Insights for Leaders Navigating
Visibility, Credibility, and Growth.

From media strategy to reputation management, we explore the trends shaping public perception and share the approaches that drive measurable results for growing brands.

YTD Results for Delta-Q Technologies

With the second half of 2018 in full swing, it can be valuable to take a moment to evaluate results secured and the progress made on annual objectives. Assessing the status and quality of the activities completed and remaining in the pipeline can help direct strategy for the remainder of the year, as well as planning for upcoming years.  

This year has been busy for Delta-Q Technologies (Delta-Q) – a leading provider of industrial battery charging solutions and longstanding client of Communiqué PR. As the automotive industry continues to invest in plug-in and electric hybrid powered solutions (i.e., charger stations at grocery stores and malls, increased car manufactures offering hybrid models, etc.), the opportunity to innovate and bring electric solutions to the industrial equipment industry not also increases, but can occur relatively quickly, as technologies improve and issues faced in the auto industry resolve.

As such, Delta-Q has been instrumental in helping original equipment manufacturers (OEMs) transition to electric solutions for their golf carts, lift trucks, aerial work platforms, motorcycles, scooters, floor care machines, and utility and recreational vehicles. And in addition to supplying the products to best operate lithium-battery powered equipment, Delta-Q also invests in developing the capabilities and educational materials that will help OEMs comply with industry regulations, understand changes occurring in the industry, and operate the equipment at the highest efficiency and safety levels.

For example, this year, Delta-Q expanded its software capabilities to better support a standards of operations utilized in charging solutions, as outlined in “Delta-Q Technologies Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers.” This advancement provided OEMs with the ability to integrate the battery charger’s data with other components within the vehicle/equipment’s systems (i.e., allowing the end user to monitor the battery life in connection to the breaks and gears, etc. in a simple and functional manner).

Below is a list of the coverage secured as a result of our media outreach to trade publications to support this announcement.  

More recently, Delta-Q expanded its lithium-specific charger line, the ICL Series, to include four new high-frequency lithium battery chargers, as detailed in “Delta-Q Technologies releases new 85V and 120V industrial lithium battery chargers to meet market demand.” The expansion is a direct response to customer and industry demand for higher voltage lithium chargers. Below is a list of the trade media coverage secured as a result of our outreach for this announcement.

This week Delta-Q is attending The Battery Show North America in Novi, Mich., and released a partner announcement with Navitas Systems around the company’s implementation of Delta-Q’s IC1200 charger in its latest battery pack, the Starlifter. We are continuing to distribute this announcement, but the initial results have been positive.

The remainder of 2018 will continue to be an exciting time for Delta-Q as the company pushes out its latest webinar on Emissions Regulations, reaches new industry milestones, and enters its 20th year in business.

For more information on Delta-Q and to stay updated on its announcements, visit www.delta-q.com.

Who’s the Boss?

The Wall Street Journal (WSJ) recently published an article highlighting how the management structure of top-heavy companies can be challenging for employees and often leads to inefficiencies. For many workers having more than one boss causes frustration and confusion in the office.

The article supports this claim by citing results from a Gartner survey that indicates more than two-thirds of employees around the world say they have to consult with more than one boss to get their jobs done, and nearly as many waste significant amounts of time waiting for guidance from senior leaders.

Sometimes this is unavoidable due to the size of the company or the prominence of the project; however, I believe culture and leadership styles are the main drivers.

Handling workloads coming from multiple people can be tough. Here are some tips on how to proactively navigate the situation.

Manage up

With leaders spread so thin, it’s no surprise that Gartner reports that bosses now manage, on average, nine direct reports – up from five in 2008. Further, the report also highlights that only 35 percent of employees surveyed in the Gartner poll last year say their manager understands their day-to-day work.

The WSJ article cites a number of sources, including Brian Kropp, human-resources-practice leader at Gartner who notes, “managers are less likely to provide good feedback and coaching when they don’t understand what that employee’s workflow is.”

