Crisis Communications | Communiqué PR
21Apr
In Case of Emergency: 5 Things Every Crisis Management Plan Should Have
No organization ever expects to find itself amid a public relations crisis. However, the unfortunate reality is that unforeseen crises do happen, even to the best of us. And these crises can be most crippling when there’s no management plan in place. Even worse than combatting a crisis is doing so while caught flat-footed on your response, which can result [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, Planning, PUBLIC RELATIONS, Reputation Management, Strategy
12Apr
The Importance of Communication During Times of Uncertainty
Communication is critical in times of uncertainty. The current geopolitical conflict in Ukraine and the economic climate are increasing uncertainty for employees, customers and partners. CEOs and business leaders need to communicate responsively and thoughtfully. The CEO of Forrester recently advised CEOs to ask their direct reports three key questions specific to the Ukraine war: “Are we ready for the [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Consumer, Crisis Communications, Planning, Positioning, PUBLIC RELATIONS, Tech Industry
04Jan
Looking Into the Crystal Ball: 5 Predictions for Public Relations in 2022
As we look ahead to 2022, I want to share my predictions for the public relations industry. I also encourage you to check out this blog post titled 2022 Public Relations Predictions From PR Experts. The Business Wire content team included one of my predictions, along with those of other agency owners and leaders. My full list includes the following: [...]
Filed under: Collaboration, COMMUNIQUÉ PR, Crisis Communications, Diversity, Execution, INDUSTRY, PR trends, PUBLIC RELATIONS, Remote Work, Social media, Technology
01Jun
Debunking Three Common PR Myths
For individuals not familiar with public relations, the industry and its day-to-day activities may seem like a mystery. TV shows and movies tend to depict one of two extremes: (1) luxurious parties and red carpets or (2) high-stress crisis communications. These are just two examples of how the industry and its professionals are misunderstood. Outlined below is the truth behind [...]
Filed under: COMMUNIQUÉ PR, PR trends, PUBLIC RELATIONS
The Tylenol Murders: A Case Study
Prior to 1982, Tylenol was just the little bottle you grabbed out of your medicine cabinet when a headache hit. Seven deaths, millions of dollars and 35 years later, that little bottle is now the poster-child for crisis management. What Happened? In the years leading up to 1982, Tylenol dominated the over-the-counter painkiller industry with a controlling 37 percent share [...]
Filed under: COMMUNIQUÉ PR
The Dos and Don’ts of Deflategate – Lessons for PR Pros
By now, you've likely heard about the Patriots' latest controversy known as Deflategate, where it came out that 11 of the Patriots' 12 game balls during their AFC championship victory over the Colts were underinflated. For those non-football fanatics, this is a major violation since underinflating the balls makes them easier to grip, pass, and catch. The reaction to the [...]
Filed under: COMMUNIQUÉ PR
“Fear-bola” and the Power of the Media
It’s impossible to ignore the ongoing coverage of the global Ebola crisis. Reading the latest on the outbreak—particularly in the hardest-hit areas—is at once fascinating and heart-wrenching. It’s deeply troubling. And lately, above all, it’s terrifying. At the heart of many of the stories around Ebola is its growing danger and the pervasive fear that is rising among the public [...]
Filed under: COMMUNIQUÉ PR, Media
“Nacho” Best Move: Lessons From Taco Bell’s Taco-Licking Disaster
In case you haven’t heard (sorry to any fast-food lovers for bearing the bad news), Taco Bell recently came under heat for a particularly unappetizing photo posted by one of its employees. The photo featured the employee licking a tall stack of empty taco shells on the job and went viral, creating a backlash of re-posts, disgusted Tweets and vows [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, Media, Positioning, PR trends, Reputation Management
Five Crisis Communication Tips for Businesses: Lessons from Carnival Triumph
By now, you’ve likely heard about the Carnival Triumph debacle: In early February, the Carnival Triumph cruise ship was on day three of a four-day outing when a fire broke out in the engine room and the ship lost power, leaving passengers and crew members stranded on the stalled ship in the Gulf of Mexico. Tug boats began towing the [...]
Filed under: Crisis Communications, INDUSTRY, PR trends, PUBLIC RELATIONS