PR trends | Communiqué PR
25Jul
Navigating B2B Influencer Marketing
One of the most significant strategic shifts in modern marketing has been the rise of influencer marketing. This tactic is often associated with consumer brands, but it’s making headway in the B2B sector. The marketing power of influencers lies in their ability to build trust, enhance brand credibility and drive engagement among a highly targeted audience. In this blog, I [...]
Filed under: Media, PR trends, PUBLIC RELATIONS
08Feb
Preparing Panelists for Virtual Conferences
Virtual conferences have gained popularity in today’s remote working environment. Compared to in-person gatherings, they offer the potential to reach more attendees and save up to 75% in event production fees. Virtual events are now a cornerstone of networking and information-sharing, especially for global organizations with a distributed workforce and international customer base. Virtual gatherings remove geographical barriers, enabling professionals [...]
Filed under: Execution, PR trends, PUBLIC RELATIONS, Remote Work, Technology
11Jan
What’s on the Horizon for PR Professionals in 2024
In public relations, adaptability is not just a strategy—it’s a requirement. The industry is in the midst of a redefinition, and PR professionals must continually find new and innovative means to adapt. Below is a little of what we saw in 2023 and what you can expect in the new year, along with some insights and strategies to help navigate [...]
Filed under: COMMUNIQUÉ PR, Planning, PR trends, PUBLIC RELATIONS, Strategy
07Dec
Considering a PR partner? Here’s how to find the best fit.
If you’re looking for a PR partner to help support your business objectives, there are many factors to consider. You’ll want an agency that meets some key requirements that best fit your business needs. Not sure what those requirements are? Keep reading to find out more. Objectives When you meet with a prospective PR agency, you should be clear about [...]
Filed under: COMMUNIQUÉ PR, Experience, PR trends, PUBLIC RELATIONS, Reputation Management, Sources, Strategy
25May
Cultivating a PR Strategy That’s Unique to Your Brand
Sometimes, public relations can feel like personal fashion: We all want a unique style. You might experiment with what others are doing only to discover it falls short for your brand or audience. So how can your company devise a strategy that truly works? In the fast-paced world of PR, it's essential to step back and take stock. Acknowledging even [...]
Filed under: Branding, Positioning, PR trends, PUBLIC RELATIONS, Reputation Management, Sources, Strategy
29Dec
2023 PR Predictions – Trends That May Impact the Year Ahead
‘Tis the season for trends! As put eloquently by PR Daily Senior Editor Allison Carter, “Making predictions for the last three years has been pretty pointless. But let’s try anyway.” It’s difficult to predict how events will play out. Even when we outline “anticipated results,” there is always a mix of unpredictability and lack of total control over how audiences [...]
Filed under: Planning, PR trends, PUBLIC RELATIONS, Strategy
06Dec
Ringing in the new year with fresh PR strategies
With 2022 nearly gone, it’s time to begin planning for the coming year. Strategic planning helps make sure you’re clear about your client’s business and communications objectives and how to achieve them in 2023. Below are five tips for strategizing in the new year. Realign on communication objectives Clear objectives create winning strategies. Have a conversation with your client about [...]
Filed under: COMMUNIQUÉ PR, Planning, PR trends, PUBLIC RELATIONS, Strategy
01Nov
What you should consider before pursuing paid placements
When it comes to thought leadership, paid placements are often go-to tools. A well-placed thought leadership piece can help an executive position themselves as a subject-matter expert in their industry. However, media placement opportunities have changed dramatically. Many outlets have adopted the pay-to-play model. PR professionals should consider several factors before pursuing a paid placement opportunity for clients. Here are [...]
Filed under: COMMUNIQUÉ PR, Execution, Monitor and Measure, Planning, PR trends, PUBLIC RELATIONS, Social media, Sources, Strategy
04Oct
PR Business Development 101
The PR landscape is becoming more competitive than ever. There are more than 54,000 public relations firms in the United States, and in 2022, the industry grew by 5.2%. Given the normalization of remote services, that growth is expected to continue. That makes clients more valuable than ever. Clients make up the foundation of any PR firm, and business development [...]
Filed under: COMMUNIQUÉ PR, Education, Planning, PR trends, PUBLIC RELATIONS, Sources, Strategy
27Sep
The Rise of Short-term Videos in Marketing
It’s been almost a year since TikTok hit a billion users, and the site’s growth shows no signs of slowing. More recently, HootSuite’s Social Trends 2022 Report finds that TikTok will become the most important social network for marketing. This is partly because TikTok has experienced a 1,157% global user base increase from 2018 to 2020. In response to TikTok’s [...]
