Case Studies | Communiqué PR
Writing a Case Study? Try Thinking Like a Reporter
Of all of the different types of PR materials we get to develop for our clients – ranging from press releases, media pitches, FAQs, byline articles and more – my all-time favorite is customer case studies. There’s excitement and enthusiasm behind case studies that are all-too often lacking in other types of PR content. For one, case studies typically involve [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Planning, Positioning, PR trends, Strategy
Turning the Spotlight on EMC’s Media and Entertainment Solutions
At Communiqué PR, our client list spans the tech, healthcare and service industries with companies ranging in size from start-ups to global organizations. Last August, we began working with one of the biggest names in IT, EMC Corporation, to increase the visibility of its media and entertainment group. As a global leader in storage for media organizations, EMC’s media and entertainment [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Our Results, Planning, PR trends, PUBLIC RELATIONS, Social media, Strategy, Tech Industry
Serials Solutions and Case Studies
Case studies can be an excellent way to shape perceptions about a company’s service, software or products. For instance, consider Serials Solutions, a provider of services for more than 3,000 libraries worldwide. When I headed off to college in the late 80s, I took a typewriter not a computer. Similarly, the process of conducting research for term papers was very [...]
Filed under: COMMUNIQUÉ PR, Consumer, Execution, Positioning, Strategy
Establishing Thought Leadership Through PR
In previous blog posts we've written about thought leadership – sharing examples of how we have helped our clients establish themselves as a thought leader in a particular category. With the New Year and many companies setting goals around establishing thought leadership, we thought it would be helpful to revisit the topic beginning with our definition. Thought leadership is when [...]
Filed under: Business to Business, PR trends, Reputation Management, Social media, Strategy
Twitterphoria: Adding Twitter Power to Your Marketing Mix, Today
It was such an honor and pleasure to speak to a sell-out crowd at the Puget Sound American Marketing Association (PSAMA) Luncheon last Wed., Sept. 9. My presentation entitled, "Twitterphoria: Adding Twitter Power to Your Marketing Mix, Today", was well received with approximately 150 people in attendance. According to one of the PSAMA board members, it was the second largest [...]
Filed under: PR trends, Social media
Thought Leadership – What Is It and Why Is It So Important?
As newspapers and magazines continue to cut jobs, it is becoming increasingly difficult for small-to-mid sized companies to compete with larger organizations to garner media attention. So how can a company position itself as a valuable asset and tool for journalists while building trust, credibility and brand awareness with its customers? By becoming an industry thought leader. Thought leadership can [...]
Filed under: Planning, Reputation Management, Social media, Strategy