Our Results | Communiqué PR - Part 3
11May
Video Marketing in 2021: Why Companies Should Implement Video in Marketing Campaigns
Video continues to grow in popularity as an effective storytelling and lead generating tool in B2B marketing strategies. According to 2020 data from HubSpot, “Video has become the most commonly used format in content marketing, overtaking blogs and infographics.” Specifically, HubSpot shares that “promotional videos and brand storytelling are the most common video types created by marketers.” The number of [...]
Filed under: COMMUNIQUÉ PR, Execution, INDUSTRY, Media, Our Results, PR trends, PUBLIC RELATIONS, Social media, Strategy, Technology
29Apr
Happy 10-year Anniversary WGU Washington!
This month WGU Washington, one of our stellar clients, celebrated 10 years of expanding access to higher education in our state! Over the last decade, WGU Washington has helped strengthen the state’s workforce while awarding nearly 25,000 degrees to hardworking Washingtonians. The university’s enrollment has grown to more than 14,000 full-time students pursuing bachelor’s and master’s degrees in high-demand fields. [...]
Filed under: COMMUNIQUÉ PR, Education Industry, Execution, INDUSTRY, Media, Our Results, Planning, Positioning, PUBLIC RELATIONS, Strategy
20Apr
Carbon Robotics Unveils its Laser-Powered, Autonomous Robots to Eliminate Weeds
Image credit: Carbon Robotics On April 13, our client Carbon Robotics, introduced its Autonomous Weeder, a 10,000-pound autonomous robot that leverages computer vision, artificial intelligence (AI), and laser technology to safely and effectively drive through crop fields to identify, target and eliminate weeds. Carbon Robotics’ groundbreaking application of this technology is revolutionizing agriculture. The company’s robots are designed to self-drive [...]
Filed under: Branding, Business to Business, COMMUNIQUÉ PR, Email, Execution, INDUSTRY, Media, Our Results, PUBLIC RELATIONS, Strategy, Tech Industry
04Mar
How 2020 is Influencing Workplace Behaviors and Practices in 2021
This month, we approach the one-year anniversary of the coronavirus pandemic hitting the U.S. While it is a grim milestone, we are not without hope, as we’ve seen the rollout of COVID-19 vaccines from Pfizer, Moderna, and the recently authorized vaccine from Johnson & Johnson. President Joe Biden expects the U.S. to deliver enough coronavirus vaccines for all adults by [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Jobs, Our Results
16Feb
Change Mindset, not Minds
Political polarization. Cultural divide. Partisan gap. If you are anything like me, you’ve been feeling the division in our society intensely for the last couple weeks. Or maybe months? Or years? Take your pick. The Associated Press dedicated a 2016 series to the topic, saying “Americans are more divided than ever, gridlocked over social issues, race, gender and the economy...It’s [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Media, Our Results, PR trends, Reputation Management, Strategy
02Feb
2020 End of Year Results: Light Rider
Given all the unique circumstances of the past year, the media were often focused on critical updates about the state of the pandemic, the national protests around social injustices, or the presidential election. With the media’s attention largely focused on the events over the course of the year, it was more challenging than ever to grasp their attention. As such, [...]
Filed under: COMMUNIQUÉ PR, Consumer, Execution, Our Results, PR trends, Strategy, Tech Industry
19Jan
2020 Year-End Results: Tideworks Technology
2020 was unique in many ways, but one aspect that remained constant was the level of uncertainty facing nearly every aspect of life. The impacts of this past year’s events will affect how individuals and business leaders approach planning and decision making for years to come. The global pandemic touched nearly every industry and the commercial shipping sector was no [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Monitor and Measure, Our Results, Planning, Strategy
31Dec
Strategic Planning: Six Steps to New Year Success
As 2020 ends, many of us working in public relations and marketing are in the process of planning for the new year. Given this, I thought it would be helpful to revisit best practices around the analysis of past results and how to best plan for the future. Look in the rearview mirror One good way to begin the [...]
Filed under: COMMUNIQUÉ PR, Monitor and Measure, Our Results, Planning
29Dec
2020 Year-End Results: Spaceflight Inc.
A rendering of Spaceflight's Sherpa-FX vehicle. Image courtesy of Spaceflight Inc. 2020, despite the challenges it presented, proved to be another exciting and successful year for our client Spaceflight Inc., the leading launch services and mission management provider. The space industry didn’t go unaffected by the challenges the pandemic presented, yet Spaceflight still executed five launches, introduced a new innovative [...]
Filed under: Branding, Business to Business, COMMUNIQUÉ PR, Execution, Monitor and Measure, Our Results, Positioning, Strategy
22Dec
2020 Year-End Results: BitTitan Thought Leadership Extends Overseas
To say the least, this past year has been one of unprecedented change. The phrase “new normal” has entered our daily lexicon, as the impacts of the COVID-19 pandemic have significantly altered how we live, gather, socialize and work. No person nor business has been immune to the change. Our client BitTitan, a Seattle-based cloud enablement company that is the [...]
