thought leadership | Communiqué PR
26Jan
Thought Leadership, Storytelling and Being a Resource for Media
Thought leadership is a powerful tool for building credibility, establishing yourself as an expert in your field, and gaining visibility for your brand. A key element of successful thought leadership is storytelling. Using stories to communicate your ideas and insights can engage your audience, build emotional connections, and make your message more memorable. One of the most powerful aspects of [...]
Filed under: COMMUNIQUÉ PR, Execution, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Sources, Strategy, Writing
01Nov
What you should consider before pursuing paid placements
When it comes to thought leadership, paid placements are often go-to tools. A well-placed thought leadership piece can help an executive position themselves as a subject-matter expert in their industry. However, media placement opportunities have changed dramatically. Many outlets have adopted the pay-to-play model. PR professionals should consider several factors before pursuing a paid placement opportunity for clients. Here are [...]
Filed under: COMMUNIQUÉ PR, Execution, Monitor and Measure, Planning, PR trends, PUBLIC RELATIONS, Social media, Sources, Strategy
22Sep
The Four R’s: Tips for reusing thought leadership content
It’s no secret that PR professionals spend a great deal of time developing thought leadership opportunities for clients. As a result, we’re often left with an abundance of ideas and content. However, things don’t always go according to plan, and we’re often left with these questions: How do we ensure content reaches the right audiences? How can we capitalize on [...]
Filed under: COMMUNIQUÉ PR, Experience, Planning, PUBLIC RELATIONS, Social media, Strategy, Writing
14Dec
Best Practices for a Successful Panel
I am currently a public relations intern at Communiqué PR, working toward a BA in marketing and management at Seattle University (SU). In addition to school and work, I am nurturing leadership opportunities by running for executive positions, making connections with professors and community leaders, and taking full advantage of public speaking and panel opportunities. Various conferences and retreats have [...]
Filed under: Career, COMMUNIQUÉ PR, Execution, Leadership, Planning
07Dec
Year in Review: Snapshot of Bylines and Blogs Developed on Behalf of Intrado
Communiqué PR has had the opportunity to work with Flowroute, now part of Intrado, for nearly seven years. Throughout this time, we have worked with the company's team to support various communications projects, including announcing company news, developing blog content, and conducting media outreach around industry trade shows. In 2021, we began working with Intrado's UCaaS group to develop blog content [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Execution, INDUSTRY, Infrastructure Industry, Our Results, Strategy, Tech Industry
22Dec
2020 Year-End Results: BitTitan Thought Leadership Extends Overseas
To say the least, this past year has been one of unprecedented change. The phrase “new normal” has entered our daily lexicon, as the impacts of the COVID-19 pandemic have significantly altered how we live, gather, socialize and work. No person nor business has been immune to the change. Our client BitTitan, a Seattle-based cloud enablement company that is the [...]
Filed under: COMMUNIQUÉ PR, Media, Our Results, PR trends, PUBLIC RELATIONS, Tech Industry
03Oct
Modern Thought Leadership
The Holmes Report recently published an article about the evolution of B2B thought leadership that got me to click through and read, and now write, about it. As PR professionals, we often spend time defining what a thought leader is for clients and explaining how we establish their thought leadership platform. But, what does it all mean? The article titled, [...]
Filed under: Business to Business, COMMUNIQUÉ PR
What, Exactly, Is Thought Leadership?
Over the time that I have worked at Communiqué, the term “thought leader” has popped up frequently. In fact, it’s kind of been everywhere. Thought leaders are mentioned in articles, blog posts are written about the importance of developing thought leadership, and thought leaders are sought out for speaking opportunities. At first, I didn’t give the term much thought because, [...]
Filed under: Branding, COMMUNIQUÉ PR, Positioning
Keeping It Personal: What Companies and Brands Need to Know About Content
LinkedIn, and now Facebook, remind us that ultimately we are all influenced by individuals. Both of these platforms prioritize personal content over that of content from publishers, brands and companies. First LinkedIn launched its Pulse publishing capabilities that are available to individuals only (thus far not available to companies), and now Facebook has announced that its algorithm will prioritize personal [...]
