Brand Awareness | Communiqué PR
03Aug
Barbie’s Masterclass for Building Brand Awareness
In marketing and public relations, few brands have achieved the recognition and success that Mattel has earned for its creation of Barbie. With the release of the highly anticipated movie “Barbie,” consumers are inundated with marketing materials, advertising and collaborations surrounding this household name. When it comes to building brand awareness, PR professionals can learn valuable lessons from “Barbie.” Leveraging [...]
Filed under: Branding, Media, PUBLIC RELATIONS
04Apr
When and Why to Pursue Business Awards
Business awards are an important part of a comprehensive PR program. They validate a company’s accomplishments, raise awareness of its products and boost morale. But developing and submitting award nominations can be time-consuming. That’s why it’s critical to evaluate each award for its potential impact and the company’s likelihood of winning. Below are some reasons to pursue business awards and [...]
Filed under: Media, Planning, PUBLIC RELATIONS, Spirit, Strategy
3 Reasons Why Brands Should Celebrate Twitter’s Rumored 10,000-Character Limit Expansion
“Deliver a message or an offer with a call to action; you can also insert a link and a hashtag so your target audience will see this #Twitter” The above statement is exactly 140-characters long, which meets Twitter’s legendary length restriction for a tweet. I love Twitter because it’s a simple, intuitive tool and timely news source, especially for media [...]
Filed under: COMMUNIQUÉ PR, Media, PR trends, Social media, Strategy, Tech Industry
Tips for Leveraging Twitter’s New Analytics Dashboard
Have you ever wondered how many people actually read your tweets? Now that Twitter has made its analytics dashboard available to everyone you can find out. The dashboard, which was previously only offered to advertisers and verified accounts, provides details on your tweets' engagement as well as follower demographics. You can check it out at analytics.twitter.com. The insights the dashboard [...]
Filed under: Monitor and Measure, Social media
Four Ways Instagram Can Lead a Small Business to Success
When Instagram was first launched in the fall of 2010, nobody could have predicted its enormous success. Despite its simple concept, Instagram gained a total of 14 million users in its very short lifespan, and was sold to Facebook in April 2012 for $1 billion. The free app allows users to snap, edit and post pictures from their smart phones [...]
Filed under: Consumer, Planning, Positioning, Reputation Management, Social media, Tech Industry
The Latest in Brand Marketing From LinkedIn
LinkedIn recently announced the addition of a new “Follow Company” button to its social networking site. I’m a big fan of LinkedIn and, in fact, a few of us at Communiqué PR have written about it over the last several months. With 150 million members and greater than two million member companies, it’s evident that LinkedIn is increasing in value [...]
Filed under: COMMUNIQUÉ PR
Getting the Right Photo is Easier With OnSet
As many marketers and PR professionals know, the right images are often essential to build correct brand awareness with consumers or key business decision makers. However, the cost of custom photography can be prohibitive - especially when a brand manager has to travel to a location to manage the composition and direction of a photo shoot. Consider Starwood Hotels & [...]
Filed under: Branding, Business to Business, Tech Industry