Filed under: COMMUNIQUÉ PR, Media, Our Results, PR trends, PUBLIC RELATIONS, Tech Industry
10Dec
Results From ABC Legal Services: Driving Technology Innovation in the Legal Industry
We’re excited to share results from our work with one of our newest clients, ABC Legal Services. ABC Legal is the nation’s leading provider of process and court filing services and is the official process server to the U.S. Department of Justice. The company also owns Docketly, an appearance counsel provider that has created an efficient, cloud-based platform to connect [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Consumer, Execution, Our Results, Planning, Positioning, PR trends, Strategy
08Dec
Fostering Team Spirit and Connecting While Working Remotely
The social and emotional impact is not insignificant. Our team has been working remotely since March 4. We are fortunate that we all transitioned to working from home without much disruption. Our IT infrastructure was already cloud-based, making the functional aspects of the transition seamless. And we have a highly functional team, made up of individuals who take pride in [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Our Results, PUBLIC RELATIONS, Tech Industry
29Oct
Amplifying Company Anniversaries: Examples From the Past 15 Years
Company anniversaries are exciting milestones, which we help our clients celebrate through a variety of activities, including media relations, social media engagement, blog development, event promotion, the introduction of new programs, and internal communications. Below are some examples of activities we have executed on behalf of our clients to support various anniversaries. These examples range from companies celebrating two years [...]
Filed under: COMMUNIQUÉ PR, Media, Our Results, Planning, PR trends, Strategic Public Relations book, Strategy
27Oct
Reflecting on My First Year in Public Relations
Last month I received a beautiful flower bouquet and note from Communiqué PR celebrating my first year at the company. It’s been an amazing journey this past year, jam-packed with different experiences and projects that have helped shape me into the public relations professional I am today. In college, I had taken one public relations class before I joined the [...]
Filed under: COMMUNIQUÉ PR, Education Industry, Jobs, Our Results, PR trends
06Oct
LeoStella Drives New Wave of Smallsat Demand, Innovation and Cost-Effectiveness
Image credit: LeoStella Manufacturing a satellite used to take several years and require multi-million-dollar budgets. Today it is a different story. The space industry has gone through a radical transformation. The evolution of technology and a culture of agility has enabled companies such as LeoStella to develop satellites at a fraction of the cost, in a matter of months. LeoStella [...]
Filed under: Branding, Business to Business, COMMUNIQUÉ PR, Our Results, Positioning, Reputation Management
22Sep
Acumatica Releases 2020 R2
Acumatica CEO Jon Roskill. Image credit: Acumatica The past week has been a busy one for our client, Acumatica, the world's fastest-growing cloud ERP company. The industry leader announced the release of Acumatica 2020 R2, the second of its biannual product updates. The release comprises a significant number of updates, many of which were community suggestions on the Acumatica Feedback [...]
Filed under: COMMUNIQUÉ PR, Our Results, Tech Industry
01Sep
Tideworks Announces New Marine TOS Solution
Image credit: Tideworks Technology Last month, we had the opportunity to announce an exciting milestone for our client, Tideworks Technology (Tideworks). The company announced the go-live of its new terminal operating system (TOS) solution, Mainsail 10 at the Manzanillo International Terminal (MIT) in Panama. The go-live at MIT is the company’s first deployment of Mainsail 10. Tideworks created the new [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Media, Our Results
27Aug
Actor Tom Skerritt Launches New PNW-lifestyle Stream Called EVRGRN
[caption id="attachment_16728" align="alignright" width="300"] Tom Skerritt[/caption] We are super excited to be working with Tom Skerritt on the launch of EVRGRN, a new lifestyle channel available via streaming platform, STIRR. Most people know of Tom’s iconic acting career. His credits include Top Gun, Steel Magnolias, A River Runs Through It, Contact, and Alien, among numerous other notable TV and film [...]
Filed under: Branding, COMMUNIQUÉ PR, Consumer, Media, Our Results, Positioning
11Aug
A Series of Announcements From Spaceflight Inc. Illustrate Exciting New Strides for the Company
A rendering of Spaceflight’s Sherpa-FX vehicle. Image courtesy of Spaceflight Inc. In mid-July, our client Spaceflight Inc., the leading satellite rideshare and mission management provider, announced its plans to launch its next generation orbital transfer vehicle, Sherpa-FX, on a fully dedicated rideshare mission with SpaceX. Spaceflight’s Sherpa-FX is the first innovative orbital transfer vehicle and will be the debut vehicle [...]
Filed under: COMMUNIQUÉ PR, News, Our Results
18Jun
Announcement Recap: Tideworks Announces Joint Venture With Brenock Technology
States and countries around the world are starting to reopen their economies; however, businesses are still feeling the financial burdens caused by the COVID-19 pandemic. The hospitality and travel industries are just two markets that have been hit exceedingly hard and in turn, are changing the way they approach resuming their operations and offering their services moving forward. Unfortunately, the [...]
Filed under: COMMUNIQUÉ PR, Execution, Our Results, Strategy