Journalist | Communiqué PR
21Dec
Don’t Print That!
Reputable journalists do their best to attribute the information they publish to a relevant, named source. Offering transparency about a source’s identity, connection to the story and direct quote benefits a journalist’s audience because it builds credibility and allows readers to trust the information. However, there are certain situations where explicit identification or direct quotes may put a source at [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, Education, Execution, Media, PUBLIC RELATIONS, Reputation Management, Sources, Strategy
06May
Global Survey Reveals What Reporters Want
Cision released its 2021 Global State of the Media Report in mid-April. The report shares findings and insights from the company’s global survey of more than 2,700 journalists across 15 countries between Feb. 1, 2021 and March 1, 2021. The most recent report is once again full of interesting data points. Below are a few of the most compelling findings: [...]
Filed under: COMMUNIQUÉ PR, Education, Email, Execution, Media, Positioning, PUBLIC RELATIONS, Strategy
12Nov
Giving Thanks for Journalists and Local News Outlets in a Difficult Year of News Reporting
As PR professionals, an inalienable truth of our work is that we cannot be successful without the help of reporters, journalists, bloggers and news media. We build relationships with media members because we need them. Yes, we rely on journalists for valued coverage, but also for information, guidance and greater insight into what’s going on in our communities. This year, [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Media, News, PR trends, Sources, Strategy
Working With Journalists
There are numerous factors to think about when pitching a story to a journalist, corresponding with them via e-mail or even speaking with them during interviews. Some of us have learned this the hard way, and some of us will learn from other's mistakes. There are a number of journalists who have publicly blacklisted individual PR professionals, and in some [...]
Filed under: Media, PR trends, Strategy
Tips for Working With Broadcast Reporters
Last week we had the opportunity to sit down with a local broadcast reporter and secured her perspective on current trends within broadcast media and offered tips for working with broadcast reporters. Below I have outlined some of the information from that discussion. Trends The economy is affecting broadcast media. There has been wide coverage about print media feeling the [...]
Filed under: Media, PR trends