Carley Gray | Communiqué PR
15Aug
How to Leverage LinkedIn’s New Company Following Feature
On LinkedIn, monitoring activity from customers, partners, and competitors is crucial to understanding your industry’s landscape and growing your network. Companies use information from LinkedIn feeds for business development, competitor analysis, and communication strategies. Engaging with other accounts’ posts, for example, can also boost your company’s profile and enhance relationships. In my last blog post, “How to Interact with Customer [...]
Filed under: PUBLIC RELATIONS, Social media
23May
How to Interact with Customer Accounts on LinkedIn for Business Growth
Everyone is looking for ways to enhance brand visibility and create opportunities for meaningful interactions with customers and partners. LinkedIn is a powerful tool for both. This blog post details how to use your business’s LinkedIn profile to create lasting relationships and increase your organization’s presence. In a previous post, “LinkedIn Posting Dos and Don’ts,” I discussed best practices for [...]
Filed under: Media, PUBLIC RELATIONS, Social media, Technology, Writing
07Mar
A Guide to Creating Useful AI-Generated Images
At Communiqué PR, we’ve seen an increase in clients and publications using AI-generated images to accompany articles. This is no surprise—AI-generated images can be produced quickly and easily. While these images are easy and efficient to create, they can come with limitations. They might fail to align with the intended tone or theme of an article, lack aesthetic appeal, [...]
Filed under: PUBLIC RELATIONS
14Dec
BNSF Railway Goes Live with Tideworks’ Intermodal TOS
Tideworks Technology® Inc., a full-service provider of comprehensive terminal operating systems (TOS), recently announced its launch of the Intermodal Pro® intermodal TOS and Traffic Control™ equipment dispatch system at BNSF Railway’s Memphis facility. BNSF is the largest freight railroad in the U.S., a North American Class I railroad that plays a crucial role in the North American supply chain. To [...]
Filed under: COMMUNIQUÉ PR, Media, News, Our Results, PUBLIC RELATIONS
21Sep
Four Tips for Writing a Technical Article
Writing an article for your client on a technical subject matter can be daunting. Industry jargon, technicalities and the subject’s inner workings can make this kind of writing uniquely complex. However, writing about a technical subject from an outside perspective has its own advantages. It helps ensure the language is accessible and clear to a new audience. In this blog [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS, Sources, Strategy, Technology, Writing
13Jul
Delta-Q Technologies Expands RQ Series with New High-Performance Charger
Delta-Q Technologies (Delta-Q), a leading provider of battery charging solutions, recently announced the release of its new high-performance charger, the RQ700. A part of the RQ Series, the RQ700 provides a high-volume, cost-effective charging solution for battery-powered light e-mobility, industrial and commercial equipment. To create a successful announcement, our CPR team worked with Delta-Q to implement our media strategy. We [...]
Filed under: COMMUNIQUÉ PR, Media, Our Results, PUBLIC RELATIONS, Tech Industry
04May
Navigating the Digital Landscape: How PR Firms Can Help with Website Reviews and Updates
In today’s digital landscape, a company’s website is a vital point of contact and source of information for clients, partners and employees. Your website is often the first impression a potential customer or employee has of your organization, providing them with a glimpse into your company’s culture and professional environment. So, it’s imperative that your online presence is user-friendly, aesthetically [...]
Filed under: Branding, Email, Media, PUBLIC RELATIONS, Technology
28Mar
Conducting Media Outreach for Multiple Trade Shows at the Same Time
This March, Delta-Q Technologies attended two trade shows, CONEXPO and ProMat. Both were great opportunities to showcase its new 3-in-1 mid-power charging solution, the XV3300. The hurdle? The two shows had different themes. CONEXPO focuses on the latest construction trends and equipment, while ProMat centers around manufacturing and supply chain innovations. That meant we had to conduct different media outreach [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, News, Our Results, PUBLIC RELATIONS, Tech Industry
14Feb
LinkedIn Posting Dos and Don’ts
When it comes to best practices, social media can be tricky to navigate, especially when the platform is used predominantly for networking in a professional environment like LinkedIn. Specifically, it can be hard for users to decipher what content to share, when to share it, who to engage with, and how to represent their best professional selves. Below I [...]
Filed under: Media, Planning, Positioning, PUBLIC RELATIONS, Social media, Strategy, Writing
05Jan
The Value of Hosting an Annual Member Meeting
Last month I had the pleasure of attending the annual meeting of the National Association of Waterfront Employers (NAWE), a trade association whose member companies include privately owned stevedores, marine terminal operators and other waterfront-related employees. Members gathered at this event in Washington, D.C., to discuss trends and issues affecting the maritime and terminal operating industries. They also had the [...]
Filed under: Collaboration, INDUSTRY, Leadership, Spirit, WORK
06Dec
Ringing in the new year with fresh PR strategies
With 2022 nearly gone, it’s time to begin planning for the coming year. Strategic planning helps make sure you’re clear about your client’s business and communications objectives and how to achieve them in 2023. Below are five tips for strategizing in the new year. Realign on communication objectives Clear objectives create winning strategies. Have a conversation with your client about [...]
Filed under: COMMUNIQUÉ PR, Planning, PR trends, PUBLIC RELATIONS, Strategy
03Nov
Looking for a career in PR? Here’s what to consider.
When looking for your first PR job, this industry might seem at once unimaginably exciting and yet impossibly opaque. Some surprising questions might pop up during your first job search. As someone in the early stages of their PR career, I have some insight into the industry that might be helpful to those trying to break into PR. Here are [...]
Filed under: Career, COMMUNIQUÉ PR, Education, PUBLIC RELATIONS, WORK
04Oct
PR Business Development 101
The PR landscape is becoming more competitive than ever. There are more than 54,000 public relations firms in the United States, and in 2022, the industry grew by 5.2%. Given the normalization of remote services, that growth is expected to continue. That makes clients more valuable than ever. Clients make up the foundation of any PR firm, and business development [...]
Filed under: COMMUNIQUÉ PR, Education, Planning, PR trends, PUBLIC RELATIONS, Sources, Strategy
01Sep
Five Ways to Better Understand your Client’s Industry
A PR professional who fails to educate themselves about a client’s industry is like a ship captain with no map; you will find yourself going nowhere or steering in the wrong direction. Becoming an expert in your clients’ fields helps you see how you can add value. Understanding their industry will help you reach target audiences and help clients to [...]
Filed under: COMMUNIQUÉ PR, Experience, INDUSTRY, Jobs, PUBLIC RELATIONS
14Jul
Best Practices for Remote Onboarding
Starting a new job can be daunting. Oftentimes it brings a variety of challenges, such as a more intensive workload, new co-workers to meet, new software to learn, and new institutional knowledge to acquire. Overcoming these hurdles during an in-person onboarding can be difficult. In a fully remote environment, though, these challenges can seem overwhelming. With 36.2 million Americans expected [...]
Filed under: Career, Collaboration, COMMUNIQUÉ PR, Experience, Jobs, Remote Work, WORK