Colleen Moffitt | Communiqué PR
11Jul
Brand Evolution: Carbon Robotics’ Shift from Startup to Esteemed AgTech Leader
Carbon Robotics began as a promising startup. It’s now recognized as an agtech leader. The company’s numerous industry awards and extensive media coverage in 2024 reflects its growing influence and commitment to revolutionizing sustainable farming practices. Known for its innovative LaserWeeder, Carbon Robotics has raised a total of $85 million in funding and has continued to make technological advancements, expand [...]
Filed under: COMMUNIQUÉ PR, Our Results, PUBLIC RELATIONS
18Apr
From Data to Diplomacy: Essential PR Skills for the Modern World
When communication is both art and armor, mastering Public Relations is akin to unlocking superpowers. Whether it's wielding data, captivating audiences with storytelling, navigating the digital landscape, resolving crises with swift diplomacy, or embracing global perspectives, each skill elevates your PR prowess. Here are five essential skills that every communicator needs: Analytics Armor: Leverage data to strengthen PR strategies. How [...]
Filed under: COMMUNIQUÉ PR, Education, PUBLIC RELATIONS, Strategy, Writing
15Feb
Two Decades Driving Client Success: Communiqué PR at 20
Over the past twenty years, we’ve witnessed extraordinary change. The emergence of the iPhone in 2007, the rise of social media, and the creation of influencer culture have reshaped how we communicate, creating an increasingly digital and interconnected world. We’ve also seen dramatic shifts fueled by the advent of cloud computing, a global financial crisis, the ascent of e-commerce, rapid [...]
Filed under: COMMUNIQUÉ PR, Experience, Our Results, PUBLIC RELATIONS
09Nov
Strategic PR paves the path to IPOs and acquisitions
In today’s marketplace, rolling out a successful initial public offering (IPO) or becoming an attractive acquisition target requires meticulous planning, preparation, and strategic communication. Strategic public relations can be crucial to successfully positioning your company for these milestones, but that journey begins years in advance. In our current economy, there is a tendency to focus more on the present than [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS
17Aug
Small Satellites, Big Dreams: Unveiling LeoStella’s Next-Gen Satellite Bus
Small satellites are growing up: getting bigger, more powerful and capable of supporting increasingly complex missions. That doesn’t mean, however, their price tags and time to market are falling back to the legacy space days and their hundred-million-dollar budgets and years-long development. Earlier this month at the Small Sat Conference in Logan, Utah, LeoStella, a U.S.-based small satellite design and [...]
Filed under: COMMUNIQUÉ PR, News, Our Results, PUBLIC RELATIONS, Space Industry
13Apr
Mastering Nonverbal Communication in Virtual Meetings & Across Cultures: Tips and Insights for Success
Many people have heard or read the data about the importance of nonverbal communication in conveying information. Experts often report that nonverbals are more powerful than the words we actually use. In fact, studies suggest that nonverbal communication accounts for 70 to 93% of communication – including body language, gestures, eye contact, facial expressions, voice (volume, rate, pitch, and timbre) [...]
Filed under: Collaboration, COMMUNIQUÉ PR, Remote Work, Technology
26Jan
Thought Leadership, Storytelling and Being a Resource for Media
Thought leadership is a powerful tool for building credibility, establishing yourself as an expert in your field, and gaining visibility for your brand. A key element of successful thought leadership is storytelling. Using stories to communicate your ideas and insights can engage your audience, build emotional connections, and make your message more memorable. One of the most powerful aspects of [...]
Filed under: COMMUNIQUÉ PR, Execution, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Sources, Strategy, Writing
10Jan
Preparing for a recession: How CMOs can adjust PR strategies to protect reputation
Media are broadly reporting that a recession is coming in 2023. As stated in a recent Bloomberg article, “It may be one of the most anticipated recessions of all time …” Given the pending economic downturn, CMOs and marketing professionals must consider adjusting strategic marketing and communication activities to effectively manage their company’s reputation and build trust amid these headwinds. An economic [...]
Filed under: Branding, INDUSTRY, Planning, PUBLIC RELATIONS, Strategy
17Nov
Should Companies Deactivate their Corporate Twitter Accounts?
Since Elon Musk took over at Twitter, an increasing number of advertisers have suspended activity on Twitter, while staffing cuts, changed policies and fake accounts have created chaos. According to DigiDay, “GroupM, the world’s largest media buying agency, is telling clients that Twitter is now a ‘high risk’ media buy following a barrage of controversies, U-turns and confusion that capped [...]
Filed under: Branding, Crisis Communications, Media, PUBLIC RELATIONS, Reputation Management, Social media
20Sep
Communiqué PR Extends its Reach to Japan Through the Public Relations Network with the Addition of Tokyo-based PR Agency, Custom Media
The Public Relations Network (PRN) recently welcomed Tokyo-based Custom Media into its network of international PR agencies. Communiqué PR has been a member of PRN for 10 years. During that time its clients have benefited from in-country PR expertise around the world. We are thrilled to now have a top-notch PR team in Japan we can partner with on behalf [...]
