As newspapers and magazines continue to cut jobs, it is becoming increasingly difficult for small-to-mid sized companies to compete with larger organizations to garner media attention. So how can a company position itself as a valuable asset and tool for journalists while building trust, credibility and brand awareness with its customers? By becoming an industry thought leader.
Thought leadership can help generate coverage and position a company as an important influencer in the industry. Establishing a thought leadership program requires significant time commitment and dedication. There are several key elements to successfully implementing a thought leadership program. In order to become a well-respected thought leader, consider the following:
As indicated in previous blog posts, some of the ways companies can generate thought leadership include writing byline articles, leveraging newsworthy trends for feature stories and maintaining an informative and engaging corporate blog. In addition, here are other tools such as white papers, case studies and speaking opportunities that can be used to build thought leadership:
Thought leadership can be an effective tool to communicate a company’s passion and commitment to providing its customers and the broader marketplace with valuable perspective and information. We encourage you to generate an ongoing effort towards thought leadership by making it a strategic initiative within your company.
Tags: Blog Posts, Brand Awareness, Byline Articles, Case Studies, Corporate Blog, Credibility, Data Points, E-mail, Feature Stories, Journalist, Media, Resources, Thought Leader, thought leadership, Thought Leadership Program, White Papers Filed under: Planning, Reputation Management, Social media, Strategy
1 Comment
RYErnest |
Nice post u have here 😀 Added to my RSS reader