Filed under: Branding, COMMUNIQUÉ PR, Positioning, PR trends, Social media, Strategy
3 Reasons Why Brands Should Celebrate Twitter’s Rumored 10,000-Character Limit Expansion
“Deliver a message or an offer with a call to action; you can also insert a link and a hashtag so your target audience will see this #Twitter” The above statement is exactly 140-characters long, which meets Twitter’s legendary length restriction for a tweet. I love Twitter because it’s a simple, intuitive tool and timely news source, especially for media [...]
Filed under: COMMUNIQUÉ PR, Media, PR trends, Social media, Strategy, Tech Industry
How to Drive Meaningful Coverage Without Hard News
One of the most exciting and challenging aspects of our work in PR is driving coverage in the absence of hard news. Without funding announcements, partnerships, or new products to announce, how can PR pros drive meaningful coverage for their clients? With a little persistence and a clear plan in place, PR professionals can drive stellar results for clients even [...]
Filed under: INDUSTRY, Media, Planning, Positioning, PUBLIC RELATIONS, Strategy
3 Ways to Take Advantage of LinkedIn’s Publishing Model
The New York Times recently profiled professional networking leader LinkedIn in a June 16, 2013, article titled “LinkedIn Builds Its Publishing Presence.” The article points out what you may have noticed if you’re an active LinkedIn user: The network is no longer just a place to post your resume and call it a day. Rather, LinkedIn has developed a host [...]
Filed under: Media, Reputation Management, Social media
Corporate Blogging Best Practices from PRNewswire
Having a corporate blog can be a huge resource for driving traffic to your company’s website, building out your business, and garnering media coverage. However, with so many competing platforms and styles of blogging, it can be difficult to determine what is best for your business. I recently attended PRNewswire’s webinar “ Corporate Blogging Best Practices: Building Your Brand & [...]
Filed under: Branding, INDUSTRY, PR trends, PUBLIC RELATIONS, Reputation Management, Social media
Blogs: The Pillars of B2B Social Media Strategies
We often get questions from our clients, particularly in the B2B space, around the value of blogging. Do people really read blogs anymore? Why invest in a blog over Twitter or Facebook? How do you launch a successful blog? The reality is that today’s businesses are driven by data, insight and engagement with their target audiences making blogging a key [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Positioning, Social media, Strategy
Establishing Thought Leadership in Vertical Markets
Establishing thought leadership in vertical markets can help a company raise its profile, distinguish it from competitors, drive new customer leads, and ultimately, increase revenue. In fact, according to a press release from leading research firm Gartner, thought leadership can be a “powerful tool for improved marketing success in IT services.” As we have written in an earlier post, there [...]
Filed under: Business to Business, Our Results, Reputation Management, Tech Industry
Encouraging Readers to Comment on Your Blog
Blogs touch tens of millions of people in the U.S. and this number continues to grow daily. In fact, according to an eMarketer report from 2009, approximately 96.6 million U.S. Internet users read a blog at least once a month, representing 48.5 percent of the Internet population. The same report predicts by 2013, this number will grow to 128.2 million, [...]
Filed under: PR trends, Social media
Establishing Thought Leadership Through PR
In previous blog posts we've written about thought leadership – sharing examples of how we have helped our clients establish themselves as a thought leader in a particular category. With the New Year and many companies setting goals around establishing thought leadership, we thought it would be helpful to revisit the topic beginning with our definition. Thought leadership is when [...]
Filed under: Business to Business, PR trends, Reputation Management, Social media, Strategy
Economy Threatens Children’s Health
Today the Seattle Post-Intelligencer published an op-ed article by Dr. Thomas Hansen, CEO of Seattle Children's Hospital, which discusses how the steep rise in children with chronic illnesses over the last 50 years is pushing hospital executives to closely monitor and incorporate disease trajectories into the strategic planning. The article, located on page a13 of the editorial section, also examines [...]
Filed under: Consumer
Leveraging Newsworthy Trends for Feature Stories
These days, the national media seems to be focused on two stories: the upcoming presidential election and the economic crisis. In the past few months, the media has churned out thousands of stories with hundreds of different angles on each of these topics - everything from how the economy will impact the holidays to how the crisis is affecting pets. [...]
Filed under: Execution, Media, PR trends, Strategy