We believe in the power of strategic public relations to help companies achieve their business and communication objectives. However, oftentimes people get too focused on the tactics and lose site of the larger strategy and desired outcomes.

This is why we wrote Strategic Public Relations: 10 Principles to Harness the Power of PR. It serves as a resource to remind managers why strategy is important and provide them with practical guidance on how they can be more effective in their communication activities.

Communication is increasingly important to organizations given the saturation and fragmentation of media which makes it more difficult to reach large numbers of consumers through traditional advertising. Furthermore ads are oftentimes seen as less credible by consumers who are looking to their social networks or third-party, independent news sources for brand and product recommendations.

Taking a strategic approach does not have to be difficult or expensive. The principles in the book are straightforward and simple, so they can be applied to any business.

Companies seeking to build their reputations should continue to use public relations as their most strategic weapon. Our book is designed to be a resource for anyone who wants to get top results from PR. We hope it is a book they’ll pick up again and again as a reference.