A rendering of Spaceflight’s Sherpa-FX vehicle. Image courtesy of Spaceflight Inc.
2020, despite the challenges it presented, proved to be another exciting and successful year for our client Spaceflight Inc., the leading launch services and mission management provider.
The space industry didn’t go unaffected by the challenges the pandemic presented, yet Spaceflight still executed five launches, introduced a new innovative service, secured major partnerships, and was acquired by Mitsui & Co., Ltd., in partnership with Yamasa Co., Ltd. With a variety of exciting developments and milestones, we maintained a strong cadence of press releases, demonstrating Spaceflight’s continued momentum regardless of outside challenges.
While these unpredicted and unprecedented circumstances weren’t welcomed, they did present an opportunity from a PR perspective. Many industry leaders and journalists were eager to understand how the pandemic would impact the industry, both in the short term and the long term. To demonstrate the Spaceflight leadership team’s expertise and industry knowledge, we developed and distributed several proactive pitches that highlighted its perspective on how the industry would adapt to the challenges presented by the pandemic or what trends would be created from these unforeseen circumstances. This led to a number of interviews, including podcast interviews and articles that highlighted Spaceflight’s thought leadership and understanding of the industry as a whole.
Finally, one of the most exciting and effective strategies we implemented this year was a virtual media tour. Spaceflight announced its new Sherpa-NG program, a family of ESPA-class space vehicles that are designed to minimize development timelines while maximizing flight and schedule reliability and mission assurance. With everyone’s new comfort around navigating video calls and this new piece of hardware, it felt like the perfect time to execute a virtual media tour. Spaceflight is preparing for the launch of its first vehicle early next year, so there was a piece of hardware ready to show to the media. Not only were we able to demonstrate the progress of this innovative service offering, Spaceflight’s leadership team was also able to discuss the vast benefits of this program and the role this type of hardware will play in the future.
Below are some of the exciting results from this year. Congratulations on a successful 2020, Spaceflight!