If the structure and process for collaboration and visibility is missing, you need to be your own advocate by driving that conversation and seeking feedback in a structured format on a regular basis from your manager. This could be as simple as scheduling a brief, weekly check-in with your manager that serves as a mechanism to facilitate an ongoing discussion.

Establish clear goals

Roxanne Allen, a former director of communications with American Express who runs her own strategy business in Minneapolis, said in the WSJ article that in today’s “do more” office environment, managers’ priorities are ever-changing, and their employees are expected to remain open to fast-changing roles and business needs. “To be perceived as anything else is a career killer,” she said.

That’s the root of a lot of frustration. “Managers should set clear goals, learn to clearly communicate their priorities, and know the work their employees are performing so that mindless ’never minds’ are unnecessary and overloading never happens,” Ms. Allen says. “Alignment starts at the top.”

While we all dread the annual review process, when taken seriously, it can serve as a valuable roadmap to guide activity and growth as well as a formal record of said goals. The level of commitment to the annual review process varies greatly by company, but if you’re struggling with defining goals I encourage you to fully embrace the procedure to ensure it drives meaningful action. In addition to the goals, identifying measurable KPI’s to demonstrate growth is a best practice and will further illustrate the progress you’re making towards those goals.

Set boundaries

As a greater emphasis on workplace collaboration has swept across offices, many people report they feel burdened by all the shared projects—along with the myriad meetings, conference calls and emails they require.

People with deeply rooted identities as high-performing workers are especially susceptible to collaborative overload, says Rob Cross in the WSJ article, a professor of leadership at Babson College. But he sees glimmers of hope in the cubiclescape.

The WSJ article highlights Cross’s takeaways from 160 interviews with men and women across 20 organizations—including software firms, manufacturers and government contractors—in which many workers told him that they had successfully said “enough,” and put up boundaries to reclaim control of their days.

“They did so with great trepidation, only to discover that the negative backlash they’d feared was nowhere to be found,” he says.

The WSJ article highlights how one man told Babson researchers that when he started saying “no” more, the reaction shocked him. “People adapted around me immediately. To be honest, it made me wonder why I didn’t do this a year ago,” he said. “It has made a big impact on my happiness.”

Can you really set boundaries with your boss? Cross says it must be done proactively rather than in the heat of the moment. He also suggests people who build a diverse network of colleagues across an organization tend to possess the confidence to draw the line, while siloed workers frequently feel helpless to stand up for themselves.

Learning to handle multiple managers is an essential skill in today’s complex organizations. There are no light switches you flip for immediate solutions but recognizing the challenges can help you identify ways to handle it.

I’ve experienced both sides first-hand, and while I’m truly not gunning for brownie points here, I feel fortunate to work for a boutique firm with clear strategic direction, firm grasp on efficiency, forward thinking approach to sustainable company growth and strong leadership. It’s hard to find.

 

How to Avoid Being a Journalist’s Worst Nightmare

Public relations experts know how important relationships with journalists are. They (and their editors) are often the deciding vote on whether your client gets coverage or not. If you have a positive relationship with a journalist, you will often be their go-to if they have a story relating to your client. However, one bad pitch can send you straight to their blocked list, never to be heard from again.

According to Muck Rack’s “The State of Journalism Today” report, only four percent of journalists in the U.S. believe the relationship between themselves and PR personnel is a “relationship,” while 24 percent believe the relationship is a “necessary evil”. Some journalists dislike PR professionals so much that they have created a dedicated twitter page, @PRGripes, to revel in various pitching failures. 

Below are a few tips to create positive and long-lasting relationships with journalists that I have picked up from various professors, mentors, and those senior to me in the PR industry. Hopefully with a little effort and respect, we can all keep our pitches from being roasted on Twitter.

