This past week we had the opportunity to help our client Point Inside, the provider of a mobile shopper engagement platform for Top 100 retailers, announce a partnership with major retailer Target. Point Inside now powers new in-store mobile app features for guests at all 1,801 Target stores nationwide, including store-specific product search and location, shopping list creation and interactive maps to help guests quickly find the items they need on store shelves.

The partnership is in line with the blurring between the digital and physical channels that is currently underway within the retail industry, with retailers exploring how to use mobile to connect with customers in stores and personalize the shopping experience. Point Inside is at the forefront of this mobile movement, having been digitizing the indoor retail space for more than five years. By year’s end, Point Inside’s platform will have received nearly 3 billion shopper interactions on more than 100 million devices through the mobile apps of its retail partners, which also include Lowe’s Home Improvement and Meijer, in addition to Target.

To support the announcement, we reached out to a number of highly relevant national business, tech, local and retail/mobile trade press to share the news, generate interest, and secure coverage. In collaboration with the Point Inside team, our efforts were tremendously successful, resulting in 66 original articles to-date and hundreds of article reposts. We also secured coverage in the Associated Press, which was syndicated out to more than 110 other influential outlets. Following is a sampling of the coverage around the news:

1. The Associated Press: Tips on getting deals during Black Friday blitz
   • This AP article was syndicated across more than 110 news outlets including The Washington Post, Bloomberg Businessweek, CNBC, ABC News, Fox Business, Yahoo! News, Seattle P-I and others.
2. TechCrunch: Target’s Mobile App Gets Indoor Mapping, Interactive Black Friday Maps
3. VentureBeat: Attention, shoppers: Now you can target anything inside a Target store
4. AdWeek: Target’s New App Steers You to the Right Aisle For Black Friday
5. The Seattle Times: Local company’s app for shoppers hits Target
6. Puget Sound Business Journal: Target’s app maps everything in the store, thanks to Bellevue company
7. GeekWire: Target adds in-store spin to iPhone app by adding interactive maps for all 1,800 U.S. stores
8. The Drum: Target works with Point Inside to improve mobile app’s instore navigation features
9. Retailing Today: Mobile mindset evident at Target
10. FierceRetail: Target app introduces interactive maps, shopping lists
11. Mobile Marketing Magazine: Target Readies In-Store Navigation for Black Friday Crowds
12. Search Engine Land: Target App Now Features In-Store Product Search And Inventory Maps
13. MediaPost: Target’s Mobile App Adds Interactive In-Store Maps In Time For Black Friday Specials
14. Chain Store Age: Target adds in-store navigation features to app
15. iMore: Target’s iPhone app will map out in-store Black Friday deals next week
16. Android Authority: Target app updated with Black Friday deal location maps, making it easier to find stuff
17. Retail DIVE: Target adds in-store features to shopping app
18. Techno Buffalo: Target Updates Official App with Interactive Black Friday Maps
19. Mobile Commerce Daily: Target streamlines in-store holiday shopping with app navigation features
20. The Consumerist: Target App Now Tells You If Items Are Available In-Store And Where To Find Them
21. Multichannel Merchant: Bullseye: Target Adds Mobile In-Store Features
22. Next Power Up: Target App Updated With Black Friday Maps
23. Street Fight: Target Flips the Switch on New In-Store Navigation Features
24. The Drum: How are retail marketers adapting to online consumer trends for Black Friday and the Christmas holidays?
25. PSFK: 7 Items You Need to Know Today
26. AdExchanger: Time Inc. Picks Outbrain; Merkle Buys 500friends
27. The Daily Dot: The apps you need to survive Black Friday
28. ClickZ: Mobile 2015: 4 Trends to Watch
29. Momentology: Retail Brands Hope Mobile In-Store Maps & Search Yield Treasure
30. Integrated Solutions for Retailers: Target Adds In-Store Mapping To App

We want to congratulate Point Inside on all of its 2014 achievements, and are excited to see what the New Year will bring for Point Inside, its retail partners and the future of shopping! For more on Point Inside and how it is transforming the shopping experience, be sure to check out www.pointinside.com.