Jennifer Gehrt | Communiqué PR
29Feb
20 Years of Teamwork: Celebrating the Heart of Communiqué PR
As Colleen wrote earlier this month, 2024 marks Communiqué PR 20th year in business. While we commemorate this anniversary, we also want to reflect on the incredible individuals we have worked with over the years. The team has been instrumental in creating a vibrant culture at Communiqué PR, which has been so important to our success. When Colleen and I [...]
Filed under: Career, Collaboration, COMMUNIQUÉ PR, Diversity, Experience, Leadership, Our Results, PUBLIC RELATIONS, Remote Work, Spirit, WORK
21Dec
Navigating the PR Landscape of IPOs: Strategic Considerations
As companies take their first steps toward an Initial Public Offering (IPO), they face not just financial scrutiny but also an invaluable chance to elevate their public image and attract a varied investor base. Seizing this opportunity, though, can be tricky. An investor base may include institutional investors like mutual funds, retail investors seeking new opportunities, company insiders invested in [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS
28Sep
AI won’t eclipse the value of human professionals
A few weeks ago, a colleague shared an article about how generative AI could reduce billable hours in the PR industry. The author argued that AI’s ability to enhance productivity and efficiency poses a significant challenge to businesses that rely on hourly billings. Disruption of this model could be problematic for many firms, especially considering this 2022 study by Gould+Partners. [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS, Technology, WORK, Writing
25Aug
Living Our Core Values: The Foundation of Our Culture
In the fast-paced business world, values are often discussed but seldom lived. At Communiqué PR, we believe in articulating and embedding our values into every aspect of our work culture. These aren’t just words on a wall; they are the principles that guide our every action and decision. Below is a summary of our six core values and what they [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS
25May
Cultivating a PR Strategy That’s Unique to Your Brand
Sometimes, public relations can feel like personal fashion: We all want a unique style. You might experiment with what others are doing only to discover it falls short for your brand or audience. So how can your company devise a strategy that truly works? In the fast-paced world of PR, it's essential to step back and take stock. Acknowledging even [...]
Filed under: Branding, Positioning, PR trends, PUBLIC RELATIONS, Reputation Management, Sources, Strategy
30Mar
Take ChatGPT for a spin without compromising confidential data
As a daily user of ChatGPT for the past several months, I've come to regard it as an indispensable resource in my digital toolkit. Since it’s still relatively new for many, I thought it might be useful to share a list of my favorite prompts with those curious about ChatGPT, as well as some essential security considerations. An important caveat [...]
Filed under: Sources, Strategy, Tech Industry, Technology, Writing
16Feb
Brand Names 101: Naming Convention Pros and Cons
Recently, I heard an advertisement for a medication with a memorable-yet-grating name. The marketers might have chosen it for its uplifting connotations, but to me the name felt immature, juvenile and lacking in sophistication. It led me to reflect on the art and science that is naming, and how a name can impact a brand’s identity and success. Brand names [...]
Filed under: INDUSTRY, WORK
10Nov
Layoff communications: A few thoughts
What do Twitter, Meta, Redfin and Zillow share in common? They’ve all laid off or announced plans to lay off employees. (For more information on company layoffs, this CNBC article is helpful.) Given this recent turbulence in the tech sector, we thought it would be helpful to share some reminders about internal and external communications when planning for or reducing [...]
Filed under: Career, COMMUNIQUÉ PR, Crisis Communications, Execution, Experience, Monitor and Measure, Planning, PUBLIC RELATIONS, Reputation Management, Strategy, WORK
06Oct
The Benefits of Talking it Out
Getting everyone on the same page can be a daunting task. If you work in public relations, you know people often see the world in different ways, which can make it hard to agree on a strategy. Talking can help, of course. But according to scientists, certain types of conversations may hold the key to achieving group consensus. A recent [...]
