This past week we had the opportunity to help our client Point Inside, the provider of a mobile shopper engagement platform for Top 100 retailers, announce a partnership with major retailer Target. Point Inside now powers new in-store mobile app features for guests at all 1,801 Target stores nationwide, including store-specific product search and location, shopping list creation and interactive maps to help guests quickly find the items they need on store shelves.
The partnership is in line with the blurring between the digital and physical channels that is currently underway within the retail industry, with retailers exploring how to use mobile to connect with customers in stores and personalize the shopping experience. Point Inside is at the forefront of this mobile movement, having been digitizing the indoor retail space for more than five years. By year’s end, Point Inside’s platform will have received nearly 3 billion shopper interactions on more than 100 million devices through the mobile apps of its retail partners, which also include Lowe’s Home Improvement and Meijer, in addition to Target.
To support the announcement, we reached out to a number of highly relevant national business, tech, local and retail/mobile trade press to share the news, generate interest, and secure coverage. In collaboration with the Point Inside team, our efforts were tremendously successful, resulting in 66 original articles to-date and hundreds of article reposts. We also secured coverage in the Associated Press, which was syndicated out to more than 110 other influential outlets. Following is a sampling of the coverage around the news:
We want to congratulate Point Inside on all of its 2014 achievements, and are excited to see what the New Year will bring for Point Inside, its retail partners and the future of shopping! For more on Point Inside and how it is transforming the shopping experience, be sure to check out www.pointinside.com.Tags: client results, coverage, editorial coverage, measuring results, Media Outreach, media strategy, Mobile Trends, Point Inside, PR Results, results, retail