Filed under: Branding, Media, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Strategy
23Aug
Benefits of Gated Content and How to Merge PR with Gated Strategies
Gated content has grown in popularity, with 80% of B2B content marketing assets classified as gated and is an effective inbound marketing tactic. For background, gated content is online content that requires individuals to fill out a form to access the resource. The submission form acts as a gate, and instead of paying for the content, you submit your name, [...]
Filed under: COMMUNIQUÉ PR, Media, Monitor and Measure, News, PR trends, PUBLIC RELATIONS, Strategy
04Aug
Pros of Leveraging Podcasts in PR
Currently, over two million podcasts exist, and more than one-third of Americans listen to podcasts regularly. Given their popularity, podcasts have become a medium that organizations should consider for reaching target audiences and supporting communication objectives. Though podcasts are a relatively new addition to the PR ecosystem, they are rapidly becoming a staple in building thought leadership and credibility for [...]
Filed under: Branding, COMMUNIQUÉ PR, Execution, Media, Monitor and Measure, PR trends, PUBLIC RELATIONS, Strategy, Technology
02Aug
Communiqué PR: 10 Years Ago
A decade is a long time. In 10 years, you’re guaranteed two presidents, five Olympics, one updated U.S. Census report and hundreds of Facebook birthday messages. In 10 years, trends change, new technology is invented and a new generation is born. Hey, 10 years ago, we thought the NBA was coming back to Seattle! In 10 years, businesses and industries [...]
Filed under: COMMUNIQUÉ PR, Education, Experience, Monitor and Measure, PR trends, PUBLIC RELATIONS
26Jul
Measuring Meaningful Results
Public relations is not an exact science. While we can effectively outline anticipated results for an announcement or proactive campaign, there is no guaranteed outcome. So how can we establish meaningful KPIs with our clients that are achievable, measurable and define success? Of course, there are a range of quantitative results that can be tracked, such as number of articles [...]
Filed under: COMMUNIQUÉ PR, Education, Experience, Monitor and Measure, Planning, PR trends, PUBLIC RELATIONS, Sources, Strategy
21Jul
International PR and Improvisation
A room of PR professionals from around the world gathered in Madrid to participate in the PR Network's semi-annual members meeting. The first session of the day found us learning about improvisation and the relevance to PR and team dynamics. You might be wondering, why improv? As it turns out, an ability to improvise is linked to organizational agility. According [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Positioning, PR trends, PUBLIC RELATIONS, Strategy
30Jun
Navigating the Post-Pandemic PR World
Key takeaways from PRNews’s “Measuring Earned Media Pitching In Today’s Hybrid Environment” The industry is still learning how to navigate our post-pandemic world. From hybrid events to media relations, we are all adjusting to new best practices. This month’s webinar from PRNews provided some valuable guidance. “Measuring Earned Media Pitching In Today’s Hybrid Environment” featured a panel of speakers that [...]
Filed under: Collaboration, Consumer, INDUSTRY, Media, Planning, PR trends, PUBLIC RELATIONS, Remote Work, Social media, Technology, WORK
24May
CMOs Continue to Grapple With Pressure
The WSJ reported earlier this month that the average tenure for chief marketing officers (CMOs) remains at its lowest level in the past decade. Annual research from executive search and leadership advisory firm Spencer Stuart found that the average tenure for CMOs is 40 months. The average tenure of CEOs is climbing – now at an average of 85 months. [...]
Filed under: Career, COMMUNIQUÉ PR, Execution, INDUSTRY, Leadership, Monitor and Measure, Planning, PR trends, PUBLIC RELATIONS, Strategy, WORK
12May
Using PR to Appeal to Gen Z
The power of public relations is not lost on Generation Z. It does, however, work differently. According to Forbes, this generation’s understanding of public relations is far more consumer-based and authenticity-focused. When a member of Gen Z hears the term PR, they think of product samples and brand merchandise rather than more traditional PR tools like earned media, storytelling and [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Planning, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Strategy
14Apr
Guide to Blogging for SEO: Refresher on Tips & Takeaways from Semrush’s 2022 Report
A little over a year ago, we published a post sharing four tips to optimize blogging for SEO. With 2022 well underway, we want to revisit those tips and determine if and how SEO content development strategies have evolved in just one year. As a quick refresher, blogging is an important tactic to improve SEO because it can help [...]
Filed under: COMMUNIQUÉ PR, Execution, PR trends, PUBLIC RELATIONS, Social media, Strategy, Technology, Writing
31Mar
Social Listening: Best Practices
Monitoring social media and listening to conversations about your brand, your competitors’ brands and critical issues facing your industry is important if you’re going to stay up to speed on trends. You may also glean information from these discussions that can be applied to your business to make it stronger. Given the importance of listening, I’ve decided to revisit some [...]
Filed under: COMMUNIQUÉ PR, Monitor and Measure, PR trends, PUBLIC RELATIONS, Reputation Management, Social media, Technology