Filed under: Collaboration, Diversity, Leadership, Spirit, WORK
06Sep
2022 YTD PR Results for Kantola
It's incredible to see how many publications today focus on diversity, equity and inclusion. While I haven't done a comprehensive review of mid-1990s or 2000s content, I don't remember past editors and reporters consistently covering these workplace issues. Today, however, a wide range of outlets are interested in writing about this subject, often to educate leaders, managers, and individuals on [...]
Filed under: COMMUNIQUÉ PR, Diversity, Education, Execution, Media, Monitor and Measure, Our Results, PUBLIC RELATIONS, Strategy, Writing
28Jul
What Analytic Research Service Is Best for You?
Many of our clients are committed to creating and publicizing meaningful thought leadership content in the form of surveys, white papers, briefing papers, podcasts and webinars. In fact, today it seems like there have never been more opportunities for content placement. The key, however, is to make sure the things that you’re creating are truly valuable. Content needs to be [...]
Filed under: COMMUNIQUÉ PR, Education, Experience, Monitor and Measure, Planning, PUBLIC RELATIONS, Sources, Strategy, Technology
14Jun
What is happening with the economy?
You’d have to be under a rock not to have noticed the inflation. In addition to this, the Federal Reserve has raised interest rates. We’ve continued to see supply issues, and the World Bank warns that economists are concerned we may suffer 1970s-style stagflation. (In case you’re not familiar with it, according to Wikipedia, stagflation is the twin problems of [...]
Filed under: COMMUNIQUÉ PR, Experience, News
02Oct
Best Practices for Summarizing Qualitative Research Findings
One of our client’s recently asked us to help with a research project to learn more about staff perceptions. Our ultimate goal was to discover staff attitudes and beliefs articulated in their own words. To gather this qualitative information, we decided to do one-on-one interviews, as opposed to a focus group, because we were interested in individuals’ perspectives without the [...]
Filed under: COMMUNIQUÉ PR, Execution, PUBLIC RELATIONS
30Aug
YTD Results for A Place for Mom
Each year, I like to write about A Place for Mom, the largest senior living referral service in North America, and share a summary of the articles about the company and senior living. This year we continued building thought leadership for the company and its executives through a combination of news coverage, placement of content, and pursuit of awards. For [...]
Filed under: COMMUNIQUÉ PR, Consumer, Execution, INDUSTRY, Our Results
02Aug
Erin Meyer’s Guide to Cultural Competence
Recently I was at a meeting where the head of global communications for a Fortune 100 company recommended that managers read a book called “The Culture Map: Breaking Through the Invisible Boundaries of Global Business” by Erin Meyer. He raved about the book as a wonderful resource to those doing business with people in different countries. As a small boutique [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS, Strategy
Core Values of Communiqué Public Relations
Our vision at Communiqué is to provide compelling, effective and results-driven public relations services that succeed on multiple levels for our clients. Guiding us in our work is a set of simple yet dynamic core values. These values provide a beacon by which we live and conduct our business, a basis for our actions, and a framework for our team: [...]
Filed under: Branding, COMMUNIQUÉ PR, PUBLIC RELATIONS
Link Baiting: Effective or Not?
In the past two weeks several of our clients have asked us about link baiting, the practice of creating valuable content for one’s website that encourages people to link to it from other websites. This practice is popular with some companies and individuals because the quantity and quality of inbound links are two of the many metrics used by a [...]
Filed under: Reputation Management, Strategy
Tools for Fundraising
In June 2010, I wrote about how nonprofit organizations are using social media to achieve their fundraising goals. Today, I want to expand on this topic by sharing an article on Mashable that provides a list of 10 tools that make it easier for people and organizations to raise money. I found this article to be informative and helpful in [...]
Filed under: Consumer, Non-profit, Social media
The Power of Blogs
Recently I came across an article on Mashable’s website entitled, “10 Tips for Corporate Blogging.” The article opens with the following statement, “In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog, companies should be taking note on how to improve their blogs, attract more readers and get more results.” [...]
Filed under: Consumer, Media, PR trends, Social media