One of the most significant strategic shifts in modern marketing has been the rise of influencer marketing. This tactic is often associated with consumer brands, but it’s making headway in the B2B sector. The marketing power of influencers lies in their ability to build trust, enhance brand credibility and drive engagement among a highly targeted audience. In this blog, I [...]
Across industries, podcasts have become a powerful way to engage customers, build thought leadership, and share information. This year, an estimated 504.9 million people listen to podcasts. The medium’s exploding popularity creates opportunities for marketers to connect with their target audiences and customers. However, the podcast market is becoming saturated, with well over 3 million podcasts available to consumers. As [...]
Virtual conferences have gained popularity in today’s remote working environment. Compared to in-person gatherings, they offer the potential to reach more attendees and save up to 75% in event production fees. Virtual events are now a cornerstone of networking and information-sharing, especially for global organizations with a distributed workforce and international customer base. Virtual gatherings remove geographical barriers, enabling professionals [...]
An up-to-date company website is essential for brand awareness and relevance. Whether the website refresh includes implementing new features or redesigning the user interface, these projects require careful planning and execution. Depending on the changes, the company’s communications and public relations teams can help ensure consistency of brand positioning and voice. Involving these groups is especially critical if the website [...]
The supply chain became a household topic of discussion during the pandemic. However, container volumes and staying on top of terminal operations is a 24/7 focus of our client, Tideworks Technology. The company has had an active year with a few exciting deployments of different products with customers. For background, Tideworks develops comprehensive terminal operating system (TOS) solutions that support [...]
AI is reshaping the way businesses engage with customers. Staying at the forefront of evolving customer expectations is critical to keep pace with competition and maintain customer loyalty. Mosaicx is making it their business to help companies do just that. Mosaicx is a cloud-based solution that uses conversational AI, machine learning and natural language processing technologies to automate interactions between [...]
In a fast-paced world, it's easy to get caught up in the race to break news. More often than not, though, timing is more important than speed. Timing is critical because it shapes narratives and builds message depth. However, timing can also be challenging to control, and if not carefully planned, it can jeopardize the significance of the news. Embargo [...]
Despite the popularity and convenience of messaging solutions, voice calls are still important for organizations. Specifically, companies must be able to receive inbound calls from customers, stakeholders and employees to continue to grow and run their business. The ongoing increase of cybersecurity breaches and climate disasters pose a threat to network and internet connectivity. These threats have created a need [...]
As we close out the first month of a new year, it’s common for company morale to hit some speedbumps. The start of a new year brings its own set of challenges. With recent news about employee layoffs and a looming recession, it’s understandable for employees to feel anxious and concerned, and it’s vitally important for leaders to find ways [...]
‘Tis the season for trends! As put eloquently by PR Daily Senior Editor Allison Carter, “Making predictions for the last three years has been pretty pointless. But let’s try anyway.” It’s difficult to predict how events will play out. Even when we outline “anticipated results,” there is always a mix of unpredictability and lack of total control over how audiences [...]
There are different ways to measure the success of a media campaign. For some companies, the number of articles is the most important; for others, it’s about one hit in a target publication. Ultimately, measuring coverage should connect to your company’s objectives. In a recent PR Daily article, Senior Editor Allison Carter wrote about a media coverage scorecard presented at [...]
This week, one of our clients, ZAPI GROUP, announced its new charging platform at the bauma Construction Trade Fair. With locations across the U.S. and Europe, it is a global leader in equipment and vehicle electrification with a highly integrated product portfolio of motion controllers, electric motors and high-frequency battery chargers. The company’s new charging platform harnesses the collaboration and [...]
Today’s consumers are inundated with digital marketing at every turn. Increasing customer engagement and breaking through the noise can be a difficult feat for companies to achieve. Luckily, email marketing is still an effective strategy. According to McKinsey, email is the most cost-efficient digital marketing channel and is 40 times more effective for gaining new customers than social media. In [...]
Gated content has grown in popularity, with 80% of B2B content marketing assets classified as gated and is an effective inbound marketing tactic. For background, gated content is online content that requires individuals to fill out a form to access the resource. The submission form acts as a gate, and instead of paying for the content, you submit your name, [...]
The AP Stylebook continues to be a key resource for writers and PR professionals, and last month, the AP published its 56th edition. The most recent edition includes more than 300 new and updated rules, including new guidelines for reporting on polls and surveys, religion, disabilities, and pronouns. There is also a new chapter on inclusive storytelling. Below is a [...]
Reducing emissions is an essential component of reaching global climate goals. The pandemic may have reduced carbon emissions briefly, but as consumer demands for immediacy increase, emissions are likely to rise. Without making industrial equipment and manufacturing processes more sustainable, we risk falling short of climate objectives in an already imminent climate emergency. Delta-Q Technologies (Delta-Q) has always been committed [...]
A little over a year ago, we published a post sharing four tips to optimize blogging for SEO. With 2022 well underway, we want to revisit those tips and determine if and how SEO content development strategies have evolved in just one year. As a quick refresher, blogging is an important tactic to improve SEO because it can help [...]
Last month, we had the opportunity to collaborate with Delta-Q Technologies (Delta-Q) and its parent company, ZAPI GROUP, to announce the group's first educational virtual event, “The Future of Electrification.” The virtual conference will take place on April 5-7, 2022, and feature innovators in industrial electrification across various equipment and component sectors. ZAPI GROUP is a global leader in electrification. [...]
By now, everyone has likely heard of the metaverse. Though, despite its prevalence, the definition of the term is unclear. Descriptions of the metaverse vary, which feed into overwhelming confusion surrounding the word. However, a consistent variable of the metaverse is a “digital world with immersive experiences.” With this explanation as a lens, it can be easier to understand metaverse [...]
Communiqué PR has had the opportunity to work with Flowroute, now part of Intrado, for nearly seven years. Throughout this time, we have worked with the company's team to support various communications projects, including announcing company news, developing blog content, and conducting media outreach around industry trade shows. In 2021, we began working with Intrado's UCaaS group to develop blog content [...]