Value their time

Do your research and determine whether or not your story is in line with a journalist’s beat. You don’t have to specifically mention their previous pieces in your pitch but know what they are and how your story aligns with them. Do not waste a reporter’s time pitching content that is irrelevant to them; you will lose credibility and your future pitches will not be read or considered. 

Keep in mind that journalists work on strict daily deadlines and are often cramped for time and space. Always ask about their deadlines and be quick to answer any follow-up questions they have. If you are offering a source, suggest times where the person is available to talk. This cuts out multiple follow-up emails where the reporter has to ask about scheduling, thus saving everyone time.

Find the story

Most journalists will not simply write about your client because you ask them to. You need to find the story for them and point out why your pitch or press release is newsworthy. If there is ever a way to make a journalist’s life easier, do it. Do not make them search through the bulk of a press release to find a catching story— most of the time they won’t read past the first line anyway. Make the story obvious and call out any hard news, along with how it will impact the reader.

In addition, make sure truth is at the forefront of everything you pitch. The easiest way to get blacklisted by a journalist is to feed them false information. If you are offering a story, provide the journalist with verified information and source notes, if necessary, so they do not have to question you or your client. If you want a positive relationship with a journalist, be a source they can always rely on to provide accurate information.

Perfect your pitch

Crafting your pitch well is essential to ensuring it gets picked up rather than thrown out. Always have the journalist in mind and make it easy for them to read and understand. Most importantly, always make sure to get their name right – using an incorrect name will instantly tarnish your relationship with them.

Keep your pitch clear and concise. Be sure to clearly identify your client’s name, or whoever you are reaching out on behalf of, and be sure to clarify any areas that could be misconstrued. Include statistics whenever you can, or anything else that will prove your point and grab the journalist’s attention. For everyone’s benefit, be sure to emphasize your main point. Use bold, underline, or italics in the title, and state your claim as clearly and concisely as possible.

The last thing you want to hear as PR professional is that you are a necessary evil. Rather than being the name journalists hate to see in their inbox, create a reputation for yourself as someone who values their time and delivers relevant, accurate, and concise information, 100 percent of the time.

The Culture Map – a Guide to Understand Various Business Cultures

I recently read Erin Meyer’s The Culture Map: Breaking Through the Invisible Boundaries of Global Business, a book illustrating the impact cultural norms have on business endeavors. Meyer documents her experiences as a well-travelled program director of cross-cultural management at INSEAD in Paris, as well as the experiences of various global business leaders and how they manage cross-cultural business interactions.

The book essentially serves as a guide, a manual of sorts, providing information on how cross-cultural communication can be more productive with a shared level of curiosity, objectivity, and acceptance of how other cultures do business. The Culture Map analyzes eight key sectors in which business leaders should consider cultural differences to adequately manage those relationships and expand their businesses. These highlighted areas are:

  • Communicating: explicit vs. implicit
  • Evaluating: direct negative feedback vs. indirect negative feedback
  • Persuading: deductive vs. inductive
  • Leading: egalitarian vs. hierarchical
  • Deciding: consensual vs. top-down
  • Trusting: task vs. relationship
  • Disagreeing: confrontational vs. avoid confrontation
  • Scheduling: structured vs. flexible

I was particularly drawn to chapter eight, in which Meyer explains linear and flexible time, on a scheduling spectrum. On this spectrum, linear time (or monochronic time) can be defined as exact, measured time that is viewed as tangible and concrete. People from monochronic cultures consider time to be a classification system that orders life, and therefore must be abided by and respected (i.e., Germany, Switzerland, United Kingdom, Japan).

On the other hand, cultures that live in areas that follow flexible (or polychronic) time view time loosely (i.e., India, Saudi Arabia, Mexico, most African countries). In countries following polychronic time, punctuality is not necessarily a priority. For example, nobody would make a fuss if a manager was 20, or even 30 minutes late to a meeting in Nigeria. On the other hand, lack of punctuality is seen as a sign of disrespect in a country like Germany, regardless of the circumstance or informality of the meeting.   