Filed under: Collaboration, COMMUNIQUÉ PR, News, PUBLIC RELATIONS
16Aug
How, Why and When to Conduct a Marcom Audit
A marcom audit – the comprehensive review of the existing marketing plan, business and communication objectives, the strategies and activities being executed, the results secured, and the competitive market landscape – is a fundamental step in developing or updating your marketing strategy. This type of audit assesses the resources a company leverages, the messages reaching its target audiences, and [...]
Filed under: COMMUNIQUÉ PR, Experience
21Jul
International PR and Improvisation
A room of PR professionals from around the world gathered in Madrid to participate in the PR Network's semi-annual members meeting. The first session of the day found us learning about improvisation and the relevance to PR and team dynamics. You might be wondering, why improv? As it turns out, an ability to improvise is linked to organizational agility. According [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Positioning, PR trends, PUBLIC RELATIONS, Strategy
24May
CMOs Continue to Grapple With Pressure
The WSJ reported earlier this month that the average tenure for chief marketing officers (CMOs) remains at its lowest level in the past decade. Annual research from executive search and leadership advisory firm Spencer Stuart found that the average tenure for CMOs is 40 months. The average tenure of CEOs is climbing – now at an average of 85 months. [...]
Filed under: Career, COMMUNIQUÉ PR, Execution, INDUSTRY, Leadership, Monitor and Measure, Planning, PR trends, PUBLIC RELATIONS, Strategy, WORK
12Apr
The Importance of Communication During Times of Uncertainty
Communication is critical in times of uncertainty. The current geopolitical conflict in Ukraine and the economic climate are increasing uncertainty for employees, customers and partners. CEOs and business leaders need to communicate responsively and thoughtfully. The CEO of Forrester recently advised CEOs to ask their direct reports three key questions specific to the Ukraine war: “Are we ready for the [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Consumer, Crisis Communications, Planning, Positioning, PUBLIC RELATIONS, Tech Industry
10Mar
Tips for Creating a Connection Through Storytelling
As Seth Godin, entrepreneur, best-selling author and speaker said, “Marketing is no longer about the stuff that you make, but about the stories you tell.” The same is true for public relations: effective PR requires quality storytelling. In her Harvard Business Review article, How to Tell a Great Story, Carolyn O’Hara explains that “stories create “sticky” memories by attaching emotions [...]
Filed under: COMMUNIQUÉ PR, Positioning, PUBLIC RELATIONS, Strategy, Writing
01Feb
Revealed: Most Popular Posts of 2021 vs. 2011
Over the years since we started the Communiqué PR blog, the readership has steadily grown. Our team writes PR-focused posts that provide thought leadership on trends, summarize client results, and offer guidance with tips and tricks relevant to marketing executives, PR practitioners and business leaders. It is revealing to look back at what posts were most popular with our readers [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Media, PR trends, PUBLIC RELATIONS, Strategy, WORK
02Dec
Insurance Claims Monitoring Platform Eliminates Bias in Fraud Detection, Raises $30M in Series-B Funding
One of our newest clients, owl.co, an insurance claims monitoring platform, recently announced securing $30 million in Series-B funding. The funding round was led by Cota Capital and joined by Sorenson Ventures, FUSE, Impression Ventures, Luge Capital, and Plug and Play Ventures. owl.co will utilize the funding to scale its insurance claims monitoring platform and expand its team. The company plans [...]
Filed under: COMMUNIQUÉ PR, Execution, INDUSTRY, Media, Our Results, Positioning, PUBLIC RELATIONS, Strategy, Tech Industry
12Oct
Tracking Success: Using Metrics to Optimize Your PR Program
Dry as it may seem, tracking the impact of a PR campaign is crucial to success, and has evolved over the years. The gathered metrics and subsequent analysis can beneficially inform budgeting and allocation of resources moving forward and can guide changes to messaging, audience engagement strategies, and sales processes. Yet measuring the power of PR can be challenging. The [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Monitor and Measure, PUBLIC RELATIONS, Strategy
07Sep
Communiqué PR is Adding to its Team!
Due to growth across the firm, we are looking to add several individuals to our team. The Communiqué PR team is made up of highly collaborative professionals that provide strategic counsel and tactical support for our clients across a variety of industries. Our team is collectively focused on delivering exceptional results to help our clients achieve their most important business [...]
Filed under: Career, COMMUNIQUÉ PR, Education, Jobs, Leadership, News, PUBLIC RELATIONS, Remote Work, WORK
06May
Global Survey Reveals What Reporters Want
Cision released its 2021 Global State of the Media Report in mid-April. The report shares findings and insights from the company’s global survey of more than 2,700 journalists across 15 countries between Feb. 1, 2021 and March 1, 2021. The most recent report is once again full of interesting data points. Below are a few of the most compelling findings: [...]
Filed under: COMMUNIQUÉ PR, Education, Email, Execution, Media, Positioning, PUBLIC RELATIONS, Strategy