Thought Leadership, Storytelling and Being a Resource for Media
What you should consider before pursuing paid placements
The Four R’s: Tips for reusing thought leadership content
Best Practices for a Successful Panel
Year in Review: Snapshot of Bylines and Blogs Developed on Behalf of Intrado
2020 Year-End Results: BitTitan Thought Leadership Extends Overseas
Modern Thought Leadership
The Holmes Report recently published an article about the evolution of B2B thought leadership that got me to click through and read, and now write, about it. As PR professionals, we often spend time defining what a thought leader is for clients and explaining how we establish their thought leadership platform. But, what does it […]
What, Exactly, Is Thought Leadership?
Over the time that I have worked at Communiqué, the term “thought leader” has popped up frequently. In fact, it’s kind of been everywhere. Thought leaders are mentioned in articles, blog posts are written about the importance of developing thought leadership, and thought leaders are sought out for speaking opportunities. At first, I didn’t give […]
Keeping It Personal: What Companies and Brands Need to Know About Content
LinkedIn, and now Facebook, remind us that ultimately we are all influenced by individuals. Both of these platforms prioritize personal content over that of content from publishers, brands and companies. First LinkedIn launched its Pulse publishing capabilities that are available to individuals only (thus far not available to companies), and now Facebook has announced that […]
3 Reasons Why Brands Should Celebrate Twitter’s Rumored 10,000-Character Limit Expansion
“Deliver a message or an offer with a call to action; you can also insert a link and a hashtag so your target audience will see this #Twitter” The above statement is exactly 140-characters long, which meets Twitter’s legendary length restriction for a tweet. I love Twitter because it’s a simple, intuitive tool and timely […]