Credibility | Communiqué PR
PR vs. Advertising: The Difference Between Earned and Paid Media
PR and advertising are both important in a company’s overall marketing mix, but the two play entirely different roles. On a number of occasions, I have had to explain to people what PR is, what PR professionals do, and how PR differs from advertising. To put it simply: PR is earned media and advertising is paid media. With advertising, a [...]
Filed under: COMMUNIQUÉ PR, Strategy
Lessons Learned From the Volkswagen Emissions Scandal
Automobile recall stories have become more and more frequent in recent years, with dubious management decisions and cover ups causing damage to long-admired brands General Motors, Honda, and Chrysler. Most recently, Volkswagen made headlines for an emissions scandal that has already unseated the company’s CEO and promises to cost the Volkswagen billions of dollars in penalties, as well as the [...]
Filed under: Branding, COMMUNIQUÉ PR, Crisis Communications, Execution, Media, Positioning, PUBLIC RELATIONS, Reputation Management, Strategy
5 Ways to Establish Yourself as a Thought Leader
What’s the fun in knowledge if you can’t share it with others? A thought leader – a trusted source, in PR parlance – shares what they know, what they think, and what they believe in with other people. A good way to help develop your career is to develop yourself as a valuable expert in your field. But how exactly [...]
Filed under: Branding, Positioning, PUBLIC RELATIONS, Reputation Management, Strategy
PR and the Art of Persuasion: What PR Professionals Can Learn From Academia
Prior to making a career move to public relations, I worked in academia for six years as an English teacher and tutor. Though the parallels might not seem obvious at first glance, both careers are rooted in creating narratives that persuade an audience. The act of teaching is itself a performance designed to persuade an audience to learn. My experiences [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS
09Feb
Economy Threatens Children’s Health
Today the Seattle Post-Intelligencer published an op-ed article by Dr. Thomas Hansen, CEO of Seattle Children's Hospital, which discusses how the steep rise in children with chronic illnesses over the last 50 years is pushing hospital executives to closely monitor and incorporate disease trajectories into the strategic planning. The article, located on page a13 of the editorial section, also examines [...]
Filed under: Consumer