New York Times | Communiqué PR
06Oct
The Benefits of Talking it Out
Getting everyone on the same page can be a daunting task. If you work in public relations, you know people often see the world in different ways, which can make it hard to agree on a strategy. Talking can help, of course. But according to scientists, certain types of conversations may hold the key to achieving group consensus. A recent [...]
Filed under: Collaboration, Diversity, Leadership, Spirit, WORK
26Oct
5 Tips for Building Relationships with National Journalists and Media
“For forever and a day, I shall chase that white whale." – Captain Ahab, “Moby Dick” Had Captain Ahab worked in public relations instead of whaling, his quote may have referred to securing the elusive, top-tier national coverage that so many clients seek. Everyone wants to see their name in valued news outlets such as The New York Times, The [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Planning, Positioning, PUBLIC RELATIONS, Strategy, Writing
20Feb
Contextualizing the News
On a recent long walk I decided to listen to the January 31 episode of The Daily, in which host Michael Barbaro interviewed Dean Baquet, the executive editor of The New York Times. Their discussion focused on The Time’s coverage of the 2016 presidential campaign and how articles leading up to the election contextualized the candidates, and perhaps unfairly, influenced [...]
Filed under: COMMUNIQUÉ PR, Education Industry, Media, News, Social media, Sources
Stay Smart and Informed With Podcasts – Your PR Career May Depend on It
Whether it’s an hour spent in bumper-to-bumper traffic, a 20-minute walk to class, or sitting on the bus through 37 stops, most people have to endure some form of a daily commute. The way we spend that commute time, however, can vary significantly. Some people listen to music, some read books, and others talk on the phone. Personally, after exhausting [...]
Filed under: COMMUNIQUÉ PR
Our Most Popular Posts: Q1 2011
The Communiqué PR team publishes new content on our blog several times a week. We strive to provide our readers with valuable information, analysis and tips relevant to today’s communicators and executives. Given the amount of information we all receive daily, we recognize you may not read each and every blog post. So we thought it might be valuable to [...]
Filed under: Branding, COMMUNIQUÉ PR, Consumer, Execution, Jobs, Planning, Positioning, PR trends, Social media, Strategy
Management Best Practices – Ideas From Google
Recently, a colleague of mine sent me an article from the New York Times that is an excellent read for anyone managing or leading people. The article entitled, “Google’s Quest to Build a Better Boss” highlights how Google analyzed and identified best practices for producing highly effective managers. We thought we’d highlight the article here on our blog for those [...]
Filed under: Business to Business, News, Strategy
The Future of Journalism and its Effect on Communication Strategy
The field of communication – whether public relations, marketing or journalism – is constantly changing and morphing with the steady flow of emerging technologies. As experts in the field, we must be mindful of the trends and learn to adapt. This includes becoming savvy with new social media platforms, hip blogs and industry trends, so that we know what is [...]
Filed under: COMMUNIQUÉ PR
The Long Lost Art of Phone Conversation
Last week, I read a really interesting article in the New York Times titled, “Don’t Call Me, I Won’t Call You” by Pamela Paul. The story examines the cultural shift from using the telephone (including mobile phones) as a primary communication tool to today’s ever present preference of email and text. Paul writes, “According to Nielsen Media, even on cellphones, [...]
Filed under: Media, Planning, Reputation Management, Strategy, Tech Industry
PR Predictions for 2011
Making predictions and preparing for the future requires reflecting on the past. What changes happened in 2010 that will impact PR professionals in 2011? I recently made the transition from journalism into PR. During the four years I spent as a reporter, I watched the industry transform with a surge in social media and web-based news. Viewers devour news they [...]
Filed under: COMMUNIQUÉ PR, PR trends
Are Product Reviews Still Relevant?
Prior to the arrival of mass blogging platforms, such as Wordpress, Tumblr & Blogger, product reviews were the bread and butter of a new or updated product’s world debut. PR pros would enlist key reviewers from the most influential publications to honor an embargo, and in return, receive shiny new hardware or a snazzy software package to test drive before [...]
Filed under: Business to Business, Consumer, Media, Planning
Digital Reporting Continues to Change the Face of Journalism
On Monday, the New York Times ran an interesting article on a recent presentation at SXSW called, “Process Journalism: Getting it First While Getting it Right.” The panel included reporters Robert Mackey from the New York Times, Monica Guzman of SeattlePI.com, blogger Jesus Diaz with Gizmodo.com, Will Sullivan from Journerdism.com and Moka Pantages of the Wikimedia Foundation. The discussion focused [...]
Filed under: Media, PR trends, Social media
Should Your School Be Using Social Media?
I serve on the Board of Trustees for Villa Academy, a private independent school in Seattle educating children in kindergarten through the eighth grade. In the past several months, I have been thinking about how Facebook could be used by Villa and other elementary and middle schools to help them achieve their top objectives. I began brainstorming by reviewing a [...]
Filed under: Social media
Facebook & Public Relations
I was reading the New York Times and came across an article entitled, "How to Market Your Business with Facebook." As we work to help our clients reach the right audiences, we are increasingly thinking about Facebook with its audience of more than 300 million active users. As PR practitioners, we are not so interested in the advertising opportunities, rather [...]
Filed under: PR trends, Social media
Public Relations Lessons From Silicon Valley
A recent article on PR and start-ups in the Silicon Valley by Claire Cain Miller of the New York Times, reminds PR professionals that the media landscape continues to evolve and the role PR plays is crucial to helping clients navigate these new waters. Cain Miller recounts a recent brainstorming session she attended with publicist Brooke Hammerling with Brew Media [...]
Filed under: Execution, Media, Social media, Tech Industry
Personal Branding for Journalists
Just as companies build brand awareness for products and services, journalists are now building brand awareness for their name. For journalists, creating a name is critical as they work to establish an area of expertise and build credibility among readers. This is especially important for freelance journalists who contribute to a variety of news outlets and rely on their reputation [...]
Filed under: Branding, Media, Social media
Reader’s Digest Searches for Niche Audience
For the past 87 years, Reader's Digest has been a prominent general-interest family magazine intended to appeal to the broad American public. In an effort to revamp and reorganize its image and survive the changing media landscape, Reader's Digest announced it will shift to a more conservative focus and will increase its coverage of inspiring spiritual stories. According to Tom [...]
Filed under: Media, Strategy
Netbooks and the Future of Media
"Information wants to be free." According to Simon Dumenco with Advertising Age, this statement is a truism that is destroying traditional media models. He opines not only does information want to be free, technology itself - computers and software - also want to be free. There is still a lot of discussion about the future of the media industry with [...]
Filed under: Media, Tech Industry
The New York Times Makes a Bold Move to Increase Reader Engagement