These perceptions of time can greatly affect how businesspeople connect with one another. How can a global team be on the same page and get work done if there are completely different understandings of the same fundamental concepts, like time management? What members of one culture see as normal and acceptable may be perceived as extremely rude in another. As a business professional it’s imperative to be aware of these cultural nuances in order to have successful meetings and healthy business relationships.

This guide is a valuable resource for individuals who would like to gain better insight into how business works in other parts of the world. Business professionals can benefit from taking a step out of their own culture and look objectively into others to become more accommodating, understanding, and able to make inclusive decisions. Although someone’s culture doesn’t automatically predetermine their conduct, understanding the cultural context can be the bridge between businesspeople and perhaps help alleviate frustration with the conduct of others. This understanding promotes empathy and acclimatization.

It can be difficult to step out of our ethnocentricity because our values and norms are heavily rooted in our culture; however, it makes a great difference in collaboration knowing that business customs from other cultures will be different – and there are tools to understand and work through those differences. Prioritizing effective cross-cultural communication when conducting business can strengthen relationships and maintain a shared level of understanding, which undoubtedly will contribute to better communication and relationship building among colleagues.  

YTD Results for A Place for Mom

Each year, I like to write about A Place for Mom, the largest senior living referral service in North America, and share a summary of the articles about the company and senior living. This year we continued building thought leadership for the company and its executives through a combination of news coverage, placement of content, and pursuit of awards.

For instance, in February 2018, JD Powers developed and distributed a press release announcing the finding of a study measuring the key drivers of satisfaction when selecting a senior living community. A Place for Mom served as one sample source to collect responses, which led to the following articles:

More recently, we worked with Patrick Sisson with Curbed to support his reporting on How intergenerational living benefits the ‘book-end’ generations. This article appeared on June 8, 2018 and included insight into a new report which explores the benefits of bringing seniors and children together under the same roof.

Charlie Severn, vice president of brand marketing with A Place for Mom, contributed to this article by explaining that “when seniors move-in to senior living communities, they want diverse social engagement as part of their day-to-day experiences. Intergenerational programming is an ideal way for seniors to continue learning, be with younger people, and avoid isolation or depression, which research shows is essential to staying healthy.”

We hope this article fuels further discussion and thought about the best way to create intergenerational housing and communities for seniors.

Finally, the content developed by A Place for Mom remained popular throughout the year. Specifically, we placed stories about a range of topics such as senior living and marriage, best practices for staying healthy, how to say no to the power of attorney duty, and more. Links to a few of these articles can be found below:

 

If you have an interest in connecting with someone from A Place for Mom please don’t hesitate to reach out. The company and its executives have a wide range of information and are committed to making it easier for families to find the best housing and care options for their loved ones.

Round-up: Advice for Selecting a PR Firm

Earlier this month, I fielded an email from an early-stage CEO planning an announcement about the debut of his company and gathering information to inform his process and selection of a public relations partner. In responding to his email, I realized we have written on the topic of firm selection over the years several times for our blog and thought it would be helpful to aggregate the articles here.

Below are five articles that entrepreneurs and leaders at early stage companies can consult about when and how to approach the process of selecting a PR partner.

For startup executives interested in the services a PR firm can provide, I recommend Shannon Furey’s recent article, “What Services Do PR Firms Provide? 6 Public Relations Tactics to Help Your Business Grow.”

If you’re not quite ready to secure ongoing PR counsel an article published by Forbes “Four PR Practices To Follow If You Don’t Have An Agency Partner,” offers guidance.

Finally, our book Strategic Public Relations: 10 Principles to Harness the Power of PR offers more in-depth guidance on everything from selecting your PR team and developing a strategic plan to crafting a compelling story and building media relationships.

Please reach out to me or my team if you are looking for additional guidance or counsel.