal of a public relations team is to provide strategic support for a company and its products and ensure the highest quality of communications to foster a positive public perception of the company. When organizing a PR team, there are many factors to consider. There is no right or wrong organizational structure for a PR team. PR teams [...]
Filed under: PR trends, Strategy
Digital’s Role on Public Relations
Given the current economic conditions and the demise of many print publications, conversations are increasingly taking place online through networks and platforms such as Twitter and Facebook. We recently wrote a blog post about the power of Twitter and the impact of Facebook on companies like Coca-Cola. There's no doubt social media is a hot topic right now. As professionals [...]
Filed under: Media, PR trends, Social media
Measuring Media Relations Takes a Multifaceted Approach
Measuring the impact and results of a media relations campaign is critical to the long-term success of an organization. Evaluating a campaign provides valuable insight that can help an organization evolve by answering questions such as: Were the strategies executed successful? Were our marketing and PR dollars used wisely? Did we meet our objectives? To help answer these questions, many [...]
Filed under: Media, Monitor and Measure
Controversial Ketchum Tweet Teaches an Important Lesson about Social Media
As social mediums such as Twitter, Facebook and MySpace continue to gain popularity, there's one thing that's very important to keep in mind - the line between personal and professional communication is disappearing. A recent incident involving a Ketchum employee exemplifies the importance of self-censorship when it comes to social media. According to PRWeek, a Ketchum staff member posted a [...]
Filed under: Crisis Communications, Social media, Tech Industry
Can PR Save A-Rod?
How to Handle Crisis Communication the Right Way New York Yankees third baseman Alex Rodriguez has been under a lot of scrutiny lately as news that he took performance-enhancing substances was leaked to the public. In an interview with ESPN's Peter Gammons, Rodriguez admitted to taking "banned substances" and expressed his regret and apologies for lying to his fans. However, [...]
Filed under: Crisis Communications, Monitor and Measure, Planning
Client Service and Boutique Agencies
A recent article in PRWeek titled "Client Service Remains a Staple for Smaller Firms" makes a great case for why small PR firms are the best choice for many companies, especially in a down economy. The article points out several reasons why small firms have a competitive edge, including: Client Service - Small firms can provide senior account executives for [...]
Filed under: PR